Affiliate Industry
Blexr acquires ThePOGG
Blexr has bought the UK-based website and ADR service, ThePogg, in a bid to expand its portfolio and B2B offering.
Blexr is expanding its presence in the online gaming space with the addition of ThePOGG to its brand portfolio. The site offers in-depth reviews of online casinos, providing prospective players with options from a selection of rigorously vetted online sites. In addition, the site offers a premium Alternative Dispute Resolution (ADR) service, which provides effective and low-cost mediation services for operators while creating a fairer landscape for players.
Blexr has acquired the site for a six-figure sum, highlighting the company’s commitment to enhancing the scope and capabilities of the service, further improving the industry for casinos and players alike.
Paudie O’Reilly, Founder and CEO of Blexr, commented on the acquisition, stating: “We know this acquisition will be a great addition to our existing product portfolio and expand our presence in our target B2B markets.
“The work Duncan has done over the years to build a trusted service at ThePogg is second to none and represents an enormous opportunity for Blexr to grow and develop that business.
“We have big plans in this space and are excited to see how it will grow in the coming months.”
Duncan Garvie, the founder of ThePOGG, will be joining Blexr as part of the agreement. He said, “I’m incredibly proud to be joining Blexr. We have worked hard to provide exceptional service to our users and clients over the past few years, and have developed the highest standards in the industry. I’m really happy to be joining an organisation that shares that same commitment.”
Blexr recently acquired New Zealand affiliate site CasinoReviews.net.nz and already owns a number of casino review sites for the Canadian, UK, and LATAM markets.
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