Latest News
Light & Wonder Showcases Pioneering New WONDER 500™ Product Exclusively With Sky Betting & Gaming
In-house team develops innovative future-proofed solution to provide operators with high quality games with market focused features
Light & Wonder, Inc. presents its new, ground-breaking Wonder 500™ product exclusively with Sky Betting & Gaming in the UK.
Created by Light & Wonder’s in-house development team as a result of direct operator feedback, changes in play behavior and impending reduction in maximum online staking levels in the UK, the pioneering Wonder 500™ range of titles on the OPENGAMING™ platform offers operators a market specific, player friendly and engaging suite of content to elevate any homepage.
The Wonder 500™ series provides players with a £2 maximum stake level and a maximum win of 500x the stake also provides a frequent bonus hit rate which offers players an enhanced entertainment experience. This innovative product which combines proven mechanics and themes, offers a new take on casino entertainment which players can enjoy safely and responsibly.
Light & Wonder’s long-term operator partner Sky Betting & Gaming will exclusively roll out the first Wonder 500™ games to their players later this month, with MIGHTY BLACK KNIGHT™, SPARTACUS™ and ROD & ANNETTE GO FISHING™ amongst the first titles from the series to hit the market. Many more games are planned for 2023 and beyond and the launch will be accompanied by a promotional campaign that features a 10-day Prize Draw.
Rob Procter VP Game Development at Light & Wonder said: “With an ever-changing UK iGaming landscape, operators are facing a different environment that is packed with shifting player dynamics, new regulatory focusses, and fresh challenges. At Light & Wonder, we continually innovate our iGaming content and products to engage players, whilst keeping responsible gaming at heart.”
Eamon Beardsley Head of Content at Sky Betting & Gaming said: “Having worked with Light & Wonder for many years, we have seen how they create products with the player at the front and centre of the development process and that fit with our strategy for the UK market.
“Wonder 500™ is a fantastic addition to Light & Wonder’s in-house portfolio of games and we can’t wait to put the product in front of our audience. We have a major promotional campaign in place to support our exclusive launch and are fully behind the series believing that it offers players a superb gaming experience.”
Powered by WPeMatico
Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Akshat Rathee7 days agoManish Agarwal Joins NODWIN Gaming Board as Non-Executive Director
-
AGCO7 days agoPlatipus Gaming secures Ontario supplier licence
-
Bally’s Intralot7 days agoBally’s Intralot Signs New Contract with British Columbia Lottery Corporation
-
Caesars Digital6 days agoRubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion
-
Africa6 days agoTaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi
-
Amazons’ Wonders5 days agoSYNOT Games Enters into Partnership with Bulgarian Operator BETVAM
-
Aviator6 days agoSPRIBE Wins Interim Injunction in Brazil – Court Orders Betnacional to Immediately Cease Unauthorized Use of “AVIATOR”
-
Caesars Digital6 days agoRubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion



