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Yggdrasil and Reflex Gaming extend partnership to target UK retail with Yggdrasil game mechanics

Published

3 years ago

December 19, 2022

Reading Time: 2 minutes

Yggdrasil, the leading worldwide publisher of online gambling content, has signed an agreement with Reflex Gaming, an omni-channel supplier of games and machines, to introduce its high-performing Game Engagement Mechanics (GEMs) to the land-based sector for the first time.

The deal will see Reflex Gaming incorporate Yggdrasil’s GEMs to its retail games offering in the UK, available on terminals in betting shops, arcades, pubs and other recreational venues.

Reflex Gaming has been a YG Masters partner since 2020 and has released 11 online titles through the program, with a number of them featuring Yggdrasil’s proprietary GEMs, including the popular Dublin Up DoubleMax and Desperate Dawgs 2 Gigablox.

Yggdrasil’s successful GEMs portfolio now consists of Gigablox, MultiMax, GigaRise, Splitz, FastPot5 and DoubleMax, as well as recently introduced WildFight and DuoMax.

The partnership extension will see the two companies enhance capabilities as Yggdrasil’s GEMs make their land-based debut and Reflex Gaming can offer its retail customers engaging and proven mechanics from the online channel.

Founded in 2004, Reflex Gaming is highly regarded in the industry as the largest independent machine supplier in the UK with a comprehensive portfolio of in-house IP. This includes some of the most popular digital land-based games content in the UK and the Netherlands with more than 4,500 digital machines connected to its Slingshot platform.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Strengthening our partnership with Reflex Gaming to bring our GEMs to the land-based space is a great milestone for us.

“We have already had great success together, releasing a number of high-performing online titles to players and we are thrilled to now take this to the retail sector. This deal is testament to the strength of our GEMs and the potential it has to take the player experience to a new level.”

Mat Ingram, CPO at Reflex Gaming, said: “We are extremely pleased with what we have achieved as a YG Masters partner in the last few years, and we have been very impressed with how the GEMs have performed on our online titles.

“Bringing the mechanics to UK players of our retail content is extremely exciting for us and we believe they offer great potential also in this space and look forward to further expanding our successful collaboration.”

ELA Games

ELA Games Powers the Reels with Retro-Electric Slot “Rapid Wild”

Published

1 minute ago

February 26, 2026

Wladimir P.

ela-games-powers-the-reels-with-retro-electric-slot-“rapid-wild”

The studio’s newest high-volatility game fuses traditional casino visuals with fiery multipliers, sticky wilds, and an increasing jackpot.

ELA Games has officially launched its latest slot, Rapid Wild. This neon-filled title immerses players in the core of a high-stakes competition, merging classic arcade visuals with a frantic energy to the gameplay.

A Charged Vintage Slot

Though ELA Games has built a unique identity with immersive worlds and character-driven narratives, Rapid Wild seeks to demonstrate the team’s adaptability and provide players with unparalleled slot excitement. Bathed in a radiant violet light, the game features a smooth, retro design. Gold bars, fortunate dice, and blazing jackpots throb across the 5×3 grid, forming an energetic atmosphere for gamers who enjoy arcade-style thrills with a stronger impact.

At the core of Rapid Wild lies a quest to seek out the Crazy Hot symbols. The process is simple yet fulfilling: the greater the number of symbols that appear on the reels, the larger the jackpot grows. Competitors who can endure the pressure and effectively complete the board will seize the grand reward before the flames diminish.

Explosive No-Cost Games and Turbocharged Wilds

The classic slot experience is enhanced with a genuine array of features. Landing Scatters activates the bonus round, granting 8, 16, or 25 Free Games based on the count of triggering symbols. Amidst these rotations, the genuine strength of the Wilds is revealed:

● Multiplier Wilds: Wilds that double (x2) and triple (x3) enhance the reels to boost winnings.

● Sticky Wilds: These icons adhere to the grid for two extra spins, securing your fortune.

