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Reflex Gaming and 4ThePlayer.com Join Forces to Bring Popular Online Games to Land-Based Retail Gaming!

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Reflex Gaming, an omni-channel supplier of gambling games and gambling machines based in Newark-on-Trent and 4ThePlayer, an award-winning creator of innovative gambling games, announced today a strategic partnership which will bring 4ThePlayer.com’s top-performing games to the land-based market.

In 2004, Reflex Gaming disrupted the gaming market with its trailblazing lottery machines in private member clubs. This led to the introduction of the category B3A machine. Today, Reflex Gaming remains one of the largest British-owned operators of gaming cabinets targeting pubs, clubs and arcades in the UK.

4ThePlayer’s innovative approach to online casino gaming has positioned them as a challenger brand of choice in the iGaming industry. Their games such as 4 Fantastic Fish and 9k Yeti have proven to be incredibly popular with players worldwide.

Commenting on the partnership, Mat Ingram, Chief Product Officer at Reflex Gaming said: “We’re thrilled to be partnering with 4ThePlayer to bring their popular titles to the land-based markets. The gaming world is rapidly evolving, and we’re excited to offer players the chance to enjoy these fantastic games in a different way. Through this partnership, we are able to offer additional new and exciting games to our players.”

Henry McLean, Co-founder, Commercial & Marketing Director at 4ThePlayer added: “We’re very excited to be working with Reflex Gaming on this project. We’re looking forward to bringing our successful online titles to retail so more players can enjoy the 4ThePlayer experience!”

With Reflex Gaming’s expertise in land-based gaming and 4ThePlayer’s popular titles, players can look forward to a new era of exciting and engaging gaming experiences.

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EGT

EGT opens Netherlands office in Den Bosch

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EGT has officially opened a new office in the Netherlands in ’s-Hertogenbosch (Den Bosch). The launch was marked with an event on May 13 attended by representatives of local operators, partner companies and industry professionals, the company said.

Guests toured the office showroom and were introduced to EGT’s latest land-based and iGaming solutions offered on the Dutch market.

Yuliana Ilieva, Director of EGT Netherlands, said: “I would like to thank everyone who is here with us tonight to celebrate this milestone for EGT Netherlands. The opening of the office in Den Bosch – the capital of North Brabant province and a strategic location in the country – is an important step for EGT and clearly states the company’s long-term commitment to this market, where we already have a strong footprint in both the land-based and online segments. Our new local presence will allow us to be closer to our current and future clients and to develop our partnerships here even more effectively. Despite the challenges of the highly regulated Dutch gaming environment, we are confident that our personal approach to each customer, combined with our products, developed specifically for the Netherlands, will contribute to the growth and success of both our and operators’ business.”

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, added: “We see enormous potential in the Dutch market and are ready to invest in our sustainable development here. I believe that our new office, with its strategic location and talented and dedicated team, will play a key role in achieving our main goals of expanding and solidifying EGT’s positions as a preferred gaming provider in the country.”

The post EGT opens Netherlands office in Den Bosch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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QTech Games adds PLAYSTAR content in new aggregation deal

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QTech Games has signed a provider partnership with PLAYSTAR (PS) to add the supplier’s slots and card games to QTech’s aggregation platform.

Under the deal, QTech’s operator clients can access PLAYSTAR titles including Deng Deng, Super Gems, Lucky Ace 2, and Mahjong Origin, alongside card games such as Tui Dummy and Hi-Low.

The companies positioned the agreement as part of PLAYSTAR’s expansion beyond Asia, with QTech highlighting distribution into emerging markets including Africa and Latin America.

Angel, BD at PLAYSTAR, said: “QTech is a natural habitat for our superior content which awaits players every time they enter through an online casino’s digital doors. After initial success in our home territories over our first decade of operations, PLAYSTAR is now broadening our reach across emerging markets via QTech’s flexible gateway to high-potential regions.”

Philip Doftvik, CEO at QTech Games, said: “It’s a feather in our cap to have integrated more premium content from PLAYSTAR. They’re a proven performer who prioritise the immersive experience that users enjoy at the heart of every game. Recent industry recognition as a rising-star supplier underscores their ascendant curve, and we’re delighted to have added PS to QTech’s stable of stars.

“We now look forward to showcasing these games across new markets which, in most cases, break new ground for PS.”

The post QTech Games adds PLAYSTAR content in new aggregation deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Altenar

Altenar rolls out World Cup Lobby event hub for sportsbook operators

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Altenar has launched a dedicated World Cup Lobby designed to help sportsbook operators package World Cup content in a single event hub during this summer’s tournament.

The company said the lobby is built for high-traffic periods, with a curated destination where operators can surface relevant markets, statistics, promotions and betting opportunities in one place. Altenar pointed to a “record 104 matches” across 16 cities as the context for simplifying tournament discovery and navigation.

The World Cup Lobby combines Altenar’s sportsbook with widgets and navigation built for major tournaments. Altenar said interactive team and player carousels surface BetCards, markets and promotions via swipeable feeds, with team and player pages providing access to statistics and related betting opportunities.

Other features include integrated standings, knockout trees and outright markets, aiming to keep users moving between matches, teams, players and selections without switching across multiple pages. Altenar said operators can localise the lobby by prioritising teams, competitions and markets for regional audiences, and use player behaviour to surface personalised recommendations.

Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “Major tournaments such as this year’s World Cup create huge engagement and our goal with the new lobby is to build an environment where players can explore everything around the competition in one place.

“The World Cup Lobby brings together markets, statistics, teams and personalised recommendations into a single experience, helping operators to deliver a more intuitive and engaging sportsbook during the biggest moments in the sporting calendar.”

The post Altenar rolls out World Cup Lobby event hub for sportsbook operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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