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Vivo Gaming celebrates successful launch of its new Promotional Tournament Tool

Published

3 years ago

March 17, 2023

Reading Time: < 1 minute

Leading live casino provider Vivo Gaming is heralding the success of its newly launched Promotional Tournament Tool, designed to boost retention and deliver an unforgettable player experience like no other.

The ground-breaking tool, unveiled to operators at the start of the year and first launched with LatSoft, offers brands a unique opportunity to develop and host their own in-game tournaments across a multitude of sites at once, dramatically increasing player engagement and retention.

Early statistics from operators utilising the tool have shown that they have seen an impressive 65% increase in daily active players and an 82% increase in the number of daily number of rounds played.

In addition to offering countless winning opportunities, the Promotional Tournament Tool displays boosters and informs participants when they are close to reaching the top spot of in-game leaderboards, keeping them on the edge of their seats at all times. This innovative tool also allows for unlimited players and real-time communication.

The tool is currently integrated with Vivo Gaming’s premium roulette title and is also set to be added to blackjack and baccarat in the coming months.

Neil Howells, CCO at Vivo Gaming said: “We are thrilled with how our Promotional Tournament Tool has performed so far and the feedback from our operator partners has been phenomenal. What’s more, we are absolutely delighted to have diversified our award-winning offering with such an innovative and engaging product as this.”

Damian Ramirez, Director of Marketing at LatSoft, added: “Implementing Vivo Gaming’s Tournament Tool has really helped us increase player retention across our brands, serving as a major step forward for our own ambitions. We urge any operators that are looking to better manage their performance to consider utilising this tool themselves.”

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Pascal Gaming signs Ronaldinho for football-themed crash and slot titles

Published

1 hour ago

May 26, 2026

Wladimir P.

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First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.

Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.

The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.

The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.

“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.

Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.

The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250

Published

1 hour ago

May 26, 2026

Wladimir P.

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The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.

Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.

The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.

According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.

“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”

“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”

The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars Open Namur returns May 27 with €1m guaranteed Main Event

Published

1 hour ago

May 26, 2026

Wladimir P.

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Belgium stop at Circus Casino Resort Namur runs May 27–June 7 and adds PokerStars Live League points toward a €157,500 credit pool.

PokerStars will bring PokerStars Open Namur back to Circus Casino Resort Namur from May 27 to June 7, with the festival returning one day after the operator’s May 26 announcement.

The stop follows a 2025 edition PokerStars said was record-breaking for Belgium, including 1,571 entries in the Main Event and what it called the largest live tournament prize pool in Belgian poker history.

This year’s schedule is headlined by the €1,100 PokerStars Open Main Event, which carries a €1,000,000 guaranteed prize pool. Other listed highlights include the €400 PokerStars Open Cup (May 27-31), €3,300 Super High Roller (June 1-2), €2,200 High Roller (June 5-6), and €800 Mystery Bounty (June 6-7).

“Last year’s turnout reinforced Namur’s place as one of the most exciting live poker stops in Europe,” said Cedric Billot, Associate Director of Live Events Operations at PokerStars. “What makes the event special isn’t just the size of the fields, it’s the atmosphere around the entire festival.”

PokerStars also positioned Namur as a scoring stop in the PokerStars Live League, which awards points across High, Medium and Low leaderboard tiers. PokerStars said players are competing for a share of €157,500 in PokerStars LIVE event credit, with the top 30 players in each tier qualifying for a €100,000 freeroll at the first European Poker Tour festival of 2027.

The post PokerStars Open Namur returns May 27 with €1m guaranteed Main Event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.