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Entain and McLaren F1 Team open the doors for women to return to work

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The companies are launching a joint Returnship programme for women to return to careers in the world’s most exciting industries 

Entain, the global sports betting, gaming and interactive entertainment group, and the McLaren F1 Team, are launching applications for their joint Returnship programme, to help reignite the careers of women returning to roles in STEM (Science, Technology, Engineering and Mathematics). 

While the representation of women in STEM is steadily increasing 1, there remains a significant gender imbalance – in the UK, just 26% of STEM graduates are women, and only 24% of the STEM workforce are women2. There is an urgent need to change the perceptions of careers in STEM, open more opportunities for women to pursue careers in the field, and help both women and men thrive equally in STEM. 

As 26% of sports bettors globally are now female3, and F1 continues to experience a rise in female fans, with approximately 40% of fans now female4, it has become even more important for both companies to reflect the customer experience by having a diverse workforce. The Returnship programme is another step in the right direction to making this change. 

Jette Nygaard-Andersen, Entain CEO, said: “The fusion of technology, sport and entertainment, and desire to support talented women re-entering the workforce meant that launching this brand-new programme with our partner, McLaren, is an obvious step. We share a passion and commitment for giving women a platform to reignite their careers in STEM and hope that through this programme, we not only support a generation of ambitious women now but inspire future generations of girls to land their dream STEM role.”  

As part of the programme, an initial cohort of ten Returnship places will be created, offering unique opportunities and experience at either Entain or the McLaren F1 Team over a six-month period. The programme is designed to suit different women at different stages in their career, with successful candidates being supported by a 1-1 transitional coach specialising in returning to work, flexible working, networking with senior executives, and an opportunity to discuss permanent role opportunities after the six-month programme. Example placement roles span from software engineers and back-end developers to data scientists and design engineers, with the full list available on the programme’s website. 

Candidates who meet the following minimum criteria are being sought:  

  • At least 3 months unemployed, underemployed​ or reskilling 
  • At least 2 years prior professional experience 
  • STEM focused qualifications or experience or a personal and evidencable passion for technology / data / engineering 

Entain is committed to embedding Diversity, Equity and Inclusion into all corners of its business, and has launched a number of programmes to support this commitment, under its EnTrain programme, which is designed to increase access to education and training in technology and improve diversity. With EnTrain, Entain has set the objective to positively impact the lives of over 1,000,000 people around the world, either directly or through their families and dependents, by 2030. 

The Entain x McLaren F1 Team Returnship programme also complements Entain’s existing Reboot@Ivy initiative, which helps women return to their technology careers at its locations in Hyderabad and Manila.  

Zak Brown, CEO, McLaren Racing, commented: “We are excited to be launching the first returnship of its kind within F1 in partnership with Entain. This is an opportunity to drive real change within the Engineering and Technology industries and is part of our overall commitment to making STEM careers more accessible to all, and to having 40% of our employees from under-represented backgrounds by 2030.” 

In December 2022, Formula 1 announced teams for its F1 Academy: an all-female racing series for younger drivers, set for 2023. Likewise, Extreme E has elevated women in motorsport with its gender-equal motorsport series. These moves demonstrate the eagerness to propel women drivers into the upper echelons of the sport, and mirror what Entain and the McLaren F1 Team are hoping to achieve through the Returnship programme. 

 

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Chelsea Pinho Head of Casino at Midnite

Octoplay builds lifetime-exclusive slot for Midnite in the UK

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Midnite Express is the first bespoke title under the pair’s July 2025 partnership and adapts mechanics from Fire Rail Express: Hold And Win.

Octoplay has launched Midnite Express, a lifetime-exclusive branded slot built for UK operator Midnite. The title is the first custom product released under the companies’ partnership, which went live in July 2025.

Midnite Express is based on the game mechanics behind Fire Rail Express: Hold And Win, which Octoplay says is among its strongest-performing titles in the US. The supplier points to the EILERS-FANTINI Online Game Performance report, where it says the game has held a top-three position in the “New Top Game Ranks – Slots” category for three consecutive months.

“Midnite Express is the first custom product we’ve built for Midnite, and it’s a meaningful step in how this partnership is developing,” says Ralitsa Georgieva, CEO at Octoplay. “A year on from our initial launch, we’re moving from portfolio integration to co-developed content built specifically for their players. Adapting the mechanics behind one of our top-performing US titles for the UK with Midnite reflects how we work with operators who want more than off-the-shelf content.”

Chelsea Pinho, Head of Casino at Midnite adds: “Octoplay has been a strong content partner since we went live together last year, and Midnite Express is the result of a collaboration grounded in shared ambition. Having a lifetime exclusive title based on proven mechanics gives us a product we can put behind with confidence.”

The launch follows a run of UK integrations for Octoplay, including a recent go-live with Bally’s Intralot, and earlier integrations with Evoke’s 888 and Mr Green brands, Virgin Bet, and LiveScore Bet. Octoplay says it is now live in 18 regulated markets, including the UK, Malta, Romania, Croatia, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Georgia, Brazil, New Jersey, Michigan, and Ontario.

The post Octoplay builds lifetime-exclusive slot for Midnite in the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Blask replaces fixed plans with modular pricing for iGaming analytics

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Blask has rolled out a modular subscription model for its AI-powered iGaming analytics platform, replacing its Early Adopters pricing plans. The company said customers can now build subscriptions by selecting countries, analytics modules, add-on features and the access period.

Under the new structure, the minimum configuration starts at €247 per month, or approximately €160 per month on an annual contract, according to the company. Blask said subscriptions can cover as little as a single country.

Blask said pricing is made up of base access to the platform plus selected products and markets. Market analytics covers 135 countries across three pricing tiers, ranging from €7 to €28 per country per month. Game analytics is available in 25 countries at €5 to €20 per country per month. State and province-level data is priced at €56 per month for the United States, and €28 per month each for Canada and Australia.

The company has also opened access to its data via an API, allowing customers to integrate metrics into their own analytics systems, CRM platforms and AI tools through MCP, without working inside the Blask interface. For companies looking for one-off work, Blask said it also offers customized reports combining its data with analysis from its research team.

“Analytics is now a basic condition for survival in this market,” said Max Tesla, chief executive and co-founder of Blask. “That is why we are making it more accessible: build a plan around your specific task, start with one country and scale when you are ready. Making analytics affordable has been part of Blask’s DNA from the very beginning.”

Blask added that the pricing update follows a week of industry recognition, after it received two awards at the 2026 iGB Affiliate Awards, winning Rising Star and Innovator of the Year.

The post Blask replaces fixed plans with modular pricing for iGaming analytics appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ReferOn wins Best Affiliate Management Platform at iGB Affiliate Awards 2026

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The award was announced live at iGB LIVE, with the company pointing to product updates including its Refie UX layer.

ReferOn has won “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026. The company said the award was announced live at iGB LIVE.

ReferOn positioned the recognition as a result of product development and customer growth over the past year, with a focus on simplifying affiliate operations through automation, real-time insights, and streamlined workflows.

The company also pointed to the introduction of Refie, described as an integrated UX layer designed to translate operational data into “clear, actionable insights” for affiliate teams across onboarding and daily performance tracking.

Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.

ReferOn added that it has won other industry awards in the past 18 months, including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA, and said its roadmap includes expanding AI-powered assistance and increasing visibility into affiliate operations.

The post ReferOn wins Best Affiliate Management Platform at iGB Affiliate Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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