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Javier Zanetti’s P.U.P.I. Foundation and Planetwin365.news launch together a new “Social & Community” project

Published

3 years ago

March 23, 2023

Reading Time: 2 minutes

The infotainment portal owned by Planet Entertainment – SKS365 Group becomes Media Supporter of the non-profit organization founded by the former footballer and his wife. The promotion of solidarity initiatives powered by P.U.P.I. will go hand in hand with editorial content on the main sporting events.

Connecting sport and solidarity to promote the noblest and healthiest values is the reason behind the collaboration between Planetwin365.news, the sports information website owned by Planet Entertainment – SKS365 Group, and P.U.P.I Foundation – the non-profit organization founded by Javier Zanetti and his wife Paula de la Fuente – committed to the protection of the rights of children and adolescents.

Thanks to this synergy, Planetwin365.news will be Media Supporter of the P.U.P.I. Foundation, becoming an additional and powerful channel for the communication of the social responsibility initiatives developed by Zanetti and Paula de la Fuente through their non-profit organization, in order to promote the values of solidarity, inclusion and sociability that belong to both entities.

Planetwin365.news will therefore be enriched with new content powered by the P.U.P.I. team and the “Treble Captain” who will talk, in a dedicated column on the sports web portal, about the activities of the P.U.P.I. Foundation. The focus will be on the “Sport makes us equal” project, which will support discussions on topics concerning sport as a tool that fosters integration, social development and improvement of the quality of life; in the foreground, there will be also comments on the main sporting events.

The agreement with a world football legend and his non-profit association fills us with pride and will help us to further develop the ‘social & community’ aspect that distinguishes our younger brand – said Anniina Rantala, Senior Director, Commercial Online at SKS365 – We will be able to offer new content and an increasingly social and interactive entertainment experience to the users of Planetwin365.news. We have already had the pleasure of working with Javier on other projects and, this new agreement, represents a unique opportunity to make our brand a point of reference for all sports fans, while supporting the solidarity initiatives of the P.U.P.I. Foundation.

“I am very happy to start this journey together with the P.U.P.I Foundation. I am confident, it will allow us to emphasize the importance of sports in the daily work of our association,” added Javier Zanetti. ”I thank Planetwin365.news on behalf of Paula and myself for choosing the P.U.P.I. Foundation, allowing us to help those who need it most.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

2 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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