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Reflex Gaming and 4ThePlayer.com Join Forces to Bring Popular Online Games to Land-Based Retail Gaming!

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Reflex Gaming, an omni-channel supplier of gambling games and gambling machines based in Newark-on-Trent and 4ThePlayer, an award-winning creator of innovative gambling games, announced today a strategic partnership which will bring 4ThePlayer.com’s top-performing games to the land-based market.

In 2004, Reflex Gaming disrupted the gaming market with its trailblazing lottery machines in private member clubs. This led to the introduction of the category B3A machine. Today, Reflex Gaming remains one of the largest British-owned operators of gaming cabinets targeting pubs, clubs and arcades in the UK.

4ThePlayer’s innovative approach to online casino gaming has positioned them as a challenger brand of choice in the iGaming industry. Their games such as 4 Fantastic Fish and 9k Yeti have proven to be incredibly popular with players worldwide.

Commenting on the partnership, Mat Ingram, Chief Product Officer at Reflex Gaming said: “We’re thrilled to be partnering with 4ThePlayer to bring their popular titles to the land-based markets. The gaming world is rapidly evolving, and we’re excited to offer players the chance to enjoy these fantastic games in a different way. Through this partnership, we are able to offer additional new and exciting games to our players.”

Henry McLean, Co-founder, Commercial & Marketing Director at 4ThePlayer added: “We’re very excited to be working with Reflex Gaming on this project. We’re looking forward to bringing our successful online titles to retail so more players can enjoy the 4ThePlayer experience!”

With Reflex Gaming’s expertise in land-based gaming and 4ThePlayer’s popular titles, players can look forward to a new era of exciting and engaging gaming experiences.

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Expanse Studios Announces Strategic Partnership with ESA Gaming

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Expanse Studios, a leading B2B iGaming content provider and subsidiary of Golden Matrix Group Inc. announced a strategic partnership with ESA Gaming, an established European aggregation platform specialising in mobile-first gaming content and multi-jurisdictional distribution.

The partnership marks a significant milestone in Expanse Studios’ European expansion and strengthens Golden Matrix Group’s broader B2B distribution objectives. The agreement positions Expanse’s proprietary content across ESA Gaming’s operator network.

ESA Gaming operates a comprehensive Game Aggregator System (GAS) serving over 90 content providers across multiple European markets, with established certifications in Malta, Italy, Portugal, Greece, Colombia and Brazil. The platform maintains a Malta Gaming Authority B2B license (MGA/B2B/650/2018) and specialises in content delivery through a single technical integration as well as custom content through its OpenSlots “no code” game builder.

“ESA Gaming represents an established European aggregator with proven multi-jurisdictional capabilities and strong operator relationships across our priority markets. This partnership provides immediate Malta market access while establishing the technical and regulatory framework for more EU market entries. Our focus remains on building systematic European distribution through partnerships with aggregators and operators demonstrating regional expertise and regulatory compliance capabilities,” said Damjan Stamenkovic, CEO of Expanse Studios.

For Expanse Studios, the partnership with ESA Gaming creates multi-jurisdictional distribution infrastructure across Southern Europe’s most significant regulated markets. ESA Gaming’s top-performing markets—Italy, Portugal, Greece and Brazil—align strategically with Expanse’s priority expansion territories, where regulatory frameworks support sustainable B2B operations and certified content providers maintain competitive advantages.

The post Expanse Studios Announces Strategic Partnership with ESA Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MiFinity Launches Premium Loyalty Programme “MiRewards”

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MiFinity, the award-winning global payments provider, has launched MiRewards, a premium loyalty programme designed to celebrate and reward its customers. Seamlessly integrated into the MiFinity eWallet, MiRewards transforms everyday payments, top-ups and withdrawals into MiPoints that can be redeemed in-account for cash credits and other exclusive rewards.

