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Popular Lotto365 product enhances customer experience through additional draws and extra languages

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Popular Lotto365 product enhances customer experience through additional draws and extra languages

Success of 49’s powered live lottery product brings about increase to 460 draws per day

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has significantly enhanced Lotto365, the online lottery product it created in partnership with bet365, by increasing the number of live draws and adding extra language options.

The early success and widespread popularity of Lotto365, produced by SIS-owned 49’s and launched in partnership with the sports betting operator late last year, has resulted in an increase in the numbers of daily live draws from 276 to 460.

This means that Lotto365 is now running a live draw every three minutes on bet365 .com, instead of the previous five minutes, for 23 hours a day.

Lotto365 has also added to its international appeal by launching in three extra languages: Chinese, Brazilian Portuguese and Latin American Spanish. Further language variants are planned for launch in the future.

Lotto365 is created and streamed from SIS’ broadcast studios in Milton Keynes and can be viewed as it happens via live streaming on bet365 .com. The ‘pick five from 36’ format provides players with the chance to win up to £100,000 from just a £1 stake when all five numbers are correctly drawn, whilst there are also many smaller prizes up for grabs, even if only one matching ball is revealed.

In addition, the live product offers customers the ability to bet on markets such as the colours of balls drawn, which are yellow, white, and green in-line with bet365’s existing branding, as well as odd/even numbers.

All results also feature on the 49s.co.uk website, allowing bettors to view recent draws, discover the hot and cold balls, and search for statistics relating to individual ball numbers since the product first launched on 30 Dec 2022.

The new enhancements further demonstrate bet365’s continued investment in its lottery products. The operator also recently became the first brand to stream the market-leading 49’s fixed-odds live numbers product online.

Jessica Mills, Head of Product Proposition at SIS, said: “It’s been such a positive and fun experience working as one with bet365 to evolve Lotto365. We had every confidence that the product would attract a wide and diverse audience and the speed at which this has been achieved is very gratifying.

“We have enjoyed instant success and look forward to further additions to what is proving to be a very engaging live draw product.”

A bet365 spokesperson said: “Lotto is a key product for many bettors within the bet365 group, and we’ve been delighted with the performance of Lotto365 since launch.

“Our partnership with SIS is going from strength to strength, and with more draws per day we hope to deliver even more excitement and more chances to win!”

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Booming Games Introduces Instastrike, the Latest Diamond Hits Trio

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  • Featuring a 5×3 layout, the game presents a highest win potential of 12,500x
  • Players can gather red, green, and blue diamonds to activate three bonus features.

Booming Games, a top supplier of high-quality gaming content, has officially released Diamond Hits Trio: Instastrike. The game features a 5×3 layout, incorporating cutting-edge elements and stunning diamond graphics that deliver a high-end experience for players.

The game presents a strong new Instastrike function, delivering immediate rewards of up to 1,200x. Instastrike symbols can emerge unexpectedly, creating a feeling of thrill. Additionally, players who gather red, green, or blue Diamonds will activate one of three new bonus features aimed at further improving the gameplay experience.

The three bonus elements, each aimed at maintaining the excitement, include enlarged reels, enhanced Instastrike payouts, and extra free spins. Participants have the ability to activate each of these bonuses separately or merge them for an enormous winning potential of up to 12,500x. Featuring various instant payout levels, the game is anticipated to attract a broad audience of players.

Craig Asling, Director of Games at Booming Games, said: “Diamond Hits Trio: Instastrike is the latest example of Booming Games’ commitment to delivering high-quality, innovative games that provide an ultimate experience for players. Fast-paced gameplay and massive win potential is the perfect combination for anyone seeking high-stakes thrills. Power up and strike it rich with Diamond Hits Trio: InstaStrike!”

The post Booming Games Introduces Instastrike, the Latest Diamond Hits Trio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It

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Mobile ad fraud is a hidden drain on your app marketing spend. Traffy, a performance marketing agency specializing in mobile anti-fraud, shares strategies to safeguard your ad budget and maximize ROI.

Most advertisers don’t lose money because of weak creatives or poor funnels — they lose it because a significant portion of their in-app traffic is invalid from the very start.

The Scale of the Problem

In Q3 2025, mobile apps experienced approximately 33% IVT (Invalid Traffic), meaning roughly one-third of traffic was fraudulent or invalid. (Source: Pixalate — Q3 2025 Global Ad Fraud Benchmark Report).

These numbers aren’t just statistics — they reveal that a huge portion of advertising budgets is being spent not on real users, but on fake traffic, fabricated clicks, and bot-generated installs.

Depending on traffic sources and buying models, particularly in programmatic (DSP) environments, fraud levels can vary dramatically. In some cases, IVT may be as low as 5%, while in others it can exceed 50% where controls are weak. This means many advertisers are making campaign decisions based on data that was never real to begin with.

