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King Billy Casino anoints Symplify to enhance its customer engagement strategy
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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has been anointed by King Billy Casino to enhance its customer engagement strategy.
King Billy Casino has ascended to the elite iGaming heights by providing superb online casino entertainment and this will be consolidated with Symplify’s fully integrated CRM Ecosystem. Symplify’s AI Personalisation Module was a key factor in the agreement, which delivers a hyper personalised Onpage experience shaped by machine learning.
The state-of-the-art CRM ecosystem also enables King Billy to optimise its communication strategy across its extensive user base via the Email, SMS and Push Packages.
This deal includes access to Symplify’s proprietary Campaign and Customer journey builder modules that are designed to boost user engagement processes. King Billy is also now able to create highly personalised customer lifecycle journeys in real time dictated by customer events and campaigns.
King Billy prides itself on providing socially responsible gaming environments for players. This mission is to be strengthened by Symplify’s SaaS service as it’s enriched with several modules that monitor concerning behaviours and help identifying abusers. AI will be leveraged to help the business optimise marketing spend and develop greater customer sentiment leading to increased Lifetime value.
Symplify’s CEO Robert Kimber said: “Our leading CRM Ecosystem is perfectly suited to support King Billy’s progressive growth plans and we’re pleased to be onboard. Symplify’s single solution caters for profitability through conversion and driving increased playing activities by optimising the player experience.”
King Billy Casino CEO, followed: “After 6 years of constant growth, innovation, attention to the player’s needs and commitment to responsible gaming, we find ourselves at a crossroads of transformation and critical choices in a new gaming paradigm. In this new era, we strongly believe Symplify to be one of our closest allies with their unmatched tools and modules. Welcome aboard, the King welcomes you!”
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Gamification
GoldenRace launches V5 mobile solution with unified app and WebGL branding
GoldenRace has launched its next-generation V5 mobile solution, the supplier announced on 1 July 2026 in Malta. The company positions the release as a mobile delivery upgrade for its virtual sports and betting content, aimed at maintaining performance under high player traffic.
According to GoldenRace, V5 consolidates its previous architecture into a single application and “drastically reduces load sizes by 80–90%.” The company also said the platform is built “completely from the ground up” with a unified UI/UX designed to remain responsive across different network conditions.
On product features, GoldenRace said V5 introduces “advanced WebGL capabilities” to support high-fidelity graphics and operator-controlled branding. It also adds native gamification tools across games, including custom Tournaments, Leaderboards and Free Bets.
The company also outlined three mobile upgrades intended to reduce friction in the betting flow: a Lobby with modular layouts and a one-click toggle between scheduled and instant views; a next-generation Betslip with richer visual components and “smart organisation”; and dynamic Leaderboards with configurable funding and custom point logic.
GoldenRace said operators can switch to V5 by “changing a single line of code,” and added that a demo is available for operators evaluating the new mobile solution.
The post GoldenRace launches V5 mobile solution with unified app and WebGL branding appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
certification
PopOK Gaming secures certification for Portugal iGaming market
PopOK Gaming has obtained certification for the Portuguese iGaming market, adding Portugal to its list of regulated jurisdictions where it can offer compliant gaming content to licensed operators.
The company said the certification confirms it meets local regulatory and technical requirements and supports its strategy to expand in regulated markets.
PopOK Gaming did not disclose which regulator or test lab issued the certification, which products are covered, or the date the approval was granted.
Portugal continues to operate a ring-fenced regulated online gambling framework, with market access dependent on product approvals and operator licensing. For suppliers, local certification is typically a prerequisite to distribute content to licensed brands.
The post PopOK Gaming secures certification for Portugal iGaming market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
API
St8 adds game round replays to its single API platform
Replay tool builds on St8’s graphical game round details and launches first with nine casino game studios.
St8 has launched game round replays, adding visual playback of completed casino game rounds to its existing single API platform. The company said the feature is designed to help operators verify outcomes faster and resolve player queries more efficiently.
The new capability builds on St8’s graphical game round details, which it said is already used by operators. With replays, support and operations teams can access a round’s visual playback to investigate gameplay disputes and respond to players with more transparency.
St8 also positioned the feature as a player engagement tool, with operators able to surface notable moments such as big wins and bonus rounds for promotional use.
Game round replays will initially support titles from AvatarUX, BGaming, Endorphina, Hacksaw, Peter & Sons, Pragmatic Play, Scatter Kings, Shady Lady, and Tequity Originals, with more providers to be added. St8 said the feature is delivered through its existing single API integration and requires no additional development work, and is intended to scale across multiple brands and regulated markets.
David Fall, Business Development Manager at St8, said: “Operators are under increasing pressure to deliver exceptional customer support while keeping operational costs under control. Our graphical game round details have become a trusted and widely used tool for operators, giving support teams quick access to the information they need to resolve player queries efficiently. Game round replays complement this capability by providing a visual playback of each round, helping teams resolve cases even faster and with complete confidence.
“Beyond operational efficiency, the feature also opens up new opportunities for engagement. Operators can showcase exciting gameplay moments, celebrate big wins and create richer player experiences – all through the same integration. Because game round replays are delivered through our existing single API, partners can access this functionality immediately while continuing to benefit from the simplicity and scalability that sit at the heart of the St8 platform.”
The post St8 adds game round replays to its single API platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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