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kwiff and Xtremepush collaborate on new strategic CRM partnership
kwiff, the super-charged betting service, has signed an enhanced CRM partnership agreement with omnichannel and CDP experts Xtremepush.
A preliminary deal was struck with Xtremepush in September 2022, and this extension gives kwiff complete access to all the capabilities of the provider’s Omnichannel Customer Engagement and CDP Platform. kwiff’s proprietary platform will be leveraged for a deep integration which includes seamless synchronisation with its renowned Reward Hub that gives players an enhanced experience.
The Xtremepush interface permits a holistic overview of player behaviour that adds momentum to kwiff’s mission of having a fully automated, responsive and personalised player communication offering. This works across marketing and operational levels, while simultaneously taking player experience up another level at every point of their lifecycle.
kwiff’s engagement and retention strategy is executed by communicating with players through personalised, real-time messaging via email, SMS, push notifications and a selection of other channels.
kwiff’s CEO, Charles Lee, commented: “After much in-depth competitor research Xtremepush came out as the clear provider of choice as they share our personalisation philosophy. It is a tool that is not just suitable for our needs today, but for what we hope will be many years to come, and will allow us to fully realise our vision for player communications.”
Rob Pryce, Chief Revenue Officer said: “We’re delighted to be deepening our strategic relationship with kwiff. The Xtremepush platform’s advanced real-time data ingestion and communication suite is a natural complement to kwiff’s proprietary technology. We’re looking forward to working with kwiff to further integrate our technologies and provide their players with the most personalised and rewarding gaming experience in the space.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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