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Enteractive takes over SkyGarden for ICE ’23 networking event

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Leading acquisition and retention firm Enteractive will once again host their popular networking event at London’s SkyGarden venue for ICE 2023 attendees on Tuesday 7th February.  Following the success of the April 2022 event, the iGaming gathering will take place at the same venue at the top of the Fenchurch Building in the City of London, also known as the ‘Walkie Talkie’.

Enteractive will be welcoming visitors to their stand (N8-342) at ICE London, where they can pick up a wristband for the event and enjoy a barista-made coffee or hot drink and learn more about Enteractive’s services – complementing CRM activities of operators around the world by engaging with their lapsed audience segments directly, delivering more active players and increased revenue generation.

For the Tuesday evening event, Enteractive will be giving out wristbands at their stand, as well as providing transport for attendees, from the expo centre in Royal Victoria Docks to the event location near Monument, in the City of London.

The SkyGarden event will take place between 6.30pm and 9.30pm, with taxis laid on after the event to take guests on to the SBC “London Baby!” event at the Natural History Museum later the same evening.

“We received such positive feedback for our previous event in April 2022 that we are excited to announce this unmissable occasion for the second year running”, commented Enteractive COO Pedram Padidar.  “For so many industry professionals, ICE London is one of the biggest expos in the iGaming calendar, where plans are made for the rest of the year.  We will be looking forward to welcoming visitors to both our stand at the expo, as well as our SkyGarden evening event.”

Enteractive is a leader in iGaming and sports betting acquisition and retention, driving innovation in player engagement and 1-2-1 conversations through custom-made tech, powered by personal human interaction.  As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty in markets around the world.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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casino summer campaign

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

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Latest News

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

Continue Reading

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