DraftKings Set to Launch Online Sportsbook in Home State of Massachusetts on March 10

DraftKings Inc. announced today plans to launch its top-rated online sportsbook in Massachusetts on March 10, 2023, pending licensure and receipt of regulatory approvals. Upon launch, Massachusetts will become the 21^st U.S. state in which Boston-based DraftKings offers its online sportsbook.

Beginning March 10, eligible customers in Massachusetts will have the opportunity to place bets on DraftKings Sportsbook across numerous sports and teams – including on hometown teams with which DraftKings has existing relationships like the Boston Bruins, New England Patriots, New England Revolution and Boston Celtics – as well as events such as the upcoming Men’s and Women’s Division I College Basketball tournaments.

DraftKings also will offer Massachusetts customers exciting and exclusive promotions in addition to providing access to a variety of bet types, such as same-game parlays, player props, special odds, boost selections, and more.

“It was just over 10 years ago when we launched DraftKings from a spare bedroom in Watertown, and now, we are proud to have the opportunity to deliver a safe and legal sports betting product to millions of diehard sports fans across Massachusetts,” said Jason Robins, DraftKings’ co-founder, Chief Executive Officer and Chairman. “This launch will mark a major milestone for our company, and we’re proud to become the hometown sportsbook for customers in the Commonwealth.”

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To celebrate the online sportsbook going live in Massachusetts, DraftKings will be hosting several activations around Boston leading into and after launch, including Boston sports watch parties, a ceremonial bet celebration with DraftKings CEO and co-founder Jason Robins and special guests, and more.

In an effort to raise additional awareness about the arrival of legal online sports betting in Massachusetts, DraftKings is slated to premiere a “Bet Local” commercial starting March 10, featuring notable hometown sports heroes and celebrities, including David Ortiz, Zdeno Chara, Brian Scalabrine, comedian Lenny Clarke and more.