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HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE RIGHTS DEAL WITH LALIGA

Published

3 years ago

April 27, 2023

Reading Time: 2 minutes

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has signed an exclusive multi-year deal to access LaLiga’s archive of video footage for use in the development of a new suite of officially licensed LaLiga Spanish virtual sports football games. Licensed Footage will be edited by WSC, Highlight Games’ exclusive partner, using their patented algorithms and software.

Featuring years of LaLiga archive footage, games will showcase some of the most successful clubs and players to have participated in one of the world’s most popular football leagues. Exclusive SOCCERBET games and Scratch of the Day instant games featuring official highlights from the best moments of the competition will be available in both Spanish and English commentary.

‘I’m delighted to announce this transformational deal that will take Highlight Games’ suite of SOCCERBET products to the next level,’ said Steven Holmes, Co-CEO, Highlight Games. ‘The signing of this exclusive agreement is a testament to the overwhelming success of our games across Europe and Africa and the impact that our business has had on the virtual sports market. The global appeal of LaLiga – one of Europe’s premier football leagues – is undeniable, and I’m confident that the addition of this new product, which will feature football mega stars past and present, will be a fantastic addition to the Highlight Games portfolio of football content.’

‘We are excited to continue our partnership with Highlight Games and support their development of innovative LaLiga virtual sports games using WSC Sports’ AI-powered video solutions. This collaboration will enable the creation of engaging and dynamic games featuring some of the most iconic moments and players in LaLiga’s history,’ said Aviv Arnon, Co-Founder and CBDO, WSC Sports.

“This agreement is proof of the commitment of LaLiga, Highlight Games and WSC Sports to support growth and transformation of the football ecosystem through innovative video content. Our partners’ expertise will be vital in building fan experiences in different key locations,” stated Óscar Mayo, LaLiga’s Executive Director.

Highlight Games’ flagship SOCCERBET games featuring archive Serie A, English Football and Turkish Super Lig footage are the most popular virtual sports football products in Italy, Turkey and Africa.

Africa

BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika

Published

3 hours ago

April 30, 2026

Wladimir P.

betconstruct-ai-to-present-world-cup-2026-sportsbook-offer-at-igaming-afrika

Supplier takes Stand A05 in Nairobi on May 4–5, pitching pre-built tournament betting tools and discounted onboarding for new partners.

BetConstruct AI said it will exhibit at iGaming Afrika on May 4–5 in Nairobi, Kenya, at Stand A05.

The company said its main focus at the event will be a “Best Sportsbook for the World Cup 2026” package, supported by “Special Bets, Powerfull and Bet on League.” BetConstruct AI said the tools are designed to help operators run World Cup activations “with zero additional development required.”

For the World Cup activation, the supplier is also advertising commercial incentives for new partners. BetConstruct AI said new partners receive a 65% platform setup discount “applied immediately,” plus “100% Core Suite Access” for the first three months, followed by “65% off for 4-12 months.” It added that third-party tools are “51% off for 3 months.”

Beyond the tournament pitch, BetConstruct AI said it will present its wider iGaming ecosystem, including Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions, and its AI suite. The company said its Sportsbook Platform provides “over 140,000 pre-match events and 12,000+ monthly esports live events,” and that its Casino Platform integrates “350+ providers via a unified aggregation API.”

BetConstruct AI said its AI suite includes CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI, covering functions such as churn prediction, risk management, real-time personalisation, and conversational betting. It also said its Retail Solutions show how operators can connect land-based and digital channels for an omnichannel setup.

More relevant data as follows:

BetConstruct (official website); https://www.betconstruct.com/ Company reference page for product portfolio and event announcements.
iGaming Afrika (event information); https://igamingafrika.com/ Confirms dates, location, and exhibitor details for the conference.
FIFA World Cup 2026 (official site); https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canadamexicousa2026 Authoritative background on the tournament referenced in the supplier’s activation pitch.

