Latest News
Sky Betting and Gaming renews partnership with Spotlight Sports Group for Cheltenham
Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced a new partnership with Sky Betting and Gaming. This partnership will see Spotlight Sports Group develop and manage a racing content hub in Sky Betting and Gaming branding with horseracing content for the ever-popular Cheltenham Festival.
Last year, SSG produced a Cheltenham Festival content hub for Sky Betting and Gaming and due to the great success and learnings from that partnership this year’s edition includes further enhancements in content and functionality. The hub will feature add-to-betslip functionality, live odds, social share capabilities and customer CMS access.
The development of this content hub allows Sky Betting and Gaming to differentiate their Cheltenham Festival content for their audience, which in turn will help maximise key racing-interested audiences during one of the largest racing events of the year.
Speaking of the agreement, Andrew Mook, Head of Marketing Strategy & Planning at Sky Betting and Gaming said: “We know from some great success last year that these content hubs succeed in engaging our audience. Spotlight Sports Group’s technical expertise allows us to maximise the potential opportunity from the biggest sports events of the year, whilst also allowing us to differentiate our content strategy from our competitors.”
Head of UK and Ireland B2B sales for Spotlight Sports Group, Daniel Smith, spoke about the renewed partnership, saying: “We are delighted to be working with one of the biggest brands in the industry again this year, as we roll out the newest edition of the Cheltenham Festival Hub. We’re especially excited to showcase an adapted and amended hub this year following learnings from last year. I’m looking forward to delivering what will no doubt be the best hub we’ve built so far. Sky Betting and Gaming and its team are brilliant to work with and we can’t wait to bring their content strategy to life.”
Spotlight Sports Group content hubs are proven to drive revenues with a rich content experience for betting audiences. They provide partners with a state-of-the-art solution, no technical burden and the ability to provide content in any language for big events or be a long-term content solution.
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Latest News
Diego Simeone Named Official Ambassador for Betinia and CampoBet
Betinia and CampoBet have announced Diego Simeone as their official ambassador, a move that places one of football’s most recognisable and influential leaders at the heart of both brands’ campaigns.
Simeone is celebrated globally for his winning mindset, discipline, and intensity. Since becoming the manager of Atlético de Madrid in 2011, the Argentine coach has cemented his reputation as one of modern football’s elite, guiding the club to two LaLiga titles. He also had a stellar career as a player, earning over 100 caps for Argentina.
Players of Betinia’s football manager game can test their tactical thinking and advance through a journey that rewards progress. Simeone will help strengthen Betinia and CampoBet’s position with a clear, football-led story that affiliates can activate across content, SEO, social, email and performance media.
Betinia’s five-tier VIP loyalty journey is also built around the idea of progression, mirroring a football career path from Beginner to Amateur, Professional, World Class, and ultimately Legend. This structure gives affiliates an additional retention-led narrative to work with, supporting longer player lifecycles and stronger value beyond the first conversion.
“Diego Simeone is the kind of figure audiences recognise instantly, and that recognition translates into stronger storytelling and higher intent traffic,” said Aviv, Head of Affiliate “Our role is to help partners turn this announcement into measurable performance. We are rolling out updated creative packs, campaign angles and landing page flows designed to lift conversion, while keeping every activation aligned with local requirements.”
2RBO Affiliates combine flexible commission models with a no-negative-carryover policy to help partners scale with confidence. Affiliates also benefit from transparent, real-time reporting, innovative tracking tools, and proactive compliance support, alongside partner loyalty initiatives including personalised account management, exclusive incentives, and VIP networking events.
About 2RBO Affiliates
2RBO Affiliates is a high-performance affiliate programme representing numerous iGaming brands including Betinia and, CampoBet. Built on an advanced platform, the programme combines modern gamification features, flexible commission models, and a no negative carryover policy to help maximise partner profitability. With transparent reporting, innovative tracking tools, and a strong focus on partner support and compliance, 2RBO Affiliates delivers scalable growth and long-term collaboration across competitive markets.
