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Kiron set to reveal range of new products at ICE London 2023

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Kiron Interactive is set to showcase its highly anticipated 2023 line-up of innovative new products at ICE London next month.

Ready to exhibit its market-leading portfolio at stand S2-110, the supplier of virtual sports and numbers games is on track to build on its impressive momentum from 2022, which saw significant commercial success with the addition of quality content and a range of fresh products.

The launch of instant-win games, iGoal and Up ‘n Down which were previewed at the flagship event last year and have since gained enormous popularity amongst players, has been further expanded upon and features the same high-frequency, on-demand, 24/7 gameplay which offers a wide array of bet markets and captivating visuals.

Kiron’s latest virtual sports titles, Cricket: Final Over and Super Over are also now available and are designed to be the definitive choice for the sport’s legions of fans. Both action-packed games are a recreation of the sports’ famous nail-biting final plays where competing sides each have an over to outscore the other to win the match.

Show visitors will also be able to learn more about the upcoming additions to the provider’s premier library, with Champions League set to follow in the footsteps of its World Cup-themed Tournaments product.

The new title, based on the biggest club football competition in the world, will adopt the same high-frequency format, recreating the thrills of the group and knock-out stages. The action is delivered using cutting-edge animation and market-leading betting algorithms and is enhanced by a captivating user interface (UI) with quick betting options, live commentary and instantly viewable winnings.

Alongside the introduction of new products, Kiron has made several enhancements to its incredibly popular flagship football title, Goal, which will see new graphic enhancements making the overall experience more realistic and immersive for players.

Steven Spartinos, co-CEO of Kiron, said: “We are excited to be heading back to ICE London once again, an event which certainly brings the entire industry together. It’s great to start 2023 by seeing all our clients face-to-face and being able to showcase to the wider industry our latest product launches and upgrades.

“After an incredibly successful previous twelve months, this is set to be a big year for Kiron as we celebrate our 10-year milestone in Italy and look for further growth across regulated markets. You can expect a number of key product launches and partnerships to be announced in the coming months as we grow our position as a trusted partner to leading operators around the globe.”

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Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026

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Groove has been named a finalist for Best Aggregator 2026 at the SiGMA Asia Awards, with the ceremony scheduled for 2 June 2026 at the SMX Convention Centre Manila during the SiGMA Asia Summit.

The shortlist was announced by Global Gaming Insider, according to the company. Groove said its platform aggregates more than 15,000 games from over 150 providers via a single API.

Giusy Campo, Business Development Director at Groove, said: “This shortlist is external recognition of a truth we already feel internally: Groove is moving at a different pace. Asia is not a single market, it is a collection of distinct regulatory environments, player behaviours, and partnership opportunities”

Campo added: “Our platform is built to respect that complexity, not smooth it over. Being named a finalist for Best Aggregator tells us that our approach; deep integration, localised content strategies, and commercial precision; is resonating with the operators who matter most in this region. We are not just bringing games to Asia. We are bringing a roadmap for sustainable growth.”

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded. Differentiation is everything. This nomination confirms that our vision, transforming aggregation from a commodity into a strategic growth discipline, is taking hold.” He added: “Operators across Asia are no longer asking for just volume or speed. They are asking for structural resilience, data intelligence, and a partner who can execute across fragmented regulatory landscapes with precision. Groove delivers that. To be recognised alongside the best in Asia is a privilege, but the real work continues in Manila and beyond. We are here to win, not just awards, but the trust of the operators who build their businesses on our platform.”

The post Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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data providers

DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026

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DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.

The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.

Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.

DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.

“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.

The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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content studios

155.io makes fintech debut with Coverd partnership

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155.io has signed a partnership with US-based fintech platform Coverd, marking the content studio’s first move into fintech. The deal was announced Thursday 21st May 2026.

Under the agreement, 155.io’s real-world games will be integrated into Coverd’s platform. Coverd said the integration is designed to turn everyday transactions into interactive experiences where users can win the chance to have purchases covered through 155.io gameplay.

Sam Jones, Founder & CEO of 155.io, said: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”

Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”

155.io said the integration will bring its interactive content—built around live-action footage and real-time mechanics—to Coverd users. The studio’s portfolio includes Rush Hour from its CCTV Game™ library, alongside Ducks.io and Snow Run.

The post 155.io makes fintech debut with Coverd partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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