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Symplify strikes partnership with Sweden’s Miljonlotteriet
Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has welcomed one of Sweden’s largest and oldest gaming operators Miljonlotteriet as its latest partner.
Miljonlotteriet excels at providing players with a diverse range of entertainment products which include scratch tickets, play bingo, and scratch lotteries online. Working with Symplify will help the operator enhance its ability to engage with its core audience with a particular focus on Email, SMS and App push.
Symplify’s Campaign and Journey builder modules are included in the agreement and will be used to create highly personalised and AI-optimised experiences. This expertise in optimising marketing strategies will help nurture customer satisfaction and higher lifetime value.
Miljonlotteriet’s success has been underpinned by creating safe gaming environments and Symplify’s AI-driven Responsible Gaming module will add another level to this commitment. The module has been designed to efficiently analyse players and allow operators to be proactive before any problem behaviour unfolds.
Symplify’s CEO Robert Kimber said: “Our CRM and AI cloud ecosystem gives partners the opportunity to grow their businesses by engaging with players on a deeper level. As a fellow Swedish business we are thrilled to work alongside Miljonlotteriet as they go from strength-to-strength.”
Ola Angervall, Miljonlotteriet CIO, followed: “We are pleased to partner with Symplify to better engage with our players and promote our entertainment products. As one of Sweden’s largest and oldest gaming operators, we are always looking for ways to improve our player experience, and Symplify’s innovative platform will allow us to do just that.”
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Amusnet
Week 48/2025 slot games releases
Reading Time: 6 minutes
Here are this weeks latest slots releases compiled by European Gaming
Amusnet continues to push the boundaries of slot design, bringing bold, innovative experiences to players worldwide. Featuring 5 reels and 4 rows, 40 Bulky Fruits Buy Bonus delivers a modern, engaging experience while staying true to the charm of timeless fruit-themed gameplay.

Max Spinwell returns in Unusual Suspects Ultra Link & Win
, the latest instalment in Northern Lights Gaming’s blockbuster slot franchise. This time, players find themselves in a sprawling metropolis where every alleyway hides secrets and each skyscraper looms over a world of crime and justice.

MGA Games has announced the launch of its new video slot Pirates of China for .com markets on November 24. The new release is a 5-reel, 3-row slot with 20 paylines, featuring Mystery symbols, Wilds, and the activation of Free Spins via Scatter symbols.

Play’n GO unveils Banana Rush, a character-first slot where a banana-fixated Gorilla rallies his misfit crew in a lush, bouncy rainforest. Banana Rush is a 5×3 video slot with 10 fixed paylines that pay left to right – simple to understand, quick to follow, and ideal for anyone who prefers action led by theme and characters rather than complexity.

Inspired Entertainment, Inc. is excited to announce the launch of Golden Winner Grand Chance
, the latest addition to our popular Gold Winner
franchise. Now available in the B3/LBO market with an upcoming launch in the Cat C market this December.

Amusnet has released 20 Aztec Coins, a new online slot that brings the ancient Aztec world to live. The game drops players into a vivid temple setting and delivers fast, modern gameplay across 5 reels, 3 lines and 20 paylines.

Thunderkick has given its popular Day of the Dead series a Christmas makeover in Esqueleto Explosivo Feliz Navidead, fusing the spirit of two holidays in a vibrant festive fiesta.

SlotMatrix invites players to step into the shadowed tombs of ancient Egypt with Shadow Summoner Egypt, an atmospheric slot adventure filled with mystical power and great win potential. This striking new release is the second title in the Shadow Summoner series.

Red Papaya’s debut slot combines feature rich gameplay with an adventurous theme, cinematic visuals and big sound. Players are being told to brace themselves for an expedition into uncharted territory in Kong’s Jungle Tower, the debut slot from Red Papaya, which is powered by Microgaming.

Push Gaming is spreading a double-dose of holiday cheer with the launch of 10 Santa’s Reindeers and Santa Hopper, two seasonal slots packed with excitement, charm, and immersive gameplay.

Spit sunflower seed shells and take a walk with us to the rougher and tougher side of Europe with Sneaky Slots’ latest release Gopnik. Once you’re done squatting with the locals, get ready for our last release of 2025, Gods Go Pew Pew. Gopnik plays out across a gritty 4-4-4-4-4 reel setup, where street smarts are the most important thing followed by babushka’s home-made cooking.

Inspired Entertainment is excited to announce the launch of Bone Appetit
and Gold Spinner
across the UK and Malta iGaming markets. Featuring striking visuals and thrilling gameplay, this pair of online and mobile slots has been designed to captivate players

Belatra is welcoming players back to the American wilderness with Big Wild Buffalo 2 – the follow-up to the runaway success Big Wild Buffalo. Set on the vast American prairies, surrounded by stone canyons, and majestic mountains.

Play’n GO introduces Fangs & Fire, a 5×3 video slot that expands up to 5×7 during features, calling forth two legendary protectors of hidden treasures – the fierce Prowler and the mighty Serpent. In this world of lingering spirits, every strike of the golden Gong echoes with power.

Playson has launched an exciting new chapter for its crystal-themed collection of slots with the release of Diamonds Power XXL: Hold and Win. The highly anticipated XXL title introduces an enlarged 3×5 grid, where up to five Power Bonus symbols land during the Bonus Game in a significant boost to the payouts on offer.

Amusnet has released 40 Alebrijes Eternal, a vibrant online slot inspired by the magical spirit creatures of Mexican folklore. The game bursts with colour and energy, offering fast, modern gameplay across 5 reels, 4 rows and 40 fixed paylines.

