BetMGM, a leading sports betting and iGaming operator, announced that it is teaming up with sports gamification and content provider GTG Network (GTG) to deliver customized content and useful betting insights for sports fans. The multi-year agreement will roll out in phases, beginning with direct-to-consumer content followed by in-app product integrations.

BetMGM will use GTG’s proprietary content engine to launch the partnership, harnessing trillions of data points to share valuable market insights, player statistics and win probabilities for MLB, NBA, NFL, NHL, college basketball, and college football. BetMGM’s emails, social media and blog, The Roar, will feature GTG-powered player and team insights. The partnership will eventually expand to cover all major sports.

“This is an exciting time for BetMGM as we join forces with GTG to help our users become better informed with insights and statistics. We’re creating an all-encompassing destination based on customers’ individual interests,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

Nathan Rothschild, CEO of GTG Network, said: “We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels. Through bespoke integrations, our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”

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New BetMGM Bullpen Jackpot promotion gives bettors a shot at $50,000 in bonus bets if a player hits a home run into the bullpen

BetMGM, a leading sports betting and iGaming operator, will serve as the official bullpen sponsor and backdrop for some of the most electrifying moments of the 2024 MLB playoffs. Through the partnership, BetMGM signage will be visible in every stadium’s bullpen throughout the postseason.

To celebrate, BetMGM is launching the $50,000 Bullpen Jackpot for the MLB playoffs. When a player hits a home run into the bullpen, all BetMGM customers who placed a qualifying wager on that player to hit a home run that day will win a share of $50,000 in bonus bets (contest not available in Nevada or Puerto Rico; bonus bets are non-withdrawable and expire in seven days).

The new promotion provides another tool for fans to engage with the long ball at BetMGM, succeeding the successful Grand Slam Jackpot promotion which paid out $1.85 million in bonus bets during the 2024 regular season. The integration of Angstrom, Entain’s sports modeling and analytics company, allowed BetMGM to vastly increase the breadth of their home run markets this season, resulting in a 256% increase on home run bets year-over-year.

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“Sponsoring the bullpen is an incredible opportunity for BetMGM to expand our brand by being front and center during key playoff action,” said Matt Prevost, Chief Revenue Officer of BetMGM. “We already established ourselves as the home of the regular season home run, and the BetMGM Bullpen Jackpot allows us to build upon that momentum by giving customers a stake in every swing throughout the postseason.”

BetMGM will offer more markets than ever before for the 2024 playoffs, including series home runs for players, series home run leader, head-to-head matchups and more.