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Javier Zanetti’s P.U.P.I. Foundation and Planetwin365.news launch together a new “Social & Community” project

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The infotainment portal owned by Planet Entertainment – SKS365 Group becomes Media Supporter of the non-profit organization founded by the former footballer and his wife. The promotion of solidarity initiatives powered by P.U.P.I. will go hand in hand with editorial content on the main sporting events.

Connecting sport and solidarity to promote the noblest and healthiest values is the reason behind the collaboration between Planetwin365.news, the sports information website owned by Planet Entertainment – SKS365 Group, and P.U.P.I Foundation – the non-profit organization founded by Javier Zanetti and his wife Paula de la Fuente – committed to the protection of the rights of children and adolescents.

Thanks to this synergy, Planetwin365.news will be Media Supporter of the P.U.P.I. Foundation, becoming an additional and powerful channel for the communication of the social responsibility initiatives developed by Zanetti and Paula de la Fuente through their non-profit organization, in order to promote the values of solidarity, inclusion and sociability that belong to both entities.

Planetwin365.news will therefore be enriched with new content powered by the P.U.P.I. team and the “Treble Captain” who will talk, in a dedicated column on the sports web portal, about the activities of the P.U.P.I. Foundation. The focus will be on the “Sport makes us equal” project, which will support discussions on topics concerning sport as a tool that fosters integration, social development and improvement of the quality of life; in the foreground, there will be also comments on the main sporting events.

The agreement with a world football legend and his non-profit association fills us with pride and will help us to further develop the ‘social & community’ aspect that distinguishes our younger brand – said Anniina Rantala, Senior Director, Commercial Online at SKS365 We will be able to offer new content and an increasingly social and interactive entertainment experience to the users of Planetwin365.news. We have already had the pleasure of working with Javier on other projects and, this new agreement, represents a unique opportunity to make our brand a point of reference for all sports fans, while supporting the solidarity initiatives of the P.U.P.I. Foundation.

“I am very happy to start this journey together with the P.U.P.I Foundation. I am confident, it will allow us to emphasize the importance of sports in the daily work of our association,” added Javier Zanetti. ”I thank Planetwin365.news on behalf of Paula and myself for choosing the P.U.P.I. Foundation, allowing us to help those who need it most.”

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Gamblers Connect

NeverEnding Partners with Gamblers Connect to Expand Services

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Gamblers Connect, the acclaimed iGaming media and affiliate platform, is excited to reveal a new strategic partnership with NeverEnding Tech, the “anti-bureaucracy” iGaming content creator that is quickly transforming the video slots industry.

This collaboration unites two entities dedicated to transparency, quick execution, and a mutual goal of advancing the industry through genuine relationships and top-quality content. In an industry frequently hindered by excessive bureaucracy and repetitive communication, NeverEnding has swiftly positioned itself as a nimble alternative—providing rapid decision-making, focused strategy, and performance-oriented results that appeal to current operators.

Gamblers Connect focuses on allies that provide true advantages and a distinct unique selling proposition. NeverEnding’s philosophy of “Games, Growth, and No Excuses” closely matches the company’s mission: providing dependable, high-quality industry insights without any unnecessary details.

This partnership focuses on incorporating NeverEnding’s dynamic portfolio, featuring popular titles such as Ultimate Hot Coins: Hold & Win and Coin Blast Extra, into the Gamblers Connect ecosystem, providing its community with direct access to today’s most effective and captivating slots.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “As we integrate NeverEnding into our platform, players and operators alike can expect a streamlined flow of information regarding their latest releases and technical innovations. NeverEnding’s unique “B2B Backed by B2C Power” model ensures that our partnership isn’t just about visibility; it’s about generating real traction for the games that matter. Together, we are setting a new standard for how content providers and media hubs collaborate: with speed, transparency, and a relentless focus on the future of gaming.”

Ihor Zarechnyi, representing the leadership at NeverEnding, highlighted the importance of this synergy: “Gamblers Connect brings together the people who actually move this industry forward. For NeverEnding, this collaboration is about being present where real conversations happen, exchanging experience, and building partnerships that go beyond logos and announcements.”

The post NeverEnding Partners with Gamblers Connect to Expand Services appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alexander Lewin SVP of Commercial Revenue at BLAST

Polymarket Joins BLAST as Official Prediction Partner for BLAST Premier and BLAST Slam 2026

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  • Polymarket to activate across seven BLAST events across both Slam and Premier ecosystems
  • Partnership introduces integrated prediction formats and new fan engagement experiences

Competitive entertainment firm BLAST has revealed a new alliance with Polymarket, the globe’s largest prediction market, designating the platform as its ‘Official Prediction Partner’ through 2026. The partnership will encompass BLAST’s Counter-Strike and Dota 2 tournament events, BLAST Premier and BLAST Slam, enhancing prediction-based interaction for fans during various international tournaments.

Polymarket will be featured in seven of BLAST’s worldwide Counter-Strike 2 and Dota 2 events, starting this week at BLAST Slam VI in Malta. Dota and Counter-Strike events will include custom content pieces utilized in broadcasts and desk segments showcasing the platform’s involvement in BLAST’s events.

Polymarket will gain significant exposure through live broadcasts, arena events, and digital media as BLAST enhances fan interaction with premier competitive entertainment. Polymarket’s branding will be prominently displayed throughout BLAST’s broadcasts through digital integrations and physical advertisements.

