kwiff extends BetMakers agreement

kwiff, the super-charged betting service, has extended its horse racing and greyhound offering with a new agreement with BetMakers Technology Group.

Through the deal, kwiff players will continue to have access to worldwide racing with up to 250,000 races annually from 20+ countries. Furthermore, BetMaker’s Price Manager system will be utilised in conjunction with kwiff’s proprietary trading technology and risk systems.

The unique supercharge feature that kwiff rewards its players with will be active across all types of racing to deliver an unrivalled experience. The supercharge mechanic is perfectly complemented by kwiff’s wide range of loyalty rewards.

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BetMakers’ leading horse racing solution features both traditional win and place fixed odds markets and pari-mutuels, in addition to tote exotics and fixed odds derivatives.

kwiff’s CEO, Charles Lee, commented: “When we introduced racing we wanted to do it our own way and have an innovative approach to the sport led by our proprietary technology. BetMakers proved to be the perfect partner, their technological approach has worked well with our in-house teams and from launch to current day we have seen racing go from strength to strength within our supercharged sportsbook. I’m delighted to continue our partnership and work with Jake and the BetMakers team.”

Jake Henson, BetMakers CEO followed: “We are thrilled to extend our partnership with kwiff who have grown their racing product exponentially since launch. Their unique, mobile-first approach brings a new set of customers to the sport of horse racing which we believe is critical to its sustainability. BetMakers are committed to continuing to evolve our best-in-class pricing service to support the kwiff approach while streamlining racing feeds data and connecting kwiff to rights owners and racetracks from around the world.”