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Popular Lotto365 product enhances customer experience through additional draws and extra languages
Popular Lotto365 product enhances customer experience through additional draws and extra languages
Success of 49’s powered live lottery product brings about increase to 460 draws per day
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has significantly enhanced Lotto365, the online lottery product it created in partnership with bet365, by increasing the number of live draws and adding extra language options.
The early success and widespread popularity of Lotto365, produced by SIS-owned 49’s and launched in partnership with the sports betting operator late last year, has resulted in an increase in the numbers of daily live draws from 276 to 460.
This means that Lotto365 is now running a live draw every three minutes on bet365 .com, instead of the previous five minutes, for 23 hours a day.
Lotto365 has also added to its international appeal by launching in three extra languages: Chinese, Brazilian Portuguese and Latin American Spanish. Further language variants are planned for launch in the future.
Lotto365 is created and streamed from SIS’ broadcast studios in Milton Keynes and can be viewed as it happens via live streaming on bet365 .com. The ‘pick five from 36’ format provides players with the chance to win up to £100,000 from just a £1 stake when all five numbers are correctly drawn, whilst there are also many smaller prizes up for grabs, even if only one matching ball is revealed.
In addition, the live product offers customers the ability to bet on markets such as the colours of balls drawn, which are yellow, white, and green in-line with bet365’s existing branding, as well as odd/even numbers.
All results also feature on the 49s.co.uk website, allowing bettors to view recent draws, discover the hot and cold balls, and search for statistics relating to individual ball numbers since the product first launched on 30 Dec 2022.
The new enhancements further demonstrate bet365’s continued investment in its lottery products. The operator also recently became the first brand to stream the market-leading 49’s fixed-odds live numbers product online.
Jessica Mills, Head of Product Proposition at SIS, said: “It’s been such a positive and fun experience working as one with bet365 to evolve Lotto365. We had every confidence that the product would attract a wide and diverse audience and the speed at which this has been achieved is very gratifying.
“We have enjoyed instant success and look forward to further additions to what is proving to be a very engaging live draw product.”
A bet365 spokesperson said: “Lotto is a key product for many bettors within the bet365 group, and we’ve been delighted with the performance of Lotto365 since launch.
“Our partnership with SIS is going from strength to strength, and with more draws per day we hope to deliver even more excitement and more chances to win!”
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Online festival spans 461 tournaments and includes three Main Events on May 24 plus a $500,000 GTD Sunday Storm PKO final on May 10.
PokerStars will run an online Anniversary Series with more than $50m in guarantees from May 10 to June 3, 2026, the operator said on April 27. The schedule includes 461 tournaments and is positioned to mark PokerStars’ 25th anniversary, alongside the 15-year milestone for Sunday Storm.
The festival’s buy-ins range from $5.50 to $15,000, with qualifiers starting at $0.55, according to the company. PokerStars said it will also distribute more than $650,000 in Anniversary Series Lucky Dip tickets during the series.
PokerStars is headlining the series with three Main Events on May 24:
- a $109 tournament with a $1.5m guarantee,
- a $1,050 Main Event with a $2.5m guarantee,
- and a $5,200 Main Event with a $2m guarantee.
Weekly Sunday events include Sunday Million, Sunday High Rollers, and Mystery Bounty specials, with Second Chance Main Events (PKO) scheduled for May 31.
The operator is also running a Sunday Storm 15th anniversary Progressive Knockout tournament with a $500,000 guarantee for an $11 buy-in. Phase 1 events are underway, with Phase 2 set for May 10.
“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”
More relevant data as follows:
- PokerStars: https://www.pokerstars.com/ Official operator site for tournament schedule and eligibility by market.
- PokerStars Blog: https://www.pokerstars.com/poker/news/ Company’s news hub where the full Anniversary Series details and formats are typically published.
- PokerStars Power Path: https://www.pokerstars.com/poker/promotions/power-path/ Source for information on the $0.50+ qualification routes referenced in the announcement.
The post PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The supplier is nominated for Game Aggregator of the Year and Employer of the Year ahead of SBC Summit Malta on April 29.
