Premier Lotteries Ireland partners with mkodo for the launch of their new website

Pollard Banknote Limited is pleased to announce that its subsidiary, mkodo limited (“mkodo”), partnered with Premier Lotteries Ireland (“PLI” or “the Lottery”) to update and optimize the Lottery’s existing website to provide an enhanced user journey, as well as faster, safer, and more robust buying options for players. An award-winning digital solutions company, mkodo is part of the Pollard Digital Solutions (PDS) brand that encompasses all digital offerings from Pollard Banknote.

A key objective for the new website was to improve the player experience across desktop and mobile. This was accomplished, in part, by upgrading the user journeys for the available entertainment options, namely draw games and instant win games. Providing players with a secure and robust transactional experience was also a top priority. Partnering with mkodo has allowed PLI to make purchasing tickets a seamless experience. mkodo supported PLI with the smooth implementation of Bank of Ireland Payment Acceptance (popularly known as BOIPA), a transactional technology that facilitates speedy and secure payments for players using the Lottery’s new web and mobile products.

“Through discovery workshops, mkodo worked collaboratively with PLI to enrich the Lottery’s web and mobile sites,” said Will Whitehead, Commercial Director, mkodo. “Presenting PLI and its customers with this reimagined approach has resulted in an intuitive user experience that makes ticket purchases more efficient and secure.”

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“PLI is committed to giving our players an exceptional lottery experience,” said Stephen Reid, Head of Digital Products, PLI. “Our new website emphasizes player protection while improving the overall user experience. Thanks to mkodo’s support, we’re confident these new enhancements provide exciting, next-level ways to engage with our products in the digital realm.”