The post BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blokotech

Blokotech completes Malta stop of Bloko Padel Tour 2026 with 35 teams

Published

3 hours ago

April 30, 2026

Wladimir P.

blokotech-completes-malta-stop-of-bloko-padel-tour-2026-with-35-teams

Second leg of the networking-focused iGaming padel series ran in Malta with SiGMA World; next stop is Miami on 9 June.

Blokotech has completed the Malta stage of the Bloko Padel Tour 2026, the company said on Thursday 30th April 2026. The second leg of the series was held in partnership with SiGMA World and hosted at IK Padel Village.

Blokotech said 35 teams competed across Pro and Beginners categories, following the tour’s opening event in Buenos Aires.

Blokotech Co-Founder and CEO Salvatore Messina said: “The response to the Malta stop has been brilliant. Each stage is gathering more interest as we build towards our Grand Linale in Rome. Once again we set the platform for networking and competition that our players loved. We’d like to thank all partners involved in making Malta a success – roll on Miami!”

In the Pro category, Andrea Zammit and Borja Jimenez won, with Peter Curmi and Salvatore Fasciana finishing second. In the Beginners category, Gabriele Sarti and Marco Pozzoli took first place, followed by Viki Vitanyi and Davide Dorato. Craig Luke was named Best Player and received a signed Francesco Totti shirt.

Blokotech said the next event will take place in Miami on 9 June at Ultra Padel Club, ahead of the Grand Finale in Rome.

More relevant data as follows:

Blokotech; https://blokotech.com/ Company reference for Blokotech and background on its products and leadership.
SiGMA World; https://sigmagroup.com/ Confirms the event partner and provides context on SiGMA’s industry events platform.
Malta Gaming Authority (MGA); https://www.mga.org.mt/ Adds regulatory context for Malta as a hub for iGaming businesses mentioned in the event setting.

The post Blokotech completes Malta stop of Bloko Padel Tour 2026 with 35 teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI

SoftConstruct unveils RecSys AI game recommendation system at AIBC Eurasia

Published

4 hours ago

April 30, 2026

Wladimir P.

softconstruct-unveils-recsys-ai-game-recommendation-system-at-aibc-eurasia

In an iGaming Real Talk interview in Dubai, the firm says the tool reads player emotion and context to guide operator actions.

SoftConstruct AI has unveiled RecSys, an AI Game Recommendation System, during an exclusive iGaming Real Talk interview recorded at AIBC Eurasia in Dubai on Thursday 30th April.

Mushegh Khachatryan, Chief AI Officer at SoftConstruct AI, said RecSys is designed to move beyond traditional recommendation models by interpreting player emotions in real time and accounting for context, with the goal of suggesting “the next best action” for operators. “You can understand your customer’s emotions in real time and suggest the next best action. We are building intelligent systems which can reason and act.”

Khachatryan said SoftConstruct built an AI Center of Excellence by hiring talent from outside the iGaming sector, and described RecSys as part of “production-ready agentic AI” intended to support personalised campaigns and decision automation. Surya Palli, host of iGaming Real Talk, said: “SoftConstruct is essentially building a Netflix-style personalised experience for the iGaming industry, where every player gets a lobby made just for them.”

Responsible gaming was also discussed, with the company claiming AI can detect risky behaviour faster and more consistently than human teams, and recommend timely breaks while balancing player protection with sustainable growth.

Khachatryan also stressed the need for explainable, controlled deployment. “AI should help teams perform five times better rather than replace them… Without proper boundaries, short-term momentum boosts with AI can actually hurt your company in the long term.” The company said operators can manage campaigns, personalisation and risk through chat interfaces, with at least 85% accuracy “from the first interactions,” and directed viewers to the full interview on the iGaming Real Talk YouTube channel.

More relevant data as follows:

SoftConstruct; https://softconstruct.com/ Company background and official information on SoftConstruct and its business units.
iGaming Real Talk YouTube channel; https://www.youtube.com/ Source location for the full interview referenced in the announcement (editor can add the specific video URL once identified).
AIBC Eurasia; https://aibc.world/ Event organiser site to corroborate the conference setting and provide context on AIBC Eurasia.

The post SoftConstruct unveils RecSys AI game recommendation system at AIBC Eurasia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.