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Swintt partners with PressEnter to further increase game distribution
In-demand software supplier teams up with rapidly-expanding online casino network to bring full portfolio of titles to brand-new audiences in a wide range of iGaming markets
Having already signed off on a number of exciting partnership deals earlier this year, hotshot software providers Swintt are showing no signs of slowing down this month following the announcement that their full range of casino titles will now be available via PressEnter.
Like Swintt, PressEnter is a relatively young iGaming company who has enjoyed a meteoric rise to prominence over the past few years. Founded in 2018, the group currently boasts eight instantly-recognisable online casino brands within its ever-expanding network, with the likes of XLbet, Nitro Casino and Neon Vegas all catering to players in a wide range of markets around the world. Of course, the good news for customers at any of PressEnter’s online casino platforms is that they will now all be able to host Swintt’s rich and varied line-up of online video slots. These include both classically-styled games that take their inspiration from iconic land-based slot machines and more modern titles that all include their own unique themes, gameplay mechanics and innovative features.
Dealing with the latter category first, SwinttGames offer players an exciting mix of state-of-the-art graphics and sound and pioneering bonus rounds. Popular titles from this ground-breaking collection that will now be available at PressEnter sites include Swintt’s most successful launch to date, Aloha Spirit XtraLockTM, Mystic Bear XtraHoldTM and the highly-anticipated upcoming release, Book of Shai. If straightforward gameplay and an instantly-identifiable line-up of slot symbols that includes iconic classics such as liberty bells, BAR logos and lucky red sevens are more to players’ liking, however, SwinttPremium games definitely hold the answer. With these titles all boasting pick-up-and-play appeal and a selection of rewarding free spins features, they’re the perfect choice for all slot purists.
Fan-favourite games in the SwinttPremium collection that will now feature in the lobbies of PressEnter brands include the genre-defining Master of Books Unlimited, the magical Secret Spellbook Respin and the recently-added totem pole-topping slot, Takutiki, which features three unlockable modifiers. With all these great games and more shortly heading to PressEnter platforms, there’s plenty for players to look forward to this month – and the new collaboration will certainly help both parties further enhance their reputations for being two of the fastest-growing brands in the iGaming industry.
David Mann, Chief Executive Officer at Swintt, said: “We’re excited to be able to share our innovative collection of SwinttGames and SwinttPremium releases with players on PressEnter’s casino network.
“Like us, PressEnter is a relatively young brand that has grown exponentially in the last few years and it already boasts a strong line-up of casino platforms in several markets. By teaming up with PressEnter, we’ll be able to introduce our slots to a wide new audience while also helping the company’s sites continue to deliver the outstanding casino content that sets them apart from the competition.”
Hampus Eriksson, Chief Product Officer at PressEnter, said: “While PressEnter has only been active since 2018, we’re incredibly proud of the rate at which the company has grown in such a relatively short space of time “With this in mind, we’re delighted to be teaming up with one of the industry’s most in-demand game providers, Swintt. Having their games in our lobbies will enable us to provide players with even more great casino gaming options and we’re sure they’re going to love everything the studio has to offer.”
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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