Canada
SBC to collaborate with Gaming News Canada on North American sports betting and gaming events
Global events and media firm SBC and Canadian gambling industry media leader Gaming News Canada are announcing a partnership around SBC’s sports betting and iGaming events in the United States and Canada.
Gaming News Canada is the B2B media division of Parleh Media Group, covering the sports betting and gaming industry through its newsletter and the Gaming News Canada Show podcast. The partnership comes ahead of the 2023 edition of the SBC Summit North America (New Jersey, May 9-11) and the 2023 edition of the Canadian Gaming Summit (Toronto, June 13-15), which will be, for the first time, proudly produced by SBC in collaboration with the Canadian Gaming Association.
In advance of the Canadian federal government amending the country’s criminal code to legalize single-event sports betting, Parleh Media Group launched a twice-weekly newsletter in February 2021. The Gaming News Canada newsletter has become a must-read for executives, marketing and communications leaders, and media who are participants in the fast-growing gaming industry across North America. Gaming News Canada’s weekly podcast features experts from across the industry addressing the latest news and trends.
“I recognized a year ago when I attended the SBC North America Summit in Secaucus (NJ) the important role that SBC has in the industry from its conferences and webinars to industry awards and to the outstanding work its editorial team performs in covering sports betting and iGaming,” said Steve McAllister, Editor-in-Chief, Gaming News Canada.
“Today’s announcement not only aligns Parleh Media Group with one of the best-known events and media companies in the industry but will provide us with access to leaders across the business and opportunities for our team by moderating and lending the expertise of our people to panels at both the North American and Canadian summits,” McAllister added.
Added Mark Silver, founder and CEO of Parleh Media Group: “When we learned back in March that SBC would be organizing the Canadian Gaming Summit in 2023 and beyond, we recognized the importance of working together with Bob McFarland, Sue Schneider, Cristian Robalino and the rest of the SBC team. As a winner of the inaugural SBC First Pitch competition a year ago, we saw then the influence SBC has in opening the door for bringing together the decision-makers across the industry.
“We’re thrilled to be a partner with SBC for its North America Summit, and for its new role staging the Canadian Gaming Summit. We look forward to supporting both SBC and the Canadian Gaming Association in staging a conference in Toronto this June that informs and educates attendees about a dynamic industry that cuts across many sectors in Canada.”
Cristian Robalino, VP of Marketing, Americas, at SBC, said: “We are excited to welcome Parleh Media Group as a media partner ahead of our 2023 events focused on the North American region. We have been following the Parleh’s growth throughout the past years and are truly impressed with their efforts to connect with sports fans in a meaningful, interactive way by using new, entertaining formats.”
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Canada
CasinoCanada announces partnership with FortuneJack casino
CasinoCanada.com has established a partnership with FortuneJack crypto casino to support brand visibility and drive traffic to the platform across non-regulated Canadian markets.
CasinoCanada will create and publish informational content highlighting FortuneJack’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
Established in 2012, FortuneJack is an online cryptocurrency casino platform offering over 3,500 games, including more than 2,700 slot titles. The platform features providers such as Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft.
FortuneJack’s live casino section includes up to 135 games, along with betting options across 50 sports. FortuneJack is operated by PlayWave SRL, registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack commented: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.”
The partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada announces partnership with FortuneJack casino appeared first on Americas iGaming & Sports Betting News.
affiliate marketing
CasinoCanada partners with FortuneJack to expand crypto casino coverage
CasinoCanada.com has partnered with FortuneJack crypto casino to increase FortuneJack’s visibility and drive traffic via CasinoCanada’s content channels in non-regulated Canadian markets.
Under the deal, CasinoCanada will create and publish informational content focused on FortuneJack’s features and gaming portfolio. The material will be integrated into CasinoCanada’s review and comparison sections, which the company said is intended to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market and operated by SEOBROTHERS. Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
FortuneJack, established in 2012, said it offers over 3,500 games, including more than 2,700 slots, from providers including Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft. The operator also lists up to 135 live casino games and betting across 50 sports. FortuneJack is operated by PlayWave SRL and is registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack, said: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.” The companies said the partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada partners with FortuneJack to expand crypto casino coverage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
FanDuel Announces New Partnership with Toronto Tempo
FanDuel has announced a new partnership with the Toronto Tempo, becoming its first official iGaming partner.
This multi-year agreement brings together two brands committed to expanding women’s sports in Canada. Through this collaboration, FanDuel positions itself as the best Sportsbook and Casino for fans to engage with Canada’s women’s team, bringing them closer to the action and women’s basketball than ever before.
“Partnering with the Toronto Tempo in their inaugural season is an exciting opportunity for FanDuel customers and basketball fans. As a company that shares the same passion for community and empowering women’s sports, we are proud to support a new franchise that will celebrate fans and elevate women’s professional sports in Canada,” said Tom Burdakin, Vice President of Marketing at FanDuel.
“One word to describe this partnership is transformative. Welcoming FanDuel marks a significant milestone for our organization as we continue to build Canada’s first WNBA team and deepen fan engagement,” said Lisa Ferkul, Chief Revenue Officer at Toronto Tempo.
FanDuel has had a front row seat to the growth of women’s sports in recent years as a proud official partner of the WNBA. Through this partnership and FanDuel’s best in class WNBA offering, fans can engage in more ways than any other platform from tip-off to buzzer.
As the first Sportsbook and Casino partner, FanDuel and the Toronto Tempo will bring exclusive fan initiatives to FanDuel’s customers, as well as in-arena visibility and digital activations to connect fans with the excitement of the WNBA both on and off the court.
The post FanDuel Announces New Partnership with Toronto Tempo appeared first on Americas iGaming & Sports Betting News.
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