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A new research project to enhance personalised online responsible gambling solutions

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The project, led by the Erasmus University Rotterdam in collaboration with the University of Amsterdam, is based on the exchange of knowledge, expertise, and resources. It will build a comprehensive responsible gambling framework, to examine how best to tailor tools to customers’ individual needs, risk levels and behaviour patterns.

The 4-year project titled, ‘A Safe Bet: design and evaluation of a player-tailored online responsible gambling promotion framework’, will involve the Universities working closely with Playtech and Holland Casino. It aims to develop and evaluate new tools for online Responsible Gambling (RG) by developing and testing high-quality, evidence-based tailored interventions and RG tools in a live setting, marking a hugely significant milestone for responsible gambling as the requirements for the gambling industry to promote safer gambling practices and provide greater customer protection increase.

Shimon Akad, COO at Playtech: “We are investing in data analytics and digital solutions to promote responsible gambling and deliver solutions to reduce gambling-related harm. While there are already tools to help customers gamble safely, we want to significantly improve the effectiveness and use of these tools amongst customers. We believe the best way to achieve this goal is to work collaboratively with academic experts who can identify and evaluate new approaches based on scientific theory. The goal of this research collaboration is to develop a range of effective tools and interventions that can be shared with all stakeholders and adopted by industry and regulators globally.”

Malinda Miener, Chief Compliance Officer of Holland Casino: “Responsible gambling is essential for us: without it, we would not be able to operate. Through our joint efforts we can develop new responsible gambling tools which are based on data and science. This is important because it makes our policies and tools on prevention better. As an online gambling operator, we see it as our duty to prevent players from becoming problem players – we don’t want to earn money from them. With scientific data on our side, we can make sure we use the right intervention at the right time for the right player.”

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Evoplay expands into Peru through new partnership with LaFija.com

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Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.

The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s BlessingPenalty Shoot-Out: Street, and Hot Volcano to local players.

LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.

Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.

Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.

“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”

Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.

“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”

The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Media Troopers Extends World Cup Operations to Include LatAm

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With soccer engagement expected to surge across the United States, Canada, and Mexico ahead of the World Cup from July 11 to July 19, Media Troopers is accelerating its investment in the Latin American market to capitalize on growing demand around the global event.

Already well established in the US and Canada, the company is now expanding its regional presence by developing new soccer-focused marketing channels, strengthening its network of publishers and affiliates, and enhancing its proprietary marketing platform, Media Cruiser, with localized capabilities designed to support campaigns across key Latin American markets.

As part of these upgrades, Media Troopers has introduced advanced geo-targeting tools, Spanish and Portuguese localization, and deeper integration with regional traffic sources to help operators run more precise, market-specific campaigns.

Through the onboarding of sports media outlets and affiliates focused on soccer content, operators will also be able to connect with audiences in major markets including Brazil, Mexico, Colombia, Argentina, and Chile.

Shmulik Segal, CEO of Media Troopers, said:

“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing.

By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”

The post Media Troopers Extends World Cup Operations to Include LatAm appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Cod of Thunder Dream Drop

Prime Casino Rolls Out Exclusive Slot Developed by Relax Gaming

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Prime Casino has exclusively introduced Cod of Thunder Dream Drop, the newest jackpot-driven slot from top provider Relax Gaming.

The Viking fishing experience is now accessible to Prime Casino players who can anticipate the Dream Drop Jackpot, Relax Gaming’s five-level progressive prize system that may activate randomly during play.

In Cod of Thunder Dream Drop, players use their nets on the reels to catch valuable fish symbols that hold immediate cash rewards, while unique features like the Full Net collect mechanic accumulate all visible fish values into one win. When paired with cascading reels and an increasing multiplier ladder, every spin can quickly lead to substantial rewards.

The slot showcases a 5×4 reel configuration with 1,024 winning combinations, along with various captivating features such as tumbling wins, multiplier advancement, and Free Spins.

Prime Casino, a division of Kinetic Digital, features more than 6,000 slot games, and this new addition enhances its current selection of well-known Relax Gaming slots like Money Train 4, Temple Tumble Megaways, and Dork Unit.

Kinetic Digital Head of Brand Marketing Dom Aldworth said: “We’re delighted to bring Cod of Thunder Dream Drop to Prime Casino as an exclusive launch. Relax Gaming has created a brilliant slot that blends an engaging theme with the excitement of the Dream Drop jackpot network and we’re confident our players will love the mix of features, big-win potential and immersive gameplay it delivers.”

The post Prime Casino Rolls Out Exclusive Slot Developed by Relax Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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