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King Billy Casino anoints Symplify to enhance its customer engagement strategy
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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has been anointed by King Billy Casino to enhance its customer engagement strategy.
King Billy Casino has ascended to the elite iGaming heights by providing superb online casino entertainment and this will be consolidated with Symplify’s fully integrated CRM Ecosystem. Symplify’s AI Personalisation Module was a key factor in the agreement, which delivers a hyper personalised Onpage experience shaped by machine learning.
The state-of-the-art CRM ecosystem also enables King Billy to optimise its communication strategy across its extensive user base via the Email, SMS and Push Packages.
This deal includes access to Symplify’s proprietary Campaign and Customer journey builder modules that are designed to boost user engagement processes. King Billy is also now able to create highly personalised customer lifecycle journeys in real time dictated by customer events and campaigns.
King Billy prides itself on providing socially responsible gaming environments for players. This mission is to be strengthened by Symplify’s SaaS service as it’s enriched with several modules that monitor concerning behaviours and help identifying abusers. AI will be leveraged to help the business optimise marketing spend and develop greater customer sentiment leading to increased Lifetime value.
Symplify’s CEO Robert Kimber said: “Our leading CRM Ecosystem is perfectly suited to support King Billy’s progressive growth plans and we’re pleased to be onboard. Symplify’s single solution caters for profitability through conversion and driving increased playing activities by optimising the player experience.”
King Billy Casino CEO, followed: “After 6 years of constant growth, innovation, attention to the player’s needs and commitment to responsible gaming, we find ourselves at a crossroads of transformation and critical choices in a new gaming paradigm. In this new era, we strongly believe Symplify to be one of our closest allies with their unmatched tools and modules. Welcome aboard, the King welcomes you!”
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Diamond Coins
Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins
Wazdan, the gain-focused game developer, has bolstered its high-performing Hot Slot
portfolio with the launch of Hot Slot
: Diamond Coins, a vibrant new title that merges the series’ retro charm with mechanics from its flagship Coins
collection.
Staying true to the Hot Slot
format, the game spans 15 reels and features fan-favourite mechanics including Cash Infinity
and Hold the Jackpot
, alongside specially designed Bonus symbols to boost engagement.
In the Hold the Jackpot
Bonus Game, players compete for a Grand Jackpot of up to 3,000x their stake. Standard Hot Slot
symbols also remain active on any reel without a Bonus symbol, using two paylines to deliver consistent base-game wins.
The Chance Level
feature adds an extra layer of strategy and excitement, increasing the likelihood of triggering the Hold the Jackpot
Bonus Round and offering players a more personalised gameplay experience.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
“Hot Slot
: Diamond Coins marks an exciting milestone in the evolution of the Hot Slot
series. By combining the retro aesthetics players love with the proven performance of our Coins
mechanics, and layering in Cash Infinity
, Hold the Jackpot
, and Chance Level
, we’ve created a dynamic experience that immediately captures attention and delivers engaging, high-energy gameplay from the very first spin.”
Hot Slot
: Diamond Coins is now available for integration, designed to perform across global markets and appeal to a broad player base.
The post Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
PRAGMATIC PLAY BRINGS LEGENDARY SLOTS IP TO LIVE CASINO WITH GATES OF OLYMPUS ROULETTE
Pragmatic Play, a leading iGaming content supplier, has launched Gates of Olympus Roulette, a live casino experience that merges classic roulette with thrilling slot-action, delivering a game show truly fit for the gods.
Set in a temple-inspired studio with a marble-encased roulette wheel at its centre, the game immerses players in a Grecian fantasy world, complete with striking visuals, dramatic sounds, and charismatic presenters.
Each spin offers the chance to hit a Bonus Number and up to seven Lucky Numbers, carrying multipliers of 50x–250x to boost straight-up bets. The Super Booster feature further amplifies wins by multiplying the Bonus and selected Lucky Numbers 2x–10x, enabling potential payouts of up to 2,500x in the base game and 10,000x in the bonus round.
Landing the Bonus Number triggers the Gates of Olympus bonus game, where Zeus presides over a 6×5 slots grid. Starting with 15 spins, players win whenever 8–12+ matching symbols appear anywhere on the reels. Multipliers up to 500x can strike randomly on any spin or tumble, and three or more scatters award five additional spins.
Following the success of Sweet Bonanza CandyLand, which brought the iconic Sweet Bonanza slot to live casino audiences, Gates of Olympus Roulette underscores Pragmatic Play’s expertise in transforming beloved slot IPs into cross-vertical live experiences. The launch complements recent game show hits like Money Time and Mega Roulette 3000.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Gates of Olympus Roulette is a spectacular addition to our portfolio, bringing one of our most celebrated IPs into the live casino spotlight. The epic studio design, dynamic roulette-slot fusion, and immersive Grecian theme showcase Pragmatic Play’s commitment to creating truly standout player experiences.”
The post PRAGMATIC PLAY BRINGS LEGENDARY SLOTS IP TO LIVE CASINO WITH GATES OF OLYMPUS ROULETTE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
Thunder Ball: ELA Games Reinvents the Classic Fruit Slot
Exciting Multipliers, Electrifying Lightning Bonuses, and Four Impending Jackpots Are Ready in this Medium-Volatility 3×3 Game.
ELA Games reveals the launch of Thunder Ball, an energetic 3×3 slot that injects a vibrant boost into the classic fruit machine gameplay. Mixing nostalgic icons with a whirlwind of contemporary, unpredictable mechanics, this game encourages players to wield the force of lightning-like spheres for an opportunity to achieve a colossal 10,000x top prize.
A Roaring Central Gameplay
Operating on a small 3-reel, 3-row setup featuring 5 paylines, Thunder Ball quickly escalates the suspense. The excitement is driven by the Thunder Balls, which are the Bonus Symbols in the game, appearing on the first and third reels with multiplier values that vary from 1x to 15x the player’s bet. The voltage surges when the essential Collect Symbol falls with any of these orbs. This blend instantly activates the Boost Feature, a mechanism that promptly collects all visible Bonus values and Jackpots displayed on the screen, adding them straight to the player’s balance in a sudden burst of rewards.
Unexpected Hits and the Thunderball Reward
Even spins that don’t win can possess winning potential in this chaotic, unsettled environment. The Lucky Respin can randomly trigger after a dead spin, unexpectedly granting players a certain line win, a Boost feature, or immediate access to the Bonus Game.
To achieve the best effect, the Thunderball Feature can unexpectedly launch the Bonus Game directly from the regular spins and can even prepare the grid with Thunderball Multipliers prior to the start of the round. Upon entering the Bonus Game, players are granted three respins that reset each time a new Thunder Ball symbol secures its position.
While the storm continues, Thunderball Multipliers may randomly appear on the grid. When a multiplier lands in an already occupied cell, it increases by +2, progressively enhancing the value of any Bonus Symbols prior to their collection. Amidst the tempest of retro symbols, the Mini, Minor, Major, and Grand Jackpots await, where each flash of lightning holds the possibility of a flood of prizes.
Game Stats:
● Reels: 3×3
● Paylines: 5
● RTP: 96%
● Volatility: Mid
● Max Win: x10,000 (€250,000)
● Buy Bonus: No
The post Thunder Ball: ELA Games Reinvents the Classic Fruit Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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