Playson goes live with E-Play24 collaboration

Playson, the fast-growing digital entertainment supplier, has boosted the reach of its slots portfolio in Italy after going live with the content operator, E-Play24.

The new partnership with the Italian licensee will see Playson’s slots become more widely available within the regulated market, with E-Play24 operator partners now able to launch its range of quality titles.

This includes Playson’s existing top five games in Italy – Lion Gems: Hold and Win, Legend of Cleopatra Megaways, Book of Gold Multichance, Solar Queen and Buffalo Power: Hold and Win.

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With the help of E-Play24 and its network, these games alongside Playson’s other hit titles will experience huge growth within the Italian iGaming sector.

E-Play24, founded in 2009,  has grown to become a major provider of casino content to Italian-facing operators. Playson already enjoys a strong foothold within the country and anticipates this latest integration will further improve its standing in such a key market.

Tamas Kusztos, CCO at Playson, said: “With our games now going live with E-Play24, we expect to be able to tap into the Italian market and uncover a new demographic of players to experience Playson’s fantastic titles.

“We are delighted to work with such a prestigious game operator which has proven itself to be one of the best in the industry. We look forward to a long and successful partnership with the company and further establish ourselves as a major provider within Italy.”

Alessandra Rosati, Senior Account Manager at Playson, added: “Our top five games in Italy already have outstanding numbers to fall back on and this collaboration will further boost our standing in the region.

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“It isn’t just these five games that are performing really well. We have an extensive library of slots that we believe will become far more popular thanks to E-Play24’s commitment and hard work to delivering content to a wide network of operators.”