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Gaming Realms extends exclusive deal with Inspired Entertainment
Gaming Realms, a leading provider of mobile-focused gaming content, has extended a successful licensing partnership with Inspired Entertainment, Inc. a global leader of retail, virtual sports, iGaming and leisure products.
The new deal will enable Gaming Realms to develop a third Slingo title and is an extension of an existing partnership that has produced hit games such as Slingo Centurion and Slingo Reel King, which have both become player favourites since launch.
As a result of the success of these titles, the licensing agreement has been extended by three more years and will see Gaming Realms develop a Slingo variant of Inspired’s Gold Cash Freespins™, a title that is among the highest-performing slots in numerous global markets.
The deal forms part of Gaming Realms’ business strategy to develop partnerships and license IPs from market-leading brands to deliver unique content that is complementary to both parties, while extending the player experience.
Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Our partnership with Inspired has been hugely successful, with Slingo Centurion and Slingo Reel King being leading performers in both Europe and North America.
“We are very excited to further extend our collaboration with Inspired to bring another new title to the market, utilising the popularity of Inspired’s content in both the online and retail sectors and boosting the player experience with our Slingo format.”
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We are thrilled to strengthen our successful collaboration with Gaming Realms, both by extending our partnership and by licensing Inspired’s number-one hit slot, Gold Cash Freespins. We look forward to seeing the concept that the Gaming Realms team will put forward.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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