Latest News
Popular Lotto365 product enhances customer experience through additional draws and extra languages
Popular Lotto365 product enhances customer experience through additional draws and extra languages
Success of 49’s powered live lottery product brings about increase to 460 draws per day
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has significantly enhanced Lotto365, the online lottery product it created in partnership with bet365, by increasing the number of live draws and adding extra language options.
The early success and widespread popularity of Lotto365, produced by SIS-owned 49’s and launched in partnership with the sports betting operator late last year, has resulted in an increase in the numbers of daily live draws from 276 to 460.
This means that Lotto365 is now running a live draw every three minutes on bet365 .com, instead of the previous five minutes, for 23 hours a day.
Lotto365 has also added to its international appeal by launching in three extra languages: Chinese, Brazilian Portuguese and Latin American Spanish. Further language variants are planned for launch in the future.
Lotto365 is created and streamed from SIS’ broadcast studios in Milton Keynes and can be viewed as it happens via live streaming on bet365 .com. The ‘pick five from 36’ format provides players with the chance to win up to £100,000 from just a £1 stake when all five numbers are correctly drawn, whilst there are also many smaller prizes up for grabs, even if only one matching ball is revealed.
In addition, the live product offers customers the ability to bet on markets such as the colours of balls drawn, which are yellow, white, and green in-line with bet365’s existing branding, as well as odd/even numbers.
All results also feature on the 49s.co.uk website, allowing bettors to view recent draws, discover the hot and cold balls, and search for statistics relating to individual ball numbers since the product first launched on 30 Dec 2022.
The new enhancements further demonstrate bet365’s continued investment in its lottery products. The operator also recently became the first brand to stream the market-leading 49’s fixed-odds live numbers product online.
Jessica Mills, Head of Product Proposition at SIS, said: “It’s been such a positive and fun experience working as one with bet365 to evolve Lotto365. We had every confidence that the product would attract a wide and diverse audience and the speed at which this has been achieved is very gratifying.
“We have enjoyed instant success and look forward to further additions to what is proving to be a very engaging live draw product.”
A bet365 spokesperson said: “Lotto is a key product for many bettors within the bet365 group, and we’ve been delighted with the performance of Lotto365 since launch.
“Our partnership with SIS is going from strength to strength, and with more draws per day we hope to deliver even more excitement and more chances to win!”
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GCGRA
South African expat wins AED 5m in The UAE Lottery’s Wednesday Lucky Day draw
A 39-year-old South African expat, Branden Tekram, has won AED 5 million in The UAE Lottery’s Lucky Day draw, according to the operator. The company said the win marks “the first time the second prize has been won on a Wednesday draw since its recent introduction.”
Tekram said he discovered the result while checking email. “It’s still overwhelming and unbelievable. I don’t know how to explain it. I mean, I’m a millionaire in Dubai,” he said. He added that he told his wife at home and they “sat there in disbelief.”
The winner said the family plans to take a staged approach to using the money, including funding a prototype linked to a patent application his wife is working on, and potentially moving into a villa. He also said the win could help them access additional support for their son.
The operator said it has awarded more than AED 300 million in prizes to more than 340,000 winners across its portfolio, including Lucky Day, Scratch Cards, and E-Instants. Lucky Day draws run every Wednesday and Saturday, with prizes including the AED 30 million grand prize and AED 5 million second prize. The company said all games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA).
The post South African expat wins AED 5m in The UAE Lottery’s Wednesday Lucky Day draw appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
game release
Spinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio
Spinomenal has released The Desperado Drifter Hold & Hit 3×3, the latest addition to its Hold & Hit portfolio.
The Western-themed slot uses a 3×3 bonus grid and features a Wild symbol (a bag of gems) that substitutes for all symbols except Bonus and Bonus Collect. Bonus coins land on reels one and three, while the Bonus Collect coin lands on reel two.
When Bonus Collect lands alongside one or more Bonus symbols, the game triggers an Instant Win Feature that collects the values and adds them directly to the player’s balance. The same symbol combination also starts the Bonus Game, with triggering symbols locked in place and three spins awarded initially.
During the Bonus Game, only Bonus and Bonus Collect symbols can appear. Spins can apply multipliers of x1, x2, x5, x7, x10 and x15, and the feature includes jackpots set at Mini (x25 total bet), Minor (x50 total bet), Major (x150 total bet) and Grand (x5,000 total bet) for filling all nine positions. The spin counter resets each time a new symbol lands.
Spinomenal CO-CEO, Omer Henya, commented: “The Desperado Drifter Hold & Hit 3×3 gives players the chance to join a high-stakes Wild West adventure. Smart visuals, nail-biting gameplay and a four-tier jackpot peaking at x5,000 make this a title that will keep players coming back for more.”
The post Spinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Kwiff appoints RavenTrack as primary affiliate tracking provider
Kwiff has appointed RavenTrack as its primary affiliate tracking provider, as the sports betting operator looks to strengthen oversight and reporting across its affiliate channel.
The companies said the partnership will see Kwiff integrate RavenTrack’s platform-as-a-service tracking technology to support “greater transparency, accuracy, and efficiency” for its affiliate programme.
Kate Scowen, sales and growth manager at RavenTrack, said: “From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together.”
Jack Milner, campaign manager at Kwiff, added: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”
Kwiff said the move supports its ongoing expansion across the UK and international markets, and that RavenTrack will provide infrastructure to manage affiliate data and optimise ROI for the channel.
The post Kwiff appoints RavenTrack as primary affiliate tracking provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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