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Reflex Gaming and 4ThePlayer.com Join Forces to Bring Popular Online Games to Land-Based Retail Gaming!

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Reflex Gaming, an omni-channel supplier of gambling games and gambling machines based in Newark-on-Trent and 4ThePlayer, an award-winning creator of innovative gambling games, announced today a strategic partnership which will bring 4ThePlayer.com’s top-performing games to the land-based market.

In 2004, Reflex Gaming disrupted the gaming market with its trailblazing lottery machines in private member clubs. This led to the introduction of the category B3A machine. Today, Reflex Gaming remains one of the largest British-owned operators of gaming cabinets targeting pubs, clubs and arcades in the UK.

4ThePlayer’s innovative approach to online casino gaming has positioned them as a challenger brand of choice in the iGaming industry. Their games such as 4 Fantastic Fish and 9k Yeti have proven to be incredibly popular with players worldwide.

Commenting on the partnership, Mat Ingram, Chief Product Officer at Reflex Gaming said: “We’re thrilled to be partnering with 4ThePlayer to bring their popular titles to the land-based markets. The gaming world is rapidly evolving, and we’re excited to offer players the chance to enjoy these fantastic games in a different way. Through this partnership, we are able to offer additional new and exciting games to our players.”

Henry McLean, Co-founder, Commercial & Marketing Director at 4ThePlayer added: “We’re very excited to be working with Reflex Gaming on this project. We’re looking forward to bringing our successful online titles to retail so more players can enjoy the 4ThePlayer experience!”

With Reflex Gaming’s expertise in land-based gaming and 4ThePlayer’s popular titles, players can look forward to a new era of exciting and engaging gaming experiences.

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Golf

Soft2Bet Gathering: An Elite Golf & Padel Experience

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Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.

Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.

Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.

The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.

Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”

Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”

The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.

The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games releases Ultra Buffalo Hold and Win

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Booming Games, a leading provider of premium gaming content, has launched Ultra Buffalo Hold and Win, an electrifying new slot that brings the energy of the plains straight to the reels. Featuring a classic 5×3 grid with 20 fixed paylines, the game offers a maximum win potential of 5,000x. Set against a striking desert backdrop, players encounter iconic wildlife symbols, including buffalo, eagles, and wolves.

The slot delivers a high-stakes experience with a suite of thrilling bonus features. Landing three Bonus symbols on reels one, three, and five triggers the Buffalo Bonus Wheel, offering Grand, Major, Minor, and Mini prize pots, as well as the enhanced Ultra Mode, which adds two extra rows to the grid.

Randomly, the Wild Buffalo Herd feature may activate to transform symbols into wilds and upgrade existing wilds to Wild x2, ratcheting up the excitement. Meanwhile, landing five or more coins triggers the Ultra Hold and Win feature, expanding the grid to 5×8 and raising the potential for massive payouts. Players who fill the extended grid capture the Grand Prize Pot, worth 2,000x their bet.

The intensity ramps up further with the Ultra Reel, unlocked by stacking a full 1×8 reel during Ultra Hold and Win. This dramatic addition multiplies or adds coin values to the rows below, pushing the game’s payout potential to a staggering 5,000x.

April will see Booming Games continue its high-octane release schedule with six new titles, including Fly On! and Fish Tales Monster Bass 10,000, boasting innovative features and maximum wins of 5,000x and 10,000x, respectively. These releases reinforce the studio’s focus on high-quality, high-volatility experiences designed for thrill-seeking players.

Craig Asling, Director of Games at Booming Games, said:
“Ultra Hold and Win is an exciting evolution of our classic Hold and Win mechanic. Every spin holds the promise of big rewards, and with features like the Ultra Reel and Buffalo Bonus Wheel, we’ve created a modern, pulse-pounding experience that players are going to love. Step into the herd and feel the charge!”

The post Booming Games releases Ultra Buffalo Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Conferences

R. Franco Digital to showcase next-generation solutions at SiGMA South America 2026

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R. Franco Digital, the Spanish iGaming provider, is set to exhibit at the SiGMA South America 2026, following a landmark year of commercial expansion. 

The company will return to São Paulo from April 6-9 to present its latest suite of highly engaging games and services, tailored specifically for the evolving Latin American landscape.

R. Franco Digital enters this year’s exhibition having solidified its market presence across Portugal, Italy, and Peru, and is focused on leveraging that international expertise to support operators within Brazil’s maturing regulated framework.

Central to the showcase at Booth P105 will be the provider’s most popular games, including recent standouts such as Strange SpinsGenie Triple BonanzaDiamond King GorillaLuxury BlastZorro: FinaDuel and The Phantom.

These titles are designed to deliver localised, highly engaging player experiences, setting new standards for content in regulated and emerging markets.

In addition, R. Franco Digital will highlight the latest evolution of its IRIS platform. As a comprehensive, GLI-certified solution for casino, sports betting, and retail operators, IRIS is certified in key markets including Portugal, Spain, Colombia and Puerto Rico.

Javier Sacristán Franco, International Business Director of R. Franco Digital, said: Brazil continues to be a primary focus for our global strategy, and SiGMA South America is the perfect stage to showcase how our games and technology can drive operational success. Our content portfolio and IRIS platform have evolved to meet the specific demands of players across the LatAm region.”

The post R. Franco Digital to showcase next-generation solutions at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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