Contact
2RBO Affiliates
https://www.2rbo.com/#team
Latest News
Vegangster’s Scroll & Play Adds Queue to Streamline Game Discovery
Platform provider Vegangster has introduced a new queue mechanic to its Scroll & Play video feed, giving players a faster and more flexible way to discover and launch games.
Scroll & Play already offers a continuous feed of short, autoplaying previews that help players explore new titles quickly. With the new queue feature, players can add several games from the feed to a personal list, open them in advance, and move between them without waiting for each title to load again.
The queue removes the final layer of friction between discovery and gameplay. Players can build a shortlist as they scroll, load the games they want to try, and switch between them instantly. Imagine making a spin in one game, swiping, and making a spin in another without loading times. The result is a smoother path from curiosity to action, especially for mobile users who prefer quick, uninterrupted interactions.
Early operator tests show that players tend to queue newly discovered titles more often than familiar ones, indicating that the mechanic supports broader catalogue exploration and helps surface games that are usually overlooked.
Michael Oziransky, Chief Product Officer at Vegangster, said:
“Scroll & Play works because it matches how people already consume content. The queue removes the last bit of friction, letting players build a shortlist as they scroll and jump straight into play. Early feedback from operators shows it’s particularly effective at surfacing catalogue depth.”
The queue update is part of Vegangster’s ongoing work on social-style UX patterns inside its casino stack, following recent enhancements to Stories, in-feed promotions, and dynamic video placements.
Operators can try the new queue mechanic at ICE Barcelona, Fira Barcelona Gran Via, 19–21 January 2026, with live Scroll and Play demos available at stand 1E20.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
Press contact
Romans Kozlovskis
Senior Content & PR Manager
Vegangster
[email protected]
AI
SlotGPT Introduces Prompt-to-Production Slot Gaming Platform
SlotGPT announced the launch of its AI platform that enables players to create production-grade slot games from a single prompt. The platform has already generated nearly 27,000 slot games, and offers users a personalized and accessible way to generate and play their own unique slot games, both for free and real money.
SlotGPT allows players to generate 100% of a game on the platform, including styles, mechanics, visuals, and sound. Each game that passes through SlotGPT’s moderation layer is fully original, including bespoke music and audio produced using advanced generative sound and music engines. The platform has an exclusive pathway to launch games directly on Stake.com, the world’s largest online casino. It is the only platform creating fully launchable slot games on a top-tier global casino from AI prompts, granting creators exposure to millions of players.
SlotGPT’s is directly integrated with Stake.com through its own hub. This allows users to generate new games daily, explore multiple game categories, play their own creations, and discover games built by the wider community.
SlotGPT is also focusing resources on moderation tools and scaling up its staff of moderators to prevent explicit or inappropriate use of its platform. To date, around 20% of prompts were not generated in order to maintain the integrity of the platform,representing over 5,500 rejected prompts.
The platform dynamically selects from four different slot game types for each generation, ensuring variety and fairness. SlotGPT eliminates several friction points in producing playable slot games, including licensing complexity, technical safeguarding, and subscriptions, enabling true zero-experience creation.
The platform is already working with gaming providers, including 18 Gaming, 1 Ace Studios, and 1 Spin Interactive. Backed by gaming veterans, generative AI leaders, and major industry partners, SlotGPT is forging a new era for personalized casino gaming.
Users can begin creating their own playable slot games here.
About SlotGPT
SlotGPT is a gaming platform developed by a unique mix of software developers, generative AI leaders, and gaming veterans. SlotGPT brings ultimate customization to the player: the player simply imagines anything they want, and with a simple prompt, the power of advanced AI generates a one-of-a-kind gaming experience. This revolution is a first in the gaming industry, bringing the best of generative AI to insert new and creative elements to slots and online gaming. Backed by the biggest gaming companies in the industry, SlotGPT is set to change the online slot experience forever.
The post SlotGPT Introduces Prompt-to-Production Slot Gaming Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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