Alea has been named a finalist in two categories at the upcoming SBC Awards Europe: Game Aggregator of the Year and Employer of the Year. The company announced the nominations on April 28 from Barcelona.
Founder Alexandre Tomic said the double shortlisting reflects a link between product delivery and company culture. “If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”
“We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.” Tomic added.
The news comes ahead of SBC Summit Malta, where Alea said Tomic and COO Ramon Glieneke will take part in conference sessions on April 29. Tomic is scheduled to appear on “Casino vs Sports: Can Gamification Truly Cross Over?” while Glieneke is due to join “The COO Horizon: Challenges and Opportunities in 2026/27.”
Alea said its wider team will be onsite throughout the summit at Booth D22.
More relevand data as follows:
- SBC Awards: https://sbcevents.com/sbc-awards/ Primary source for the awards programme, categories and shortlisted companies.
- SBC Summit Malta: https://sbcevents.com/sbc-summit-malta/ Event page for agenda context and verification of sessions and timing.
- Alea: https://alea.com/ Company website for background on the supplier and its product offering.
The post Alea shortlisted for two SBC Awards Europe categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bumper $6m guaranteed Main Events headline month-long online festival; as PokerStars turns 25 and Sunday Storm reaches 15 year milestone
PokerStars is marking 25 years at the heart of the game with an Anniversary Series guaranteeing over $50 million. Running from May 10 to June 3, the series celebrates a quarter century of leading the online poker revolution and kicks off with Phase 2 of the Sunday Storm as part of its 15th anniversary.
The Anniversary Series has been built with buy-in levels aimed at all players, with qualifiers starting at $0.55 and buy-ins moving all the way up to a high-rolling $15,000. A 461-tournament schedule will provide the big fields, big moments, and big prizepools that have defined PokerStars.
Players will also get the chance to take their share of over $650,000 of Anniversary Series Lucky Dip tickets that are going to be given away. In addition, Anniversary Series leaderboards will run from May 10 to June 3, featuring $100,000 in cash prizes across weekly Low, Medium, and High tiers, alongside the overall Player of the Series Leaderboard.
$50M SERIES, BUILT FOR EVERY PLAYER
The Anniversary Series delivers a full spectrum of buy-ins, from $5.50 to $15,000, as well as must-play flagship events that are expected to attract big fields:
- Three-tiered Main Events on May 24:
- $109 Main Event: $1.5M GTD
- $1,050 Main Event: $2.5M GTD
- $5,200 Main Event: $2M GTD
- Weekly Sunday highlights, including:
- Sunday Million
- Sunday High Rollers
- Mystery Bounty specials
- Second Chance Main Events (PKO) on May 31, giving players another shot at major prizes
The full tournament schedule, which includes various formats and structures, can be seen at: pokerstars.ro/poker/learn/news/anniversary-series/
CELEBRATING 25 YEARS OF POKERSTARS
The Anniversary Series is more than a tournament festival, it’s a celebration of PokerStars’ legacy as a global leader in poker. Over the past 25 years, PokerStars has dealt more hands, hosted more tournaments, and created more life-changing moments than any other poker site.
“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”
SUNDAY STORM ANNIVERSARY
PokerStars is also celebrating the 15th anniversary of the Sunday Storm with a Progressive Knockout tournament with a $500,000 guarantee for just a $11 buy-in. Phase 1’s are underway with Phase 2, the final stage, taking place on May 10.
QUALIFY FOR LESS THAN A DOLLAR
True to PokerStars’ commitment to accessibility, players can qualify for the biggest events from as little as $0.50 via Power Path and $0.55 via satellites.
In addition, PokerStars will also introduce a revamped Power Path Pass on April 27, including a new $530 Bronze Pass offering 25% added value throughout the summer. The upgraded edition will be redeemable as an online ticket bundle for the Anniversary Series events, giving players the opportunity to unlock $530 worth of Anniversary Series tickets, plus 25% extra. More Bronze Passes with 25% added value will be redeemable soon.
For more details head to the PokerStars website, or visit the PokerStars blog.
The post POKERSTARS CELEBRATES 25 YEARS WITH OVER $50M GUARANTEED ANNIVERSARY SERIES appeared first on Americas iGaming & Sports Betting News.
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