Latest News
Vivo Gaming celebrates successful launch of its new Promotional Tournament Tool
Leading live casino provider Vivo Gaming is heralding the success of its newly launched Promotional Tournament Tool, designed to boost retention and deliver an unforgettable player experience like no other.
The ground-breaking tool, unveiled to operators at the start of the year and first launched with LatSoft, offers brands a unique opportunity to develop and host their own in-game tournaments across a multitude of sites at once, dramatically increasing player engagement and retention.
Early statistics from operators utilising the tool have shown that they have seen an impressive 65% increase in daily active players and an 82% increase in the number of daily number of rounds played.
In addition to offering countless winning opportunities, the Promotional Tournament Tool displays boosters and informs participants when they are close to reaching the top spot of in-game leaderboards, keeping them on the edge of their seats at all times. This innovative tool also allows for unlimited players and real-time communication.
The tool is currently integrated with Vivo Gaming’s premium roulette title and is also set to be added to blackjack and baccarat in the coming months.
Neil Howells, CCO at Vivo Gaming said: “We are thrilled with how our Promotional Tournament Tool has performed so far and the feedback from our operator partners has been phenomenal. What’s more, we are absolutely delighted to have diversified our award-winning offering with such an innovative and engaging product as this.”
Damian Ramirez, Director of Marketing at LatSoft, added: “Implementing Vivo Gaming’s Tournament Tool has really helped us increase player retention across our brands, serving as a major step forward for our own ambitions. We urge any operators that are looking to better manage their performance to consider utilising this tool themselves.”
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Atlaslive Heads to SBC Summit Rio 2026 to Connect with the LATAM Market
Atlaslive, a leading provider of scalable iGaming platform infrastructure, will participate in SBC Summit Rio 2026, taking place March 4–5, 2026, at Riocentro in Rio de Janeiro, Brazil. The summit is set to welcome thousands of professionals from the iGaming and sports betting sectors.
In Rio, Atlaslive representatives will meet with operator teams, partners, and other stakeholders involved in shaping the regional market.
Attendees can engage with the team to explore the Atlaslive platform ecosystem, covering Sportsbook, Casino, Risk Management, CRM, and Payments. The discussions will highlight how these elements operate as a unified infrastructure in daily business environments, alongside practical considerations such as handling traffic surges, meeting regulatory requirements, and optimizing player lifecycle processes.
“SBC Summit Rio brings together teams who are actively building and scaling in the region. For us, it’s an opportunity to exchange practical insights and discuss how infrastructure decisions impact performance in fast-moving markets.”
—Bruno Almeida, Head of Sales LATAM, Atlaslive
The team also invites participants to stop by the Business Lounge to connect, recharge between sessions, and continue conversations that define this year’s summit agenda.
Atlaslive is an iGaming platform provider delivering a dynamic platform for live operations and regulated growth. The all-in-one solution is available via White Label, Turnkey, and Sportsbook API Integration, giving operators full control over their operations, markets, and growth strategy.
About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, and Payment Systems. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
CreedRoomz
From Rio to Cape Town: Creedroomz Brings the “Golden City” to Two Major Global Summits
Creedroomz is expanding its “Golden City” global tour, announcing its participation in two of the year’s most significant industry events: SBC Summit Rio and SiGMA Africa 2026. Following a landmark showing at ICE Barcelona, the live casino provider is set to showcase its powerhouse lineup of six brand-new game shows to the Latin American and African markets.
Creedroomz will be physically present at both summits, offering operators a firsthand look at localized gaming solutions:
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SBC Summit Rio: 3–5 March 2026 | Stand A210 | Riocentro, Rio de Janeiro
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SiGMA Africa: 3–5 March 2026 | Stand 061 | Cape Town, South Africa
The crown jewel of the showcase is the official release of Road to Eldorado. This isn’t just a game, it’s an epic journey. Players are transported to a legendary city of gold, where high-definition visuals and immersive storytelling meet massive win potential.
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Epic Multipliers: Players navigate a visually stunning jungle to uncover hidden treasures with multipliers that skyrocket as they approach the golden city.
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Four Legendary Bonus Rounds: The game features unique interactive rounds—Eldorado, Marble Race, Dice Fight, and Boom Blast—designed to bridge the gap between casual wheel-game players and slot enthusiasts.
Alongside its flagship, Creedroomz is pulling back the curtain on five additional high-velocity titles:
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The Choice: A sleek “battle of destiny” where players rely on pure intuition to predict Red or Blue draws.
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Avi Crash: A live-dealer take on the popular crash gaming genre, featuring real-time commentary and high-speed action.
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Lucky Colors: A vibrant, fast-paced spectacle centered on instant results and color selection.
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Bac Dice: A fusion of baccarat and dice mechanics featuring “Aurum” multipliers.
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Crypto Market: A rapid-fire trading simulation that lets players predict market movements in real time.
The Eldorado Raffle at SBC Summit Rio
Visitors to the Creedroomz stands will have the exclusive chance to enter the Eldorado Raffle. Premium tech prizes include the brand-new iPhone 17 Pro and 5 Apple AirTags.
Why Visit Creedroomz?
“Brazil and Africa are core focuses for us, and there is no better stage than SBC Rio and SiGMA Africa to debut our most ambitious project yet,” says Hayk Tovmasyan, Head of Live Casino at Creedroomz.
“Our team will be on hand at both events to demonstrate how our localized solutions—including native-speaking dealers for the Brazilian market—can elevate brand performance and player retention. Join us at SBC Summit Rio (Stand A210) or SiGMA Africa (Stand 061) to experience the future of live gaming!”
The post From Rio to Cape Town: Creedroomz Brings the “Golden City” to Two Major Global Summits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Foster CEO at AvatarUX
Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live
Relax Gaming, the aggregator and provider of unique iGaming content, has enhanced its collaboration with AvatarUX, launching the entire slot portfolio of the studio on the Powered By Relax (P2P) platform.
The recent agreement expands on the companies’ ongoing partnership, which initially began with AvatarUX entering Relax Gaming’s Silver Bullet program in 2023.
The P2P integration increases the accessibility of AvatarUX content throughout Relax Gaming’s aggregation network. AvatarUX will keep distributing its Silver Bullet titles via Relax, guaranteeing ongoing access to its existing content while expanding distribution of its larger collection.
Renowned for its mechanics centered around features and visually unique games, AvatarUX has established a solid reputation for providing transparent player experiences and impactful gameplay aimed at enhancing engagement and promoting sustained retention. Featuring mechanic-driven hits like LooneyPop
and the iconic PopWins
series, the studio merges creativity with reliability, guaranteeing smooth functionality on various devices, constant localization efforts, and ongoing growth of its game collection.
Alongside the entire range of popular PopWins
titles, Relax partners receive access to a comprehensive and varied portfolio of 90 games. Notable releases feature Hold&Win successes 3 Power Genies and Fruitillionaire, cluster-pops Spinfection, along with highly localized games like Carioca Vibes, providing options for every market and player type.
The collaboration enriches Relax Gaming’s Powered By Relax initiative by incorporating an additional innovative studio, providing operators with a wider selection of high-quality slot content while bolstering the aggregator’s role as a vital distribution ally for progressive developers.
Andrew Foster, CEO at AvatarUX, said: “We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform.
“This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for.”
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform.
“The studio’s focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets.”
The post Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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