Gaming Corps has unveiled 3 Pigs of the Caribbean, the latest and most ambitious instalment in its hit Pigs series. Following the runaway success of 3 Pigs of Olympus, the notorious trio return for a high-seas escapade packed with charm, humour, and treasure-filled potential.

Prepare to join a plucky penguin with a penchant for spicy food in Pablo El Diablo – the new Mexican-themed addition to the Elysium Studios slot line-up where devilish respins and a fiery symbol collection feature can lead to red hot rewards of up to 4,070x!

Celebrate the festive season with 64 Presents Hold and Win from Booming Games, a jolly-packed slot filled with golden gifts, thrilling features and big win potential! Land five or more value symbols to trigger the Santa’s Gift Hold & Win feature, where the grid expands and payouts snowball with every spin.

The iconic gang of treasure-hunting misfits are back for their biggest adventure yet in Blueprint Gaming’s The Goonies
Quest for Treasure 2, with a revamped trail offering enriched modifiers and a choice of two bonus games among several enhancements to the player-favourite series.

ELA Games creates an immersive adventure in its latest title, Roman Fortune. Players battle for glory and honour in the heart of ancient Rome, where every spin carries the might of an empire. Roman Fortune takes place in a roaring Colosseum under Caesar’s watchful eye, where fortunes wait for the victors.

This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.

Reflex Gaming is delighted to announce the launch of 3 Lucky Leprechauns, the latest game to make the leap from online success into British pubs, clubs and arcades. The vibrant, trail-based slot, created by 4ThePlayer, continues the strong partnership between the two companies, following the hugely successful retail adaptations of 3 Lucky Witches, 4 Fantastic Fish and 9K Yeti.

The post Week 48/2025 slot games releases appeared first on European Gaming Industry News.
2026 iGaming Trends Report
SOFTSWISS CMO Valentina Bagniya Reveals How to Lead in 2026 Before it Starts
Reading Time: 2 minutes
SOFTSWISS, a leading international technology provider with over 15 years in the iGaming sector, shares a video that addresses a key challenge every business faces in 2026: building a winning strategy. Valentina Bagniya, CMO at SOFTSWISS, has outlined concrete steps to identify the signals and trends, drawing on insights from the 2026 iGaming Trends report.
Valentina emphasises the growing importance of strong and data-driven market research and explains how the 2026 iGaming Trends report helps professionals take a closer look at the key trends shaping the year ahead. CMO answers the main questions defining 2026, including AI role in the tech industry, the most effective marketing channels and the real impact of responsible-gambling communication.
SOFTSWISS approaches research with clarity and precision, aiming to give businesses a foundation they can confidently rely on when shaping their own strategies. That’s why each trend in the report is supported by clear adaptation paths and practical, actionable steps that show how companies can respond to market changes in real operations, not just observe them from the sidelines.
“Trends themselves don’t change industries – people do. A trend only becomes valuable when you can translate it into real decisions, actions, and measurable results. The sooner you see trends as tools for foresight rather than reaction, the closer you are to leading the market instead of chasing it,” says Valentina Bagniya, CMO at SOFTSWISS.
Video: https://youtu.be/2–F2iNqDWY?si=fqn0c9kNIxc4nI9_
The 2026 iGaming Trends report is the fourth edition of SOFTSWISS’ annual flagship ebook. Its third release earned strong industry recognition, with over 13,000 downloads and features across more than 100 pages. The 2026 edition continues to meet a clear market demand – less speculation and more actionable, data-backed substance.
The 2026 iGaming Trends report is based on in-depth interviews with more than 350 iGaming professionals, two waves of quantitative market research conducted by Kantar, and extensive market analysis covering over 120,000 media headlines. Presented at SiGMA Central Europe and discussed during the 2026 iGaming Trends Marathon, the report has already attracted strong industry attention.
Being named Marketer of the Year at the EGR Marketing & Innovation Awards and leading the Marketing Team of the Year, with several Best Marketing Campaign wins, Valentina stated that the report focuses on what is real, what is proven, and what is already creating value in the market.
Watch Valentina’s video to learn how to distinguish empty hype from real progress, and shape the future in the most effective way.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS CMO Valentina Bagniya Reveals How to Lead in 2026 Before it Starts appeared first on European Gaming Industry News.
Amusnet
Amusnet Celebrates Double Victory at the Golden Spades Awards 2025
Reading Time: < 1 minute
Amusnet has announced that it has received two major awards – Online Provider of the Year and Best Debut in the Land-Based Sector – at the Golden Spades Awards 2025.
These recognitions highlight Amusnet’s strong performance in its core online vertical, as well as the positive reception of its first steps in the land-based market. The Golden Spades Awards are an industry event that highlights notable achievements and contributions across the gaming sector in Bulgaria and beyond.
Irina Rusimova, CCO of Amusnet, said: “These two awards are truly meaningful for us. Online Provider of the Year acknowledges our long-term commitment to building a strong online portfolio, delivering quality, and maintaining trusted partnerships in a highly competitive segment. The Best Debut in the Land-Based Sector award is equally inspiring, as this is a new strategic direction for us and shows that we are moving in the right direction. Both distinctions reflect the unity of our teams and the dedication behind everything we create.”
Receiving these two important awards reinforces the company’s ongoing commitment to excellence across all verticals.
The post Amusnet Celebrates Double Victory at the Golden Spades Awards 2025 appeared first on European Gaming Industry News.
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