Game Statistics:

● Spools: 5×3

● Winning Lines: 10

● RTP: 94.08% / 96.00%

● Volatility: Elevated (4/5)

● Maximum Win: x5,000 (€250,000)

The post ELA Games Powers the Reels with Retro-Electric Slot “Rapid Wild” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Bet It Drives

CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal

Published

1 minute ago

February 26, 2026

Wladimir P.

coinspaid-ceo-max-krupyshev-on-bet-it-drives:-crypto-secrets-and-why-“zero-risk”-is-the-fastest-way-to-lose-a-deal

Max Krupyshev has been in crypto since 2013—long before it was “the usual.” In Bet It Drives podcast Season 4, Episode 3, the CoinsPaid and CryptoProcessing.com CEO joins host Yevhen Krazhan in Barcelona to explain why trust and controls decide who scales.

“Crypto was never anonymous—that was a misconception,” Max Krupyshev says in the podcast.

From there, he breaks down how the industry matured, why mass adoption is inevitable, and why the biggest risks today aren’t what most people think they are.

During the episode, Max digs into:

Is crypto still associated with money laundering?
Can crypto transactions still be completely anonymous?
The most common crypto fraud patterns in B2B
How to win big deals in business (and the fastest way to lose one)
What he dislikes in iGaming + crypto, and what the industry needs to fix next
The 8-Bitcoin story: what he spent it on, and why he doesn’t regret it
His most remarkable iGaming partnership, and why it mattered
Where crypto will be in 10 years, and what happens to cash along the way

Alongside the industry discussion, Episode 3 brings back Confess or Call, when Max is pushed into a dramatic prank call: ringing his Head of Sales with an “urgent” request.

“This episode is practical,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “Max explains the risks, how fraud happens in practice, and what operators should look for in a payment provider. If you handle payments in iGaming, this episode lays out what matters, and what doesn’t.”

Season 4 opened with a CEO episode with Cedomir Tomic (Founder of Alea) and Oleksandr Feshchenko (CEO of GR8 Tech), followed by Akhil Sarin on marketing and partnerships at Stake. Episode 3 is aimed at operators, affiliates, and product teams who want to understand crypto beyond the obvious. Episode 4 features Marek Suchar breaking down esports betting.

Watch or listen to Season 4, Episode 3 with Max Krupyshev on:

The post CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

España

Interazar confirma la nueva edad dorada del Amusement en España

Published

1 minute ago

February 26, 2026

GamingAmericas.com

interazar-confirma-la-nueva-edad-dorada-del-amusement-en-espana

El Sector del Entretenimiento cobra renovada fuerza en la Feria Española del Juego, y se consolida como una firme apuesta en la próxima edición de Interazar. El certamen, genuinamente español y con una trayectoria incuestionable, refleja así el excelente momento que vive esta Industria, cada vez más influyente en el panorama nacional.

Interazar se prepara para recibir una amplia y sólida representación de expositores, en una edición en la que el peso del entretenimiento será más visible que nunca. El Amusement llega en plena forma, con propuestas renovadas, tecnología aplicada a la experiencia del usuario y una clara vocación de crecimiento. Esta evolución natural ha ido estrechando la convivencia entre sectores que se refuerzan mutuamente bajo el mismo techo ferial.

Entre las empresas que ya han confirmado su presencia destacan Electrocoin, referencia internacional en sistemas de entretenimiento; Progames, conocida por su apuesta constante por la innovación; Rvos. León, con un catálogo cada vez más orientado a la experiencia del jugador; Pasgon Play, empresa especializada en servicios y desarrollos electrónicos que repite tras su debut el pasado año; Euro Orino, sinónimo de fiabilidad y evolución tecnológica; y Toys and Factory, centrada en el ocio familiar y los nuevos formatos de entretenimiento.

Todas ellas y muchas más acudirán a IFEMA los próximos días 28 y 29 de abril con sus últimas innovaciones, dispuestas a demostrar que el sector del Amusement atraviesa una nueva edad dorada. Una realidad que refuerza el papel de Interazar como termómetro fiel de la Industria y como punto de encuentro imprescindible para entender hacia dónde avanza el Sector del Juego y del entretenimiento español.

The post Interazar confirma la nueva edad dorada del Amusement en España appeared first on Americas iGaming & Sports Betting News.