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Popular Lotto365 product enhances customer experience through additional draws and extra languages
Popular Lotto365 product enhances customer experience through additional draws and extra languages
Success of 49’s powered live lottery product brings about increase to 460 draws per day
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has significantly enhanced Lotto365, the online lottery product it created in partnership with bet365, by increasing the number of live draws and adding extra language options.
The early success and widespread popularity of Lotto365, produced by SIS-owned 49’s and launched in partnership with the sports betting operator late last year, has resulted in an increase in the numbers of daily live draws from 276 to 460.
This means that Lotto365 is now running a live draw every three minutes on bet365 .com, instead of the previous five minutes, for 23 hours a day.
Lotto365 has also added to its international appeal by launching in three extra languages: Chinese, Brazilian Portuguese and Latin American Spanish. Further language variants are planned for launch in the future.
Lotto365 is created and streamed from SIS’ broadcast studios in Milton Keynes and can be viewed as it happens via live streaming on bet365 .com. The ‘pick five from 36’ format provides players with the chance to win up to £100,000 from just a £1 stake when all five numbers are correctly drawn, whilst there are also many smaller prizes up for grabs, even if only one matching ball is revealed.
In addition, the live product offers customers the ability to bet on markets such as the colours of balls drawn, which are yellow, white, and green in-line with bet365’s existing branding, as well as odd/even numbers.
All results also feature on the 49s.co.uk website, allowing bettors to view recent draws, discover the hot and cold balls, and search for statistics relating to individual ball numbers since the product first launched on 30 Dec 2022.
The new enhancements further demonstrate bet365’s continued investment in its lottery products. The operator also recently became the first brand to stream the market-leading 49’s fixed-odds live numbers product online.
Jessica Mills, Head of Product Proposition at SIS, said: “It’s been such a positive and fun experience working as one with bet365 to evolve Lotto365. We had every confidence that the product would attract a wide and diverse audience and the speed at which this has been achieved is very gratifying.
“We have enjoyed instant success and look forward to further additions to what is proving to be a very engaging live draw product.”
A bet365 spokesperson said: “Lotto is a key product for many bettors within the bet365 group, and we’ve been delighted with the performance of Lotto365 since launch.
“Our partnership with SIS is going from strength to strength, and with more draws per day we hope to deliver even more excitement and more chances to win!”
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Latest News
PokerStars Big Game on Tour returns May 17 with Koon, Deeb and Berkey
Season 3 runs weekly on PokerStars’ YouTube channel through June 14 and includes a $50,000 staked ‘Loose Cannon’ amateur spot.
PokerStars will launch a new run of PokerStars Big Game on Tour episodes on May 17, with Jason Koon, Shaun Deeb and Matt Berkey set to headline the line-up. The series will air on the PokerStars YouTube channel, with weekly episodes through June 14.
The cast for the new instalment also includes MMA fighter Sean O’Malley and high-stakes cash game player Randy ‘3Coin’ Sadler, according to the company. The episodes follow the Big Game format, featuring No Limit Hold’em cash game play.
PokerStars said the season’s ‘Loose Cannon’ will be Canadian operations manager Andy Taylor, who will be staked $50,000 and will keep any profit made at the table. The company described Taylor as running a property maintenance company and, with his wife, a non-for-profit organisation focused on supporting young athletes in Toronto.
A teaser for the new episodes aired during the livestream of the €100,000 High Rollers Invitational at PokerStars European Poker Tour (EPT) Monte Carlo, which featured Koon. PokerStars noted Koon “took home €1,000,000” from the event.
Release schedule: May 17 (Episode 1), May 24 (Episode 2), May 31 (Episode 3), June 7 (Episode 4), and June 14 (Episode 5).
The post PokerStars Big Game on Tour returns May 17 with Koon, Deeb and Berkey appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Jason Koon, Shaun Deeb, and Matt Berkey Headline New Instalment of PokerStars Big Game on Tour
Poker’s most thrilling televised cash game, PokerStars Big Game on Tour, will return on May 17 with a brand-new set of episodes featuring a stellar line-up headlined by PokerStars Ambassador and number three in the all-time poker money list Jason Koon, reigning two-time World Series of Poker Player of the Year Shaun Deeb, and American high-stakes poker pro and coach Matt Berkey.
MMA Fighter and poker enthusiast Sean O’Malley, and well-known high stakes cash game player and businessman Randy ‘3Coin’ Sadler complete the line-up, who will take to the felt against the ‘Loose Cannon’ to win big.
As always, each episode will showcase high stakes No Limit Hold’em cash game action in the beloved Big Game format, where one amateur player or ‘Loose Cannon’ is staked $50,000 and gets to keep any profit they make at the table.
Canadian Operations Manager Andy Taylor will shake up the felt as the ‘Loose Cannon’ hoping to beat the pros. Andy runs a property maintenance company as his main job and, alongside his wife, runs a non-for-profit organisation aimed at improving the skillset and mindset of young athletes across Toronto.
The teaser for the new Big Game episodes was aired during the live stream of the €100,000 High Rollers Invitational at PokerStars European Poker Tour (EPT) Monte Carlo, featuring Big Game player Jason Koon. Koon took home €1,000,000 after topping a field of some of the best in the world.
The first Big Game episode will air on PokerStars YouTube channel on May 17, with new episodes airing weekly and culminating on June 14.
- Sunday, May 17 – BGOT Season 3 Episode 1
- Sunday, May 24 – BGOT Season 3 Episode 2
- Sunday, May 31 – BGOT Season 3 Episode 3
- Sunday, June 7 – BGOT Season 3 Episode 4
- Sunday, June 14 – BGOT Season 3 Episode 5
The post Jason Koon, Shaun Deeb, and Matt Berkey Headline New Instalment of PokerStars Big Game on Tour appeared first on Americas iGaming & Sports Betting News.
Apple
IBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil
The Brazilian Institute for Responsible Gaming (IBJR) considers Apple’s decision to allow the distribution of regulated sports betting and online gaming applications on its Brazilian App Store a key milestone for the consolidation of a transparent and integrity-driven sector.
This measure strengthens regulation by making it easier for users to clearly identify operators that are duly authorized to operate in compliance with national rules.
Following Google’s decision, made less than a year ago, to authorize the distribution of sports betting apps on the Play Store in Brazil, this initiative acts as a powerful cybersecurity filter and helps protect consumers from the risks of the illegal market.
Since only operators licensed by the SPA are allowed to offer services to iOS users, the process of channeling traffic into the regulated environment is further strengthened.
However, for the measure to be fully effective, continuous enforcement is required, as several illegal apps can still be found on major platforms.

Data from Instituto Locomotiva, in partnership with LCA Consultoria, indicate that the illegal environment—much of it controlled by organized crime—moves around R$40 billion per year in Brazil and generates an estimated annual loss of R$10.8 billion in tax revenue.
In this context, actions that help distinguish legal operators from unauthorized ones are essential.
The presence of applications on both the Play Store and Apple Store reinforces the commitment to Responsible Gaming, as they integrate functionalities required by legislation and audited by the platforms.
These include strict age verification to prevent access by minors under 18, clear risk warnings related to gambling, and self-exclusion tools.
The post IBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil appeared first on Americas iGaming & Sports Betting News.
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