Latest News

Yggdrasil and Reflex Gaming extend partnership to target UK retail with Yggdrasil game mechanics

Published

3 years ago

December 19, 2022

Reading Time: 2 minutes

Yggdrasil, the leading worldwide publisher of online gambling content, has signed an agreement with Reflex Gaming, an omni-channel supplier of games and machines, to introduce its high-performing Game Engagement Mechanics (GEMs) to the land-based sector for the first time.

The deal will see Reflex Gaming incorporate Yggdrasil’s GEMs to its retail games offering in the UK, available on terminals in betting shops, arcades, pubs and other recreational venues.

Reflex Gaming has been a YG Masters partner since 2020 and has released 11 online titles through the program, with a number of them featuring Yggdrasil’s proprietary GEMs, including the popular Dublin Up DoubleMax and Desperate Dawgs 2 Gigablox.

Yggdrasil’s successful GEMs portfolio now consists of Gigablox, MultiMax, GigaRise, Splitz, FastPot5 and DoubleMax, as well as recently introduced WildFight and DuoMax.

The partnership extension will see the two companies enhance capabilities as Yggdrasil’s GEMs make their land-based debut and Reflex Gaming can offer its retail customers engaging and proven mechanics from the online channel.

Founded in 2004, Reflex Gaming is highly regarded in the industry as the largest independent machine supplier in the UK with a comprehensive portfolio of in-house IP. This includes some of the most popular digital land-based games content in the UK and the Netherlands with more than 4,500 digital machines connected to its Slingshot platform.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Strengthening our partnership with Reflex Gaming to bring our GEMs to the land-based space is a great milestone for us.

“We have already had great success together, releasing a number of high-performing online titles to players and we are thrilled to now take this to the retail sector. This deal is testament to the strength of our GEMs and the potential it has to take the player experience to a new level.”

Mat Ingram, CPO at Reflex Gaming, said: “We are extremely pleased with what we have achieved as a YG Masters partner in the last few years, and we have been very impressed with how the GEMs have performed on our online titles.

“Bringing the mechanics to UK players of our retail content is extremely exciting for us and we believe they offer great potential also in this space and look forward to further expanding our successful collaboration.”

Denmark

Spelinspektionen: Data collection for unique Nordic gaming study begins

Published

28 minutes ago

November 28, 2025

George Miller

spelinspektionen:-data-collection-for-unique-nordic-gaming-study-begins

Reading Time: < 1 minute

A joint Nordic research project is now mapping gambling habits and gambling problems – 150,000 people in the Nordic region are participating in the sample.

The Nordic countries Iceland, Norway, Sweden, Finland and Denmark have launched a unique joint research project on gambling: the Pan-Nordic Gambling Study (PANG). The aim is to gather comparable knowledge about gambling habits and gambling problems in the region – something that has been lacking so far. From Sweden, the Public Health Agency, which is responsible for the assignment, and the Swedish Gambling Authority have participated in the work of developing the study.

The study includes, among other things, the prevalence of gambling, participation in different forms of gambling, differences between licensed and unlicensed gambling, and the connection between gambling and health.

“The study will provide a basis for assessing gambling and gambling problems in the Nordic countries. It will be exciting to compare the results with previous Swedish data and with the rest of the Nordic countries, especially since so few similar joint surveys have been conducted in Europe,” says Maria Vinberg, investigator at the Swedish Gambling Authority.

Data collection will now begin in November 2025, when approximately 30,000 randomly selected people in each country will have the opportunity to participate in the survey. The results of the survey will be published in a joint report in spring 2026 and will constitute an important knowledge base for research and future decisions in the field of gambling.

Source: spelinspektionen.se

The post Spelinspektionen: Data collection for unique Nordic gaming study begins appeared first on European Gaming Industry News.

3 Lucky Leprechauns

Reflex Gaming and 4ThePlayer bring Irish magic to British gaming venues with the launch of 3 Lucky Leprechauns

Published

28 minutes ago

November 28, 2025

George Miller

reflex-gaming-and-4theplayer-bring-irish-magic-to-british-gaming-venues-with-the-launch-of-3-lucky-leprechauns

Reading Time: 2 minutes

Reflex Gaming, the UK’s largest independently owned omni-channel supplier, is delighted to announce the launch of 3 Lucky Leprechauns, the latest game to make the leap from online success into British pubs, clubs and arcades. The vibrant, trail-based slot, created by 4ThePlayer, continues the strong partnership between the two companies, following the hugely successful retail adaptations of 3 Lucky Witches, 4 Fantastic Fish and 9K Yeti.

Building on the charm of the online original, 3 Lucky Leprechauns brings its signature Irish whimsy to life on Reflex’s cabinets. The development team worked hard to recreate the Leprechaun Trail on the upper screen, capturing its dynamic movement and colourful feature reveals while ensuring it feels perfectly at home on retail hardware. As with every retail adaptation, navigating Category C and B4 regulations required thoughtful tuning, the team introduced more engaging step-up moments on the trail and ensured that repeat-chance wins on top-tier outcomes add that extra burst of excitement players expect from our games.

3 Lucky Leprechauns features a 243-win ways base game across a 5×3 reel layout, where players begin by choosing one of three leprechauns to act as their Wild. Landing 3 or more Scatters launches players up the Leprechaun Trail Feature, where Cash prizes, Win Spins, Picks and big-money Repeaters await. Four Scatters catapult players straight to level 5, while five Scatters boost them to level 8, giving a real sense of momentum from the very first trigger.

The feature continues to climb with each arrow landed, stopping only when the outcome locks onto a prize. On Win Spins or Picks levels, players can choose between collecting the average value or taking on the feature for even bigger potential. Win Spins guarantee a win on every spin with all prizes boosted by a 3× multiplier, while the Pick-A-Prize feature lets players open chests to reveal cash awards.

At the very top of the trail lies the ultimate prize: the Jackpot, which comes with a Repeat Chance on £1 stake.

Mat Ingram, Chief Product Officer at Reflex Gaming, said: “This was an incredibly enjoyable game to bring into the retail space. The Leprechaun Trail gave us a fantastic canvas to work with, and translating its energy onto the upper screen has created something really special. The mix of trail anticipation, character choice and feature variety makes this one of the most entertaining adaptations we’ve delivered. We’re confident players will love it.”

Henry McLean, Co-founder & Commercial and Marketing Director at 4ThePlayer, added:
“We’re thrilled to be partnering with Reflex Gaming once again. They’ve already done a superb job bringing our games to British pubs, clubs and arcades and 3 Lucky Leprechauns continues that momentum in style. The team at Reflex has captured the spirit of the original perfectly, players are going to have a fantastic, fun time with this one!”

The post Reflex Gaming and 4ThePlayer bring Irish magic to British gaming venues with the launch of 3 Lucky Leprechauns appeared first on European Gaming Industry News.

Latest News

Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti

Published

17 hours ago

November 27, 2025

George Miller

tom-horn-gaming-unwraps-a-frosty-treat-with-santa-yetti

Reading Time: 2 minutes

This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.

Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.

The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.

Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.

“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.

Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.

The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.