In addition to broadcasting, the collaboration expands to live arena events, with Polymarket integrated into the in-person fan experience through elements like the Polymarket Fancam and the opportunity to accommodate creators and streamers in the arena using designated event streaming booths.

Alexander Lewin, SVP of Commercial Revenue at BLAST said: “Esports is evolving rapidly into a more interactive, data-driven entertainment experience, and we are delighted to team up with Polymarket to bring exciting new engagement opportunities to our fans all around the world. Together, we’re creating something that feels native to esports culture: fast, live, and deeply connected to the action. This partnership is about enhancing how fans experience competition, whether they’re watching online or inside an arena. We’re proud to join Polymarket’s industry-leading group of partners, alongside the NHL, UFC and the MLS among others, reflecting the growing global recognition of BLAST’s events.”

Matthew Modabber, CMO of Polymarket, said: “Esports has long been dominated by traditional sportsbooks, but prediction markets open the door to a more transparent and community-driven way for fans to engage with competition. Partnering with BLAST brings that experience to a global audience and helps make prediction markets a natural part of how people watch, debate, and follow competitive gaming. We see this as the beginning of a new chapter for fan participation in esports.”

The post Polymarket Joins BLAST as Official Prediction Partner for BLAST Premier and BLAST Slam 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2RBO Affiliates

2RBO Affiliates Presents Betinia’s Football Manager Inspired by Diego Simeone: Build Your Football Career from Scratch

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In January 2026, Betinia announced a landmark partnership with Diego Simeone, appointing one of football’s most respected and influential leaders as the brand’s official ambassador. The collaboration is founded on shared values of discipline, strategy, and long-term success—principles that define both Simeone’s career and Betinia’s player-first approach.

At the core of this partnership is Betinia’s Football Manager, an exclusive gamified experience that puts players in complete control of their football journey. Designed for those who aspire to think like a coach, the game allows users to build their football career from the ground up, making strategic decisions that shape their rise to the top.

Inspired by Diego Simeone’s tactical philosophy and relentless mindset, every choice players make defines their path—and ultimately, their legacy.

A Powerful Conversion Opportunity for Partners

For partners, Football Manager represents a high-impact acquisition and retention tool. By combining the authority of a world-class football icon with a deep, skill-based experience, Betinia delivers a product designed to attract high-intent, highly engaged users.

Giving players a seat at the manager’s desk creates emotional investment and long-term engagement. This exclusive experience encourages repeat visits, stronger loyalty, and consistent activity—driving high-quality, sustainable traffic across partner portfolios.

A Five-Tier Career Journey Inspired by Football Excellence

Within Football Manager, players progress through a structured five-tier career path:

  • Beginner

  • Amateur

  • Professional

  • World Class

  • Legend

By completing tactical challenges and making strategic decisions, players unlock new levels featuring exclusive mechanics, enhanced gameplay, and premium rewards. The progression system mirrors a real football career, reinforcing engagement through achievement and long-term goals.

Diego Simeone on Discipline, Passion, and the Journey

Reflecting on the partnership and the vision behind Football Manager, Diego Simeone shared:

“No one gave me anything. I go for everything. I decided to do what I loved most. Effort and hard work made me a football player. Love and passion transformed me into a coach. Today I manage world-class football players and I continue doing what I love most.”

His philosophy is deeply embedded in the Football Manager experience—rewarding commitment, smart decision-making, and consistency over time.

Built for Affiliate Performance and Long-Term Value

Commenting on the launch, the 2RBO Affiliates Team stated:

“Diego Simeone is a figure of instant recognition and authority, which translates directly into higher-intent traffic and stronger performance. Our goal is to help partners convert this collaboration into measurable growth. By offering an experience that rewards loyalty and strategy, we deliver a premium product that maximizes conversion rates and builds lasting value.”

The Football Manager ecosystem is supported by 2RBO Affiliates’ infrastructure, including transparent reporting, advanced tracking tools, and a no-negative-carryover policy, ensuring partners can scale confidently.

Sports Bonus and Player Onboarding

Betinia welcomes all new players with a generous sports bonus, giving them the perfect head start—whether managing their club in Football Manager or betting on their favorite sports across the platform.

This football-driven ecosystem is purpose-built around progression, engagement, and retention, aligning perfectly with partner goals for sustainable growth.

A Product Built for Loyalty, Not Just Attention

With a globally recognized ambassador in Diego Simeone and a unique Football Manager experience, Betinia delivers more than a promotional campaign. It offers a long-term engagement model designed to convert attention into loyalty—and loyalty into value.

About Betinia

Betinia is a sports betting and gaming brand built around a gamification-led player experience. The platform features a five-tier loyalty journey inspired by a football career path, guiding players from Beginner to Legend through structured progression and rewards.

About Diego Simeone

Diego Simeone is an Argentine professional football manager and former player, currently managing Atlético de Madrid. Renowned for his intensity, leadership, and tactical expertise, Simeone has guided Atlético to major domestic and European titles, including two UEFA Champions League finals. As a player, he earned 108 caps for Argentina and won two Copa América titles.

The post 2RBO Affiliates Presents Betinia’s Football Manager Inspired by Diego Simeone: Build Your Football Career from Scratch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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