What IVT Really Means — And Why It’s Critical

IVT isn’t just “low-quality traffic.” It is traffic that can never convert into a real user or paying customer.

It includes:

  • Bots and automated scripts
  • Click farms and device emulators
  • Hidden impressions and background clicks
  • Fabricated installs and in-app events

When 33% of traffic is IVT, every third dollar spent is paying for actions that will never generate revenue. Multiple studies show IVT in mobile advertising frequently exceeds 20–30%, and can be even higher for certain platforms, GEOs, or traffic types. Fraud is not an edge case — it is a structural risk in in-app advertising.

Why Mobile Ad Fraud Is Getting Smarter

Despite widespread adoption of anti-fraud systems, techniques continue to evolve. Basic bot filtering is no longer enough. Common schemes include:

  • Bot Installs & Bot Activity: Automated installs and simulated engagement mimicking real users.
  • Click Injection / Click Hijacking: Apps intercept last clicks before installation and claim attribution.
  • Click Spamming / Click Flooding: Mass fake clicks inflate activity signals and steal organic installs.
  • Device Farms & Real Device Spoofing: Hundreds of devices generate fake installs and events, rotating identifiers.
  • SDK Spoofing & Postback Fraud: Fake install or in-app event data sent directly to attribution systems.
  • In-App Event Spoofing: Fabricated postbacks make reports appear normal, but no real users exist behind them.

How to Avoid Wasting Your In-App Budget

Fraud prevention is systematic verification and disciplined traffic management, not paranoia.

  1. Use an MMP With Advanced Anti-Fraud Protection
    • Rely on trusted mobile measurement partners (Adjust, AppsFlyer).
    • Enable built-in fraud detection — attribution without fraud protection is incomplete.
  2. Analyze CTIT (Click-to-Install Time)
    • Extremely short CTIT → potential click injection
    • Extremely long/uniform CTIT → potential click flooding
    • Unnaturally consistent timing → possible automation
  3. Monitor CTCT (Click-to-Click Time)
    • Short CTCT (<100 ms) detects script bots and click farms
  4. Check New Device Rate
    • If 90%+ of devices are “new,” this indicates device farms resetting IDFA/GAID
  5. Track Assisted Installs
    • High percentage of assists → organic hijacking (Click Flooding)
  6. Monitor Behavioral Anomalies
    • Retention curves: bots may fabricate “perfect” retention
    • Payments and cards: bots use virtual cards or $0 balances to bypass checks
    • Key metrics: rebill rate, actual payment success
    • Additional metrics: event depth, session duration, purchase timing, LTV distribution
  7. Work With Blacklists and Whitelists
    • Build placement-level blacklists
    • Identify reliable publishers via whitelists
    • Audit sub-publishers continuously
    • Remove suspicious sources early
  8. Check Infrastructure Signals
    • Datacenter IPs (AWS, DigitalOcean, Hetzner) → block 100%
    • Geo mismatch (click from India, install from US) → fraud

How to Win Against Fraud

With up to 33% of in-app traffic being invalid, advertisers aren’t just underperforming — they’re paying for illusions. Fraud can masquerade as growth, but the real advantage comes from knowing which traffic is real.

At Traffy, we specialize in mobile anti-fraud and help advertisers ensure every dollar reaches real users. A comprehensive fraud audit or traffic safeguard can protect ROI, reduce wasted spend, and provide predictable, scalable growth.

The post How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings

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AI-driven customer support company Tugi Tark has revealed a collaboration with PEC.BET, a recently established sportsbook and online casino operator that offers players access to various bookmakers via a single account. The collaboration integrates Tugi Tark’s customer support system and iGaming-focused AI agents into PEC.BET’s player assistance operations as the operator launches in the market.

PEC.BET functions on a cutting-edge multi-bookmaker sportsbook system that embraces winners. Grounded in transparency and accessibility, PEC.BET recognized customer service infrastructure as a critical operational focus from the outset and chose Tugi Tark for this purpose to create its support system.

“As a new operator, it was important for us to put the right operational foundations in place from the beginning,” said a spokesperson PEC.BET. “Our multi-bookmaker model means we welcome winners, which shapes how we approach player relationships. Working with Tugi Tark allows us to support players efficiently while ensuring our internal team remains focused on more complex player matters and VIP care.”

Tugi Tark’s AI platform for customer service offers PEC.BET a unified space to oversee player assistance through various channels. AI agents help with initial resolutions, while more complicated issues are forwarded to support personnel. This method allows PEC.BET to uphold consistent service while adjusting to rising demand as the operator expands.

“PEC.BET is entering the market with a clear focus on transparency and accessibility for players,” said Harpo Lilja, CEO of Tugi Tark. “Our role is to provide a support layer that can operate consistently from day one and scale alongside the platform as it grows.”

The post PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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