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Popular Lotto365 product enhances customer experience through additional draws and extra languages

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Popular Lotto365 product enhances customer experience through additional draws and extra languages

Success of 49’s powered live lottery product brings about increase to 460 draws per day

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has significantly enhanced Lotto365, the online lottery product it created in partnership with bet365, by increasing the number of live draws and adding extra language options.

The early success and widespread popularity of Lotto365, produced by SIS-owned 49’s and launched in partnership with the sports betting operator late last year, has resulted in an increase in the numbers of daily live draws from 276 to 460.

This means that Lotto365 is now running a live draw every three minutes on bet365 .com, instead of the previous five minutes, for 23 hours a day.

Lotto365 has also added to its international appeal by launching in three extra languages: Chinese, Brazilian Portuguese and Latin American Spanish. Further language variants are planned for launch in the future.

Lotto365 is created and streamed from SIS’ broadcast studios in Milton Keynes and can be viewed as it happens via live streaming on bet365 .com. The ‘pick five from 36’ format provides players with the chance to win up to £100,000 from just a £1 stake when all five numbers are correctly drawn, whilst there are also many smaller prizes up for grabs, even if only one matching ball is revealed.

In addition, the live product offers customers the ability to bet on markets such as the colours of balls drawn, which are yellow, white, and green in-line with bet365’s existing branding, as well as odd/even numbers.

All results also feature on the 49s.co.uk website, allowing bettors to view recent draws, discover the hot and cold balls, and search for statistics relating to individual ball numbers since the product first launched on 30 Dec 2022.

The new enhancements further demonstrate bet365’s continued investment in its lottery products. The operator also recently became the first brand to stream the market-leading 49’s fixed-odds live numbers product online.

Jessica Mills, Head of Product Proposition at SIS, said: “It’s been such a positive and fun experience working as one with bet365 to evolve Lotto365. We had every confidence that the product would attract a wide and diverse audience and the speed at which this has been achieved is very gratifying.

“We have enjoyed instant success and look forward to further additions to what is proving to be a very engaging live draw product.”

A bet365 spokesperson said: “Lotto is a key product for many bettors within the bet365 group, and we’ve been delighted with the performance of Lotto365 since launch.

“Our partnership with SIS is going from strength to strength, and with more draws per day we hope to deliver even more excitement and more chances to win!”

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Booming Games signs content deal with World Sports Betting in South Africa

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WSB adds Booming titles including Tasty Bonanza, Cash Pig and the Buffalo series to its casino lobby.

Booming Games has signed a partnership with World Sports Betting (WSB) to roll out a selection of its casino titles on WSB’s platform in South Africa.

Under the agreement, WSB players will gain access to Booming Games content including Tasty Bonanza, Cash Pig and the Buffalo series. Booming Games positioned the deal as part of its wider expansion strategy across Africa.

Ryno Du Plessis, Group Chief Operating Officer at World Sports Betting, said: “We believe that Booming’s portfolio will offer something new and unique to our clients. Titles like Tasty Bonanza, Cash Pig and the popular Buffalo series are sure to be very popular with our player base.”

Solomon Godwin, Head of Africa at Booming Games, added: “We are thrilled to partner with World Sports Betting, a company with an outstanding reputation for delivering premium entertainment to players across the South African market. This collaboration represents an exciting step forward in expanding Booming Games’ reach and ensuring our titles are accessible to even more players in South Africa. We look forward to building a successful long-term relationship and delivering high-quality entertainment to their customers.”

The post Booming Games signs content deal with World Sports Betting in South Africa appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Exclusive Relax Gaming slot lands at Zingo Bingo

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Zingo Bingo has exclusively launched Midnight Marauder ClusterBreaker, the latest action-packed slot from leading supplier Relax Gaming.

The neon-fuelled heist adventure is now available to Zingo Bingo players who will embark on a precision operation to plot the ultimate raid to try and crack the vault to unlock those wins.

Set across a 4×4 cluster-pay grid, Midnight Marauder ClusterBreaker combines fast-paced gameplay with expanding cluster mechanics and escalating rewards inspired by high-stakes vault robberies and underground crime capers.

The excitement builds throughout gameplay thanks to the slot’s Progressive Generation Multiplier feature. With every consecutive generation of winning clusters, the multiplier doubles, creating the potential for massive payouts as cascades continue across the reels.

Players can also trigger Smash ‘N’ Grab Free Spins, with opportunities to increase spins and multipliers throughout the bonus feature, adding even more excitement and win potential during gameplay.

New online UK bingo brand Zingo Bingo offers a variety of online bingo rooms as well as access to thousands of slot titles and this latest launch further strengthens its growing collection of popular Relax Gaming releases including Money Train 4, Temple Tumble Megaways and Iron Bank 2.

Zingo Bingo Head of Brand Jack Watson said: “At Zingo Bingo, we’re committed to providing the highest standard of online experience for players with a growing portfolio of more than 8,000 games, including new releases and exclusive launches. We’re delighted to be bringing Midnight Marauder ClusterBreaker to our players as an exclusive launch and it’s exactly the kind of fresh, entertaining release our players love to see.

“Relax Gaming has done a fantastic job combining innovative mechanics with fast-paced gameplay and exciting bonus features, while the ClusterBreaker mechanic adds something genuinely different to the experience. We’re delighted to be bringing the game to Zingo Bingo players.”

The post Exclusive Relax Gaming slot lands at Zingo Bingo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alex Scott Chief Product Officer at Tequity

Tequity appoints Alex Scott as Chief Product Officer

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Former Microgaming poker MD and ex-WPT Global president joins as supplier pushes regulated-market expansion and new verticals.

Tequity has appointed Alex Scott as Chief Product Officer, adding a long-time iGaming executive to lead product vision and oversee the product lifecycle from conception to market launch.

Scott has more than 20 years of experience in the sector. He previously served as Managing Director of Poker at Microgaming and later led WPT Global as President.

The hire comes as Tequity expands its product structure, including the recent launch of Tequity Exclusives, a vertical for custom-built games that sits alongside its RGS, Originals and Publishing divisions. The company also said it has completed BMM Testlabs certification for its RNG and the first batch of Tequity Originals titles as it targets regulated markets.

Alex Scott, Chief Product Officer at Tequity, said: “Tequity is pushing the boundaries of what is possible in iGaming by harnessing the power of technology to streamline and elevate game development.

“It is an incredibly exciting time to join the team. I look forward to leading the product vision across our expanding divisions to deliver next-generation casino content to operators worldwide.”

Krzysztof Opałka, CEO at Tequity, said: “We are thrilled to welcome Alex to the team as we continue to move the business forward at pace. His two decades of industry leadership and pioneering, hands-on experience with AI-driven casino games make him the perfect fit to lead our product strategy.

“With our rapid recent progress across all of our divisions, his expertise will be invaluable in maximising the impact of our portfolio.” Scott will attend iGB Live in London next month as part of Tequity’s team.

The post Tequity appoints Alex Scott as Chief Product Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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