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IGT Inks Long-Term Contract with Loterie Romande to Power Swiss iLottery System
International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has extended its contract with Société de la Loterie de la Suisse Romande (“Loterie Romande”) until 2031. Under the terms of the new long-term agreement, IGT will continue providing its world-class lottery technology and deploy the back end of its high-performing iLottery system, replacing Loterie Romande’s current back-end system provider, to enhance the lottery player experience in Switzerland.
“IGT has partnered with Loterie Romande for nearly 30 years, supplying us with the most advanced lottery hardware, systems and services that have maximized our contributions to good causes throughout the six French-speaking cantons in Switzerland where our players live,” said Jean-Luc Moner-Banet, Loterie Romande CEO.”We trust that by converting to IGT’s iLottery system, we will be equipped with faster access to player data and analytics to ensure we offer the best player experience possible and responsibly drive sales growth to further benefit charitable organizations.”
“This extension agreement between Loterie Romande and IGT builds upon our comprehensive long-term partnership and represents the next evolution in supplying Swiss lottery players with unrivaled experiences,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “IGT’s sophisticated iLottery system will offer Loterie Romande a dynamic 360-degree player view to easily adapt to customer needs and wide-ranging modules to effectively manage and grow its iLottery program.”
IGT’s iLottery technology will allow Loterie Romande to migrate the digital system to the cloud. Among many benefits, cloud technology offers added security, dynamic scalability, and a reduced time to market for system enhancements. It also facilitates faster and easier integration of data and insights as a further enrichment to the overall player experience. IGT’s iLottery system also incorporates a suite of comprehensive responsible gaming features.
In addition to the new iLottery system, IGT will continue delivering Loterie Romande with its Aurora™ core lottery central system that offers agile elements designed to drive lottery innovation and profitability. IGT will continue to provide Loterie Romande with a customized electronic lottery system.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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