SportingWin strikes Pinnacle partnership in Bulgaria

SportingWin, the ambitious online sportsbook operator, has put pen to paper on a breakthrough deal that will see it use Pinnacle’s B2B iframe solution to further establish itself as the go-to betting brand in the Bulgarian market.

The exclusive deal will see SportingWin, which has made strides in the market since launching last year, enhance its sportsbook offering through Pinnacle’s cutting-edge technology.

Using Pinnacle’s solution, SportingWin aims to attract more quality customers, especially the high-volume high-value bettors that often make up most of an operator’s revenue. It will also be able to improve hold, reduce volatility and optimise performance.

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Since making its debut in Bulgaria, SportingWin has already had a major impact on the market. In 4Q22, the operator generated €500,000 in net revenue with the Pinnacle partnership set to take that to the next level over the coming 12 months.

SportingWin is a Malta-based B2C betting company, which became the fifth licensed operator to enter the Bulgarian market with a Romania market launch in the pipeline.

Mark Chakravarti, Investment Director at SportingWin, said: “Pinnacle is an industry powerhouse that needs no introduction. Its B2B iframe solution is a cut above the rest and will allow SprotingBet to further establish itself as a leading betting brand in Bulgaria.

“This is certainly the case when it comes to engaging the 5% of quality customers that can and do make up more than 80% of an operator’s revenue. These players require certain products, features and levels of service, and with the help of Pinnacle, we can now exceed their expectations.

“We have got off to a great start in Bulgaria with our SportingWin brand, but this partnership with Pinnacle really does mark our arrival in the market where we expect to become a major player over the next 12 months.”

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Rohini Sardana, Business Development Director at Pinnacle, added: “Pinnacle Solution has been designed to help operators leverage our state-of-the-art technology and our unrivalled experience honed over more than two decades. SportingWin can now use this to continue to establish itself as a true market leader in Bulgaria.”