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King Billy Casino anoints Symplify to enhance its customer engagement strategy
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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has been anointed by King Billy Casino to enhance its customer engagement strategy.
King Billy Casino has ascended to the elite iGaming heights by providing superb online casino entertainment and this will be consolidated with Symplify’s fully integrated CRM Ecosystem. Symplify’s AI Personalisation Module was a key factor in the agreement, which delivers a hyper personalised Onpage experience shaped by machine learning.
The state-of-the-art CRM ecosystem also enables King Billy to optimise its communication strategy across its extensive user base via the Email, SMS and Push Packages.
This deal includes access to Symplify’s proprietary Campaign and Customer journey builder modules that are designed to boost user engagement processes. King Billy is also now able to create highly personalised customer lifecycle journeys in real time dictated by customer events and campaigns.
King Billy prides itself on providing socially responsible gaming environments for players. This mission is to be strengthened by Symplify’s SaaS service as it’s enriched with several modules that monitor concerning behaviours and help identifying abusers. AI will be leveraged to help the business optimise marketing spend and develop greater customer sentiment leading to increased Lifetime value.
Symplify’s CEO Robert Kimber said: “Our leading CRM Ecosystem is perfectly suited to support King Billy’s progressive growth plans and we’re pleased to be onboard. Symplify’s single solution caters for profitability through conversion and driving increased playing activities by optimising the player experience.”
King Billy Casino CEO, followed: “After 6 years of constant growth, innovation, attention to the player’s needs and commitment to responsible gaming, we find ourselves at a crossroads of transformation and critical choices in a new gaming paradigm. In this new era, we strongly believe Symplify to be one of our closest allies with their unmatched tools and modules. Welcome aboard, the King welcomes you!”
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Betsson Group
Betsson Group Celebrates Multiple Wins; Jesper Svensson Takes Home GGA 2026 Executive of the Year
At the close of Day 1 of ICE 2026 in Barcelona, the Global Gaming Awards (GGA) took place, celebrating outstanding achievements across the gaming industry. The awards recognise excellence across the Europe, Middle East and Africa (EMEA) region and remain one of the most prestigious honours in the sector due to their commitment to transparency and industry credibility.
Jesper Svensson, CEO of Betsson Group, was recognised as Executive of the Year, underscoring the impact of his leadership over the past year. What makes this accolade particularly significant is that it is determined by senior leaders from across the international gaming industry. Being selected by peers who understand the complexity of steering a large-scale, multinational operator highlights the respect Jesper commands and reinforces the influence he continues to have on the sector. This follows his Outstanding Contribution to Gaming award at the SiGMA Euro-Med Awards 2025.
Alongside Jesper’s individual recognition, Betsson Group was also honoured with multiple accolades at the Global Gaming Awards 2026:
- Social Responsibility of the Year – Winner
- Affiliate Programme of the Year – 1st Runner-Up
- Sports Betting Operator of the Year – 2nd Runner-Up
These achievements build on Betsson Group’s strong performance in 2025 at the same awards, when the company also won Social Responsibility of the Year and was recognised as Runner-Up for Sports Betting Operator of the Year.
The Global Gaming Awards are widely regarded as a benchmark of excellence within the industry, supported by a respected voting panel composed of experienced executives from across the EMEA region and independently adjudicated by KPMG to maintain the highest standards of integrity.
The post Betsson Group Celebrates Multiple Wins; Jesper Svensson Takes Home GGA 2026 Executive of the Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports World Cup 2026 Tickets on Sale Now
First wave of tickets includes Early Bird passes, premium experiences and special travel offers ahead of seven-week competition for a record-breaking $75 million prize pool
The Esports World Cup Foundation (EWCF) officially opened tickets sales for the Esports World Cup 2026 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 6 through August 23. The first wave of ticket options for fans is now live at esportsworldcup.com and through international ticketing partners Tixr (US and EU), Webook (Middle East and Saudi Arabia), Platinumlist (Middle East and India), and Damai (China), alongside special travel packages from Saudia Holidays available to first purchasers.
EWC 2026 will feature a record-breaking $75 million prize pool that reflects the evolution of the EWC as a premier sporting event and the anchor multi-title competition within the global esports ecosystem. Over 2,000 players representing more than 200 Clubs and over 100 countries will compete in Riyadh in the industry-leading cross-game Club Championship that is now a focal point of the esports calendar.
Limited-edition goodie bags for Weekly All-Access and Premium Tournament purchases contain a collector coin, trading card, aluminium water bottle, tote bag, T-shirt, fridge magnet, merch voucher, and a collectible pin.
Saudia Holidays, the travel division of Saudia Airlines, the Kingdom’s national carrier, now also offers an all-in-one Early Bird package to experience the Esports World Cup in Riyadh, including return flights, hand-picked hotels near the action, and a free All-Access Pass for the full duration of the stay, with one simple booking and no hidden fees.
Regular Tournament Passes and Daily Passes will be released in the next wave of sales.
The EWCF has officially confirmed the weekly schedule for EWC 2026, locking in seven weeks of world-class competition. Below is the schedule for each EWC tournament, sorted by week.
The post Esports World Cup 2026 Tickets on Sale Now appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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