Latest News
Pollard Banknote Awarded Instant Scratch Ticket Contract By Norsk Tipping
Pollard Banknote Limited is pleased to announce that, following a competitive procurement process, it has been awarded a primary contract from Norsk Tipping, Norway’s national lottery, to supply instant scratch tickets. The three-year contract commenced December 1, 2022 and will automatically renew for one additional year.
This is the second consecutive contract where Pollard Banknote has been named primary supplier, marking the continuation of the long-standing partnership between Pollard Banknote and Norsk Tipping. Most recently, Norsk Tipping achieved notable sales success with the launch of several products featuring Pollard Banknote’s industry-leading innovations, including Scratch Tab™, featured in the best-selling holiday game, Flax Julekalender. Offering big value in an oversized ticket, Flax Julekalender continues to be a player favourite at Christmas every year. The Lottery has also leveraged Pollard Banknote’s Scratch FX™ innovation, which adds sparkle and shines brightly at retail, to drive record-setting sales that benefit good causes across Norway.
Pollard Banknote also shares the Lottery’s commitment to raising funds for good causes while providing products and services responsibly and ethically. Throughout the duration of the contract, Pollard Banknote will continue to work alongside Norsk Tipping to ensure it upholds sustainable and environmentally friendly practices.
“Pollard Banknote has been a trusted partner for many years and through this new contract we look forward to leveraging more of their industry experience and expertise, including strategic marketing services, as well as exciting product innovations,” said Hans Erland Ringsvold, Head of Gaming Operations, Norsk Tipping. “We are excited to continue to work together to offer our players instant scratch tickets, both retail and online, in an innovative and sustainable manner that grow revenues to the benefit of sports, culture, and humanitarian organisations in Norway.”
“We are thrilled to continue our successful relationship with Norsk Tipping,” said Julia Cloutier, Senior Director, Sales & Marketing, Pollard Banknote. “The Lottery has leveraged many of Pollard Banknote’s exciting product innovations over the years, including Scratch FX™, Iridescent FX™, and Scratch Tab™. This new contract will allow us to continue to work with the Lottery to offer our latest innovations and sustainable, market-specific strategies to ensure growth that benefits good causes across Norway.”
Powered by WPeMatico
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
-
Compliance Updates6 days agoDutch Gambling Trade Association Sues Meta Over Illegal Gambling Ads
-
BetWarrior6 days agoKambi Group Extends its Partnership with BetWarrior
-
Amusnet6 days agoAmusnet Strengthens its Position Among Bulgaria’s Leading Employers in ICAP CRIF Ranking
-
Australia6 days agoFeedback Sought on How Public Lotteries are Run in NSW
-
3 Oaks Gaming5 days ago3 Oaks Gaming releases Joker Glitz x1000 slot with stacked multipliers
-
Asia5 days agoPhilWeb Secures ₱2.02 Billion Strategic Investment from Lance Y. Gokongwei to Accelerate AI-Driven Technology Expansion
-
Africa5 days agoBGaming signs PlaylogiQ distribution deal to grow Africa reach
-
Latest News6 days agoBetnacional realiza o maior São João brasileiro fora do Brasil em Miami