Free to join and effortless to use, the programme recognises long-term engagement through four distinctive tiers: Classic, Exclusive, Signature and Elite – with Signature and Elite created especially for MiFinity’s VIP customers, offering enhanced earning rates, dedicated support and exclusive invitations.

Built entirely in-house and free of any third-party software or plugins, MiRewards gives MiFinity complete control over programme design, security and future innovation – from granular earn rules to partner integrations and country-specific experiences. The result is a flexible, data-driven programme designed to deepen engagement, improve retention and add tangible value for customers and merchants across MiFinity’s supported verticals.

Paul Kavanagh, CEO of MiFinity, said: “MiRewards is the next step in MiFinity’s product evolution – a simple, transparent way to give back to customers for the transactions they already make. It reflects our ongoing commitment to rewarding loyalty and strengthening long-term relationships with our customers. Because we built the MiRewards platform ourselves, we have the freedom to keep improving it; from expanding partner offers to introducing new benefits that deepen engagement and enhance retention.”

MiRewards goes beyond traditional loyalty models by rewarding both everyday activity and key milestones. Customers earn MiPoints automatically on eligible transactions and can also collect bonus points for completing actions such as their first deposit, KYC verification, IBAN setup or card verification. This gamified approach makes the experience more interactive and rewarding, giving customers multiple ways to grow their points balance and unlock higher tiers faster.

Key Highlights:

• Always-on earning – Earn MiPoints on eligible eWallet activity automatically.

• Simple redemption – Redeem MiPoints for cash credits in a few taps, with more benefits being added over time.

• Scaled rewards – Higher tiers unlock boosted earn rates and VIP-style perks.

• Bonus opportunities – Collect extra MiPoints for completing key actions, encouraging engagement and gamification.

• Future-ready – In-house platform enables rapid iteration, partner rewards and market-specific experiences.

MiRewards enhances the overall MiFinity experience by giving customers more reasons to engage with the platform and enjoy tangible rewards for their everyday activity. For merchants and partners, that means stronger customer satisfaction, deeper trust and greater loyalty; all within a seamless, secure payment ecosystem that adds value without adding friction.

“Launching MiRewards marks an exciting milestone for MiFinity, but it’s far from the finish line. We have an ambitious roadmap of new features and partnerships ahead that will keep adding value for customers and partners worldwide,” said Paul Kavanagh, CEO of MiFinity.

The post MiFinity Launches Premium Loyalty Programme “MiRewards” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gentoo Media Secures EUR 18 Million Shareholder Loan Facility and Provides an Update on the Refinancing Process

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Gentoo Media announced the largest shareholders have provided a committed loan facility of EUR 18 million to the Company as part of its ongoing efforts to optimise the Group’s capital structure and enhance financial flexibility. The term sheet has been signed on 26 February 2026.

The purpose of the loan is to reduce the outstanding amount under the Company’s existing revolving credit facility (RCF) to EUR 0 million.

The terms and conditions:

• A EUR 16 million pari passu facility (Maturing 31 December 2027), carrying interest terms in line with the Company’s existing bond terms and ranking pari passu with the Company’s existing bondholders and RCF provider, covenants will be similar to existing bond terms with the expectations to bring the facility down to EUR 14 million by the end of July, and

• A EUR 2 million unsecured facility (Maturing 30 April 2027), carrying interest on terms corresponding to the existing bond terms plus 3% and no covenants requirements.

The company expects the repayment of the current RCF to take place in early March after legal documents has been finalised and signed by all parties.

Management and the Board of Directors consider this solution to be an attractive and supportive financing arrangement that underlines the continued commitment from the Company’s largest shareholders which supports long-term value creation for Gentoo Media.

Bond refinancing

Following an evaluation of market conditions and the terms indicated by investors, Gentoo Media has decided not to proceed with the contemplated bond refinancing at this time. The Company will continue to assess various refinancing alternatives and other measures to address the upcoming bond maturities.

The post Gentoo Media Secures EUR 18 Million Shareholder Loan Facility and Provides an Update on the Refinancing Process appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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