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SoftGamings Is Heading to CasinoBeats Summit 2023

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SoftGamings has its eyes set on the fifth edition of CasinoBeats Summit, one of Europe’s largest iGaming conferences, with over 3,000 industry professionals expected to attend. The event is slated for 23–25 May 2023 at the InterContinental Hotel in St Julian’s.

SoftGamings is ready to make its presence felt at yet another international iGaming conference — this time, we touch ground at CasinoBeats Summit in Malta, the leading European gaming hub. We are proud to join over 3,000 industry leaders and veterans in creating ample business opportunities and learning from experts who are going to host daily sessions and workshops.

Over the three days of CasinoBeats, our team will be demonstrating our state-of-the-art Whitelabel, Turnkey, Bitcoin, and Self-service Casino solutions packed with games from top software development companies, banking options, back-office, and other features at stand A54.

Visitors to the stand will get a glimpse of what our sports betting, casino, licensing, and multiple other solutions can do for the development of your business. Whether you want to improve the existing portfolio through our unified API integration process or build a platform from scratch, SoftGamings has got you covered.

CasinoBeats Summit 2023 is the fifth edition of the conference, poised to be the biggest one to date. With over 160 notable speakers among 1,200 operators and 3,000 delegates, CasinoBeats provides the perfect platform for keeping up with all things casino industry, including the latest trends, technologies, and more.

SoftGamings’ team is making final preparations for the upcoming display of products at stand A54. The entire crew is buzzing with excitement to build on the successful outings at ICE London and SiGMA and get you acquainted with the numerous benefits and opportunities our products present.

Here’s what Anna Lalina, Head of Partnerships at SoftGamings, had to say about the company’s participation in the conference: “We are locked and loaded and waiting eagerly to showcase the products we’ve been developing carefully to ensure player engagement and retention skyrocket. From game integration to building online gambling platforms from the ground up, we are bringing everything to the table in one seamless procedure. Contact our representatives to schedule a meeting at stand A54 at CasinoBeats Summit and get a personal quote.“

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ADI Predictstreet

BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan

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The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.

BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.

The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”

Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.

Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.

BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.

The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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affiliate marketing

Regulated iGaming markets push operators toward audit-ready affiliate tracking

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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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