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Swintt partners with PressEnter to further increase game distribution
In-demand software supplier teams up with rapidly-expanding online casino network to bring full portfolio of titles to brand-new audiences in a wide range of iGaming markets
Having already signed off on a number of exciting partnership deals earlier this year, hotshot software providers Swintt are showing no signs of slowing down this month following the announcement that their full range of casino titles will now be available via PressEnter.
Like Swintt, PressEnter is a relatively young iGaming company who has enjoyed a meteoric rise to prominence over the past few years. Founded in 2018, the group currently boasts eight instantly-recognisable online casino brands within its ever-expanding network, with the likes of XLbet, Nitro Casino and Neon Vegas all catering to players in a wide range of markets around the world. Of course, the good news for customers at any of PressEnter’s online casino platforms is that they will now all be able to host Swintt’s rich and varied line-up of online video slots. These include both classically-styled games that take their inspiration from iconic land-based slot machines and more modern titles that all include their own unique themes, gameplay mechanics and innovative features.
Dealing with the latter category first, SwinttGames offer players an exciting mix of state-of-the-art graphics and sound and pioneering bonus rounds. Popular titles from this ground-breaking collection that will now be available at PressEnter sites include Swintt’s most successful launch to date, Aloha Spirit XtraLockTM, Mystic Bear XtraHoldTM and the highly-anticipated upcoming release, Book of Shai. If straightforward gameplay and an instantly-identifiable line-up of slot symbols that includes iconic classics such as liberty bells, BAR logos and lucky red sevens are more to players’ liking, however, SwinttPremium games definitely hold the answer. With these titles all boasting pick-up-and-play appeal and a selection of rewarding free spins features, they’re the perfect choice for all slot purists.
Fan-favourite games in the SwinttPremium collection that will now feature in the lobbies of PressEnter brands include the genre-defining Master of Books Unlimited, the magical Secret Spellbook Respin and the recently-added totem pole-topping slot, Takutiki, which features three unlockable modifiers. With all these great games and more shortly heading to PressEnter platforms, there’s plenty for players to look forward to this month – and the new collaboration will certainly help both parties further enhance their reputations for being two of the fastest-growing brands in the iGaming industry.
David Mann, Chief Executive Officer at Swintt, said: “We’re excited to be able to share our innovative collection of SwinttGames and SwinttPremium releases with players on PressEnter’s casino network.
“Like us, PressEnter is a relatively young brand that has grown exponentially in the last few years and it already boasts a strong line-up of casino platforms in several markets. By teaming up with PressEnter, we’ll be able to introduce our slots to a wide new audience while also helping the company’s sites continue to deliver the outstanding casino content that sets them apart from the competition.”
Hampus Eriksson, Chief Product Officer at PressEnter, said: “While PressEnter has only been active since 2018, we’re incredibly proud of the rate at which the company has grown in such a relatively short space of time “With this in mind, we’re delighted to be teaming up with one of the industry’s most in-demand game providers, Swintt. Having their games in our lobbies will enable us to provide players with even more great casino gaming options and we’re sure they’re going to love everything the studio has to offer.”
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Cool Bus Shelter
The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers
The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.
The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.
Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.
The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bally’s Intralot
Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland
Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.
Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.
Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.
Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial Intelligence
Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage
Kambi, the home of premium sports betting solutions, and its global network of Turnkey Sportsbook partners have exceeded 100 million bets placed during the ongoing FIFA World Cup, with data showing the continued evolution of player betting preferences towards higher-margin products.
Data from Kambi’s global partner network shows the continued growth of player props and Bet Builder, reducing the dependency on traditional core markets to drive engagement and margin performance. This is illustrated by last week’s semi finals which had more than 700,000 unique combinations placed on each game.
The expanded tournament has delivered on the increased turnover potential that was anticipated, yet Kambi has also exceeded average turnover per match and seen an increase in average stake compared to 2022. Kambi’s geographically diversified partner network has driven betting volume across a wider range of markets and time zones, while diversifying risk and liabilities across its broad global partner base.
Key World Cup 2026 betting trends (versus 2022) across Kambi’s Turnkey Sportsbook include:
• Pre-match Bet Builder turnover up 3.6x
• Average pre-match Bet Builder selection size now 3.5 compared to 2.9
• Player shots on target is the top pre-match Bet Builder offer by turnover, generating 2x the turnover of match winner market
• Share of pre-match turnover from bets other than match winner up from 57% to 63%
• Live Bet Builder turnover up 10x
• Player shots on target is the most popular live bet, accounting for 15% of live turnover
Together, these trends underline the transition to more complex, higher-margin recreational play, helping Kambi sustain a strong tournament margin despite a competition in which the top four seeds reached the semi-finals and leading strikers frequently scored.
This shift has been facilitated by Kambi’s AI trading system, with the tournament becoming the first World Cup where bet offers across both pre-match and live were fully compiled and traded by Kambi’s proprietary algorithmic capability. This has supported greater efficiency and scalability while enabling a broader, deeper betting offer.
Combining advanced AI-driven technology with the vast data generated by its global network has enabled Kambi to deliver a wide range of product improvements, from expanded player props markets and increased Bet Builder combinability to reduced suspension times, lower live delays and enhanced uptime.
Werner Becher, CEO of Kambi, said: “Surpassing 100 million bets before the final demonstrates both the scale of our network and the progress we are making in sportsbook innovation. This is the first World Cup fully traded by our AI-powered capabilities and we’ve seen the impact in stronger product performance, greater engagement with player props and Bet Builder, and a betting mix that continues to evolve beyond traditional markets. At a tournament where results have not always been favourable for some bookmakers, these advances have enabled us to continue performing strongly and delivering for partners.”
Kambi will publish its Q2 2026 Report on 22 July, when it will share further insights from the World Cup and provide additional detail on the performance of its sportsbook products during the tournament.
The 100 million bet milestone applies to Kambi’s Turnkey Sportsbook only and does not include the millions of bets driven by Kambi’s Odds Feed+ product.
The post Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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