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Yggdrasil and Reflex Gaming extend partnership to target UK retail with Yggdrasil game mechanics

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Yggdrasil, the leading worldwide publisher of online gambling content, has signed an agreement with Reflex Gaming, an omni-channel supplier of games and machines, to introduce its high-performing Game Engagement Mechanics (GEMs) to the land-based sector for the first time.

The deal will see Reflex Gaming incorporate Yggdrasil’s GEMs to its retail games offering in the UK, available on terminals in betting shops, arcades, pubs and other recreational venues.

Reflex Gaming has been a YG Masters partner since 2020 and has released 11 online titles through the program, with a number of them featuring Yggdrasil’s proprietary GEMs, including the popular Dublin Up DoubleMax and Desperate Dawgs 2 Gigablox.

Yggdrasil’s successful GEMs portfolio now consists of Gigablox, MultiMax, GigaRise, Splitz, FastPot5 and DoubleMax, as well as recently introduced WildFight and DuoMax.

The partnership extension will see the two companies enhance capabilities as Yggdrasil’s GEMs make their land-based debut and Reflex Gaming can offer its retail customers engaging and proven mechanics from the online channel.

Founded in 2004, Reflex Gaming is highly regarded in the industry as the largest independent machine supplier in the UK with a comprehensive portfolio of in-house IP. This includes some of the most popular digital land-based games content in the UK and the Netherlands with more than 4,500 digital machines connected to its Slingshot platform.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Strengthening our partnership with Reflex Gaming to bring our GEMs to the land-based space is a great milestone for us.

“We have already had great success together, releasing a number of high-performing online titles to players and we are thrilled to now take this to the retail sector. This deal is testament to the strength of our GEMs and the potential it has to take the player experience to a new level.”

Mat Ingram, CPO at Reflex Gaming, said: “We are extremely pleased with what we have achieved as a YG Masters partner in the last few years, and we have been very impressed with how the GEMs have performed on our online titles.

“Bringing the mechanics to UK players of our retail content is extremely exciting for us and we believe they offer great potential also in this space and look forward to further expanding our successful collaboration.”

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MelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe

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SiGMA Europe is one of the most significant events in the iGaming industry. This year, the event is taking place in Rome and will bring together over 30,000 attendees, 1200 sponsors and feature four stages with 550+ top speakers.

On November 05, in partnership with MelBet Partners & Affiliates, former MMA legend and World Champion Kamaru Usman will join the event as a special guest. At booth 5067G attendees of SiGMA Central Europe have the chance to take photos, hear insights and what it takes to rise to the top on a global stage.

During the conference, there will be two activities available for guests at MelBet’s booth:

Punch Challenge. Anyone can come to the booth on November 4 and test their punching power. The person with the strongest punch will have the honour of competing against Kamaru Usman himself.

Want to get exclusive merchandise and take a photo with the MelBet Partners & Affiliates championship belt? Visit the booth. Follow MelBet’s official Instagram account and take a picture with the belt. Those who post a story with the championship belt and tag MelBet will automatically be entered into a drawing for exclusive UFC-themed merchandise.

There will also be a private party, Triumph of the Gladiators, exclusively for the partners and representatives of MelBet Partners & Affiliates, which Kamaru himself will attend. This evening will be an epic event, where history and modernity merge into one.

The post MelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe appeared first on European Gaming Industry News.

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YouTube’s strengthened approach to online gambling and graphic violence in gaming

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YouTube has announced that it will strengthen enforcement of its community guidelines on violent gaming and online gambling content, starting on 17 November.

“Starting on November 17th, 2025, we’ll be strengthening enforcement of our Community Guidelines around online gambling and graphic violence in gaming.

“Our policies are designed to evolve alongside the digital world. We’re making these updates to keep pace with new trends, like gambling with digital goods, and to more closely align our guidelines for mature content with industry standards.

Here’s a Summary of What’s Changing:

Online Gambling Content

“Our current policy prohibits content that directs viewers to online gambling sites or applications that are not certified by Google. We’re expanding our enforcement to now cover online gambling with additional items that have monetary value, including digital goods (e.g. video game skins, cosmetics and NFTs).”

Social Casino Content

“We’re updating our approach to casino-style games where nothing of real-world monetary value is wagered or cashed out. Content that depicts, promotes, or facilitates social casino sites will now be age-restricted.”

Graphic Gaming Content

“In addition to our existing guidelines around graphic gaming content, we will age-restrict an additional small subset of video game content featuring realistic human characters that focuses on scenes of torture or scenes of mass violence against non-combatants. We’ll consider several factors when reviewing this type of content such as:

• Duration – If the graphic scene is sustained (rather than fleeting). For compilation videos, we’ll now consider the cumulative duration of all of the graphic clips combined.

• Prominence – If the violent imagery is zoomed-in or the main focus of the scene

• Realistic human characters – If the violence is happening to a character that looks like a real human.”

“We expect most channels will experience little to no impact but we know this is a lot of information, and we want to ensure you have time to adapt.

Existing videos. Content uploaded before November 17, 2025, that violates these guidelines may be removed or age-restricted, but will not result in a strike. Remember, age-restricted videos can stay on your channel for 18+ audiences.”

“Making edits: For creators who have content that’s in-scope of these updates, you may be able to edit your video description or use our video editor trim or blur tools to make any necessary changes before November 17, 2025.

Notifications: If we age-restrict or remove your content, we’ll notify you by email. If you disagree with the decision, you can always choose to appeal.”

The post YouTube’s strengthened approach to online gambling and graphic violence in gaming appeared first on European Gaming Industry News.

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NagaWorld Achieves Exceptional Great Place To Work Certification with Near-Perfect 95% Trust Index Score

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NagaCorp Ltd. together with its subsidiary NagaWorld, a leading Integrated Resort in the Mekong Region, announced that it has recently been Certified by Great Place To Work, a global authority on workplace culture. This prestigious certification, earned with an exceptional Trust Index score of 95%, is based entirely on direct and anonymous employee feedback. A high score indicates a positive work environment where employees felt empowered to be their best selves in a safe work environment while receiving fair recognition, rewards and opportunities for growth.

“It is encouraging and inspiring to see the practice of workplace culture and excellence being cultivated and recognised in Cambodia and being valued by each member in our company. We are both humbled by this international recognition and immensely proud of each member of our Naga family who through their passion for improving livelihoods come to the workplace everyday, not only to work, but to learn, to deliver and to promote the Khmer culture to the world through the works we collectively do. This certification is a recognition of the collective spirit and dedication of every member of our Naga family,” said Mr. Chen Yiy Fon, Chief Executive Officer & Executive Director of NagaCorp.

“We will mark this milestone in our ‘Shaping Tomorrow, Together’ journey, which places our people at the core of everything we do. We are immensely proud of our team of over 6000 professionals. This recognition is possible because of you. We congratulate our fellow recipients in Cambodia who have received Great Place to Work certification and together let us continue to build and foster a workplace environment of excellence, integrity, and mutual respect where productivity can thrive and flourish,” Chen Yiy Fon added.

The post NagaWorld Achieves Exceptional Great Place To Work Certification with Near-Perfect 95% Trust Index Score appeared first on European Gaming Industry News.

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