OpenBet, a global leader in betting entertainment, has appointed Debra Krupinski as its VP Commercial – US, demonstrating the company’s commitment for securing further growth in the region throughout 2023 and beyond.

Krupinski is a seasoned gaming and business executive having spent over 10 years in the industry, accumulating extensive experience across commercial operations, finance and analytics, while maintaining strong relationships with operators.

Before joining OpenBet, Krupinski worked at West Monroe Partners where she led the Corporate Transformation Practice, driving value creation through operational efficiencies, revenue acceleration and delivering new opportunities from cross-sell and upsell within its current customer base.

Previously, she enjoyed a successful career with Scientific Games and WMS Gaming, including the development of robust commercial strategies and execution plans, building and implementing the company’s Insights and Analytics team, and most recently leading its global Gaming Operations business.

In her new position, Krupinski will play a key role in driving OpenBet’s commercial opportunities across the US as the market continues to grow with an increasing number of states seeking regulatory approval.

OpenBet already holds a strong position in North America with leading operators choosing to deploy its technology, content and services, including Betfred, BetMGM, DraftKings and FanDuel.

This latest appointment further demonstrates the company’s strategic plans to expand its workforce, as it aims to take sports betting entertainment into a new era as part of global sports and entertainment leader Endeavor, which acquired OpenBet in 2022.

Krupinski said: “I am delighted to be joining OpenBet as VP Commercial for the US in what I expect to be an exciting challenge. It’s a real privilege to work alongside such a talented team and be part of a company which holds such high standards and is the global partner of choice for many of the biggest brands in the industry.

“OpenBet continues to deliver world-class content, advanced technology and tailored services to its partners across the globe, and in my new position, I intend to utilize the incredible product offering available to carry on growing the commercial success seen across multiple US markets.”

Cathryn Lai, Chief Commercial Officer of OpenBet, said: “It’s a real pleasure to welcome Debra to the OpenBet family.  As the new year gets underway, we are confident we will see an increase in commercial activity in the US with our reputation for delivering an unrivalled betting experience via our technology, content and services in high demand, and Debra is perfectly positioned to drive growth and success in this area.”