Latest News

Entain and McLaren F1 Team open the doors for women to return to work

Published

3 years ago

January 18, 2023

Reading Time: 3 minutes

The companies are launching a joint Returnship programme for women to return to careers in the world’s most exciting industries

Entain, the global sports betting, gaming and interactive entertainment group, and the McLaren F1 Team, are launching applications for their joint Returnship programme, to help reignite the careers of women returning to roles in STEM (Science, Technology, Engineering and Mathematics).

While the representation of women in STEM is steadily increasing 1, there remains a significant gender imbalance – in the UK, just 26% of STEM graduates are women, and only 24% of the STEM workforce are women2. There is an urgent need to change the perceptions of careers in STEM, open more opportunities for women to pursue careers in the field, and help both women and men thrive equally in STEM.

As 26% of sports bettors globally are now female3, and F1 continues to experience a rise in female fans, with approximately 40% of fans now female4, it has become even more important for both companies to reflect the customer experience by having a diverse workforce. The Returnship programme is another step in the right direction to making this change.

Jette Nygaard-Andersen, Entain CEO, said: “The fusion of technology, sport and entertainment, and desire to support talented women re-entering the workforce meant that launching this brand-new programme with our partner, McLaren, is an obvious step. We share a passion and commitment for giving women a platform to reignite their careers in STEM and hope that through this programme, we not only support a generation of ambitious women now but inspire future generations of girls to land their dream STEM role.”

As part of the programme, an initial cohort of ten Returnship places will be created, offering unique opportunities and experience at either Entain or the McLaren F1 Team over a six-month period. The programme is designed to suit different women at different stages in their career, with successful candidates being supported by a 1-1 transitional coach specialising in returning to work, flexible working, networking with senior executives, and an opportunity to discuss permanent role opportunities after the six-month programme. Example placement roles span from software engineers and back-end developers to data scientists and design engineers, with the full list available on the programme’s website.

Candidates who meet the following minimum criteria are being sought:

At least 3 months unemployed, underemployed or reskilling
At least 2 years prior professional experience
STEM focused qualifications or experience or a personal and evidencable passion for technology / data / engineering

Entain is committed to embedding Diversity, Equity and Inclusion into all corners of its business, and has launched a number of programmes to support this commitment, under its EnTrain programme, which is designed to increase access to education and training in technology and improve diversity. With EnTrain, Entain has set the objective to positively impact the lives of over 1,000,000 people around the world, either directly or through their families and dependents, by 2030.

The Entain x McLaren F1 Team Returnship programme also complements Entain’s existing Reboot@Ivy initiative, which helps women return to their technology careers at its locations in Hyderabad and Manila.

Zak Brown, CEO, McLaren Racing, commented: “We are excited to be launching the first returnship of its kind within F1 in partnership with Entain. This is an opportunity to drive real change within the Engineering and Technology industries and is part of our overall commitment to making STEM careers more accessible to all, and to having 40% of our employees from under-represented backgrounds by 2030.”

In December 2022, Formula 1 announced teams for its F1 Academy: an all-female racing series for younger drivers, set for 2023. Likewise, Extreme E has elevated women in motorsport with its gender-equal motorsport series. These moves demonstrate the eagerness to propel women drivers into the upper echelons of the sport, and mirror what Entain and the McLaren F1 Team are hoping to achieve through the Returnship programme.

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

34 minutes ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

34 minutes ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

6 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.