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Blueprint Gaming partners with Galaxy Gaming to launch table games range with Side Bets
Blueprint Gaming has tied up a licensing agreement with Galaxy Gaming to launch a range of table games incorporating the US supplier’s trademarked Side Bets, enhancing their engagement potential and offering fresh nuance in gameplay.
Adding Galaxy’s successful Side Bets to the build of its table games, Blueprint expects the new, proven, supplementary features to breathe new life into the genre of popular, classic casino titles.
Rolling out in Q2 2023, the Galaxy Side Bets will be introduced as part of the new partnership, including 21+3®, which merges two of the world’s most popular casino card games, Three-card Poker and Blackjack, adding extra volatility and excitement to already hugely successful games.
The new licensed features will be available across Blueprint’s table game portfolio in all jurisdictions, with the first game being Blackjack Player’s Choice. Six Side Bets will be available at launch.
The partnership agreement is set to leverage Blueprint’s heritage and expertise in creating engaging casino content alongside Galaxy Gaming’s insight and market-leading track record in table games.
Blueprint’s global growth trajectory is also boosted by the agreement and launch, which offers further opportunities to work on adapting new content and game variants to support operators as it expands into new territories.
Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “Our games have been trusted performers for many years but we’re always looking at ways to evolve what we offer, bringing new elements into gameplay to improve the experience for our operator partners and players.
“Galaxy Gaming’s Side Bets are the perfect tool to encourage revenue growth and player engagement, offering them additional ways to enjoy their favourite games.”
Jason McCulloch, Director of iGaming at Galaxy Gaming, added: “We are delighted to have our world-famous content including 21+3®, Perfect Pairs ®, Lucky Ladies®, Lucky Lucky ®, Buster Blackjack®, and Suit’em Up™ as part of Blueprint’s acclaimed portfolio of games.
“These games represent some of the most popular side bet titles in the world and we look forward to seeing them thrill players across the globe.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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