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Marcel Elfersy appointed new CCO of Platform and Sportsbook for GiG
Gaming Innovation Group (GiG) has announced the appointment of Marcel Elfersy as its new Chief Commercial Officer for Platform and Sportsbook, as the group looks to strengthen its position as a leading tier 1 platform and sportsbook provider in regulated markets.
Marcel brings with him an impressive resume, with decades of senior and c-level experience, of which the most recent 14 years have been as a key player, developing and strategically advising within the iGaming industry. After leaving 888 in 2021 as Vice President of Business Development spearheading 888’s re-entry into the US regulated igaming market along with a successful track record of growing their their B2B business, overseeing the Delaware Lottery partnership and the Betbright sportsbook acquisition, Marcel was also the CEO for Entain’s Africa JV, B2B and B2C Impala Digital.
Given his extensive previous experience within the industry, it is anticipated that Marcel’s arrival within the sales and commercial team will help further drive the unique potential of GiG’s leading technology, and maximise the opportunities of its continued strategic commitment to global expansion in regulated markets.
GiG’s localised platform and sportsbook has been designed around flexible architecture, aiming to provide unparalleled speed to market and quality of product in up to 36 markets. The technical capabilities provide a complete omnichannel solution, real-time data platform and rules engine, compliance tool Comply, together with a frontend and managed services providing full operational service, with marketing and CRM.
Marcel Elfersy, CCO said; “I’ve been really impressed by GiG’s strategic growth and development as a top tier B2B provider in recent years. With their market agility, unrivalled regulated omnichannel portfolio and full stack of proven products and services, I’m super-excited to be joining Richard and the all-star team at GiG to help drive and accelerate growth across the global iGaming and Sportsbetting space.”
Richard Brown, CEO of GiG added; “We have a continued emphasis on improvement as an operating principle at GiG. Given the business’ strong position within diverse and high value areas of the B2B supply chain in the iGaming and Sportsbetting industry, the appointment of someone of Marcel’s’ calibre and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement.”
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Hell Clock targets PS5 and Xbox Series X|S launch on July 14 alongside Cursed War expansion
Rogue Snail and Mad Mushroom moved the console release from June 2 to avoid Path of Exile’s Return of the Ancients update.
Hell Clock will launch on PlayStation 5 and XBox Series X|S on July 14, 2026, with its first major expansion, Cursed War, releasing the same day on consoles and Steam, according to Rogue Snail and publisher Mad Mushroom.
The date was disclosed during the Latin American Games Showcase alongside a new trailer focused on skills coming in Cursed War: youtu.be/cUWtDLd_u6Y.
Rogue Snail said the console edition and expansion were originally planned for a June 2 launch, but were shifted to avoid Path of Exile’s recent Return of the Ancients update.
Cursed War adds a new story act set during the Paraguayan War of 1864–1870, plus “over 10 new environments,” additional skills and relics, new bosses, and new endgame systems including Endless Nightmares and the full version of Ascension, the company said.
Hell Clock is set against a dark fantasy take on real Brazilian history, including the late 19th century War of Canudos, and is built around ARPG progression with roguelike run structure and build customization.
The post Hell Clock targets PS5 and Xbox Series X|S launch on July 14 alongside Cursed War expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FIFA World Cup
Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo
June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.
With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.
Key Sports Events in June
N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.
Soccer
The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.
11.06–19.07 | FIFA World Cup 2026
Key opening-stage matches:
- 11.06 | Mexico vs South Africa
- 12.06 | Canada vs Bosnia
- 13.06 | USA vs Paraguay
- 14.06 | Brazil vs Morocco
- 14.06 | Germany vs Curacao
- 15.06 | Netherlands vs Japan
- 16.06 | France vs Senegal
- 17.06 | Argentina vs Algeria
- 18.06 | England vs Croatia
- 20.06 | Netherlands vs Sweden
- 21.06 | Germany vs Ivory Coast
- 24.06 | England vs Ghana
- 25.06 | Scotland vs Brazil
- 26.06 | Ecuador vs Germany
- 27.06 | Uruguay vs Spain
- 28.06–04.07 | FIFA World Cup Round of 32
MMA
UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.
- 14.06 | UFC Freedom 250
Basketball
The NBA Finals remain one of the strongest traffic drivers for North American audiences.
- 04.06–20.06 | NBA Finals Series Begins
Tennis
June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.
- 08.06–14.06 | WTA London
- 29.06–12.07 | Wimbledon
Formula 1
In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.
- 14.06 | Barcelona Grand Prix
- 28.06 | Austrian Grand Prix
Esports
Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.
- 02.06–21.06 | IEM Cologne 2026
Cricket
Cricket remains one of the most important verticals for many Tier-1 GEOs.
- 09.06 | Bangladesh vs Australia (ODI)
- 11.06 | Bangladesh vs Australia (ODI)
- 25.06 | England vs New Zealand (Test Series)
How to maximize results from event-driven traffic
June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.
For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.
To make the most of June traffic:
- prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
- prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
- increase budgets during high-profile fixtures and knockout rounds;
- test both Sports Betting and Prediction Market offers to capture different audience segments;
- monitor performance daily and scale winning campaigns quickly while demand remains high.
June sports traffic insights
June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.
The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.
Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.
Top promos for N1 Partners projects in June
Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.
Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000
Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000
Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS
Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS
Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS
Wanna learn more? Contact your manager right now!
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
The post Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FIFA World Cup
Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo
June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.
With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.
Key Sports Events in June
N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.
Soccer
The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.
11.06–19.07 | FIFA World Cup 2026
Key opening-stage matches:
- 11.06 | Mexico vs South Africa
- 12.06 | Canada vs Bosnia
- 13.06 | USA vs Paraguay
- 14.06 | Brazil vs Morocco
- 14.06 | Germany vs Curacao
- 15.06 | Netherlands vs Japan
- 16.06 | France vs Senegal
- 17.06 | Argentina vs Algeria
- 18.06 | England vs Croatia
- 20.06 | Netherlands vs Sweden
- 21.06 | Germany vs Ivory Coast
- 24.06 | England vs Ghana
- 25.06 | Scotland vs Brazil
- 26.06 | Ecuador vs Germany
- 27.06 | Uruguay vs Spain
- 28.06–04.07 | FIFA World Cup Round of 32
MMA
UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.
- 14.06 | UFC Freedom 250
Basketball
The NBA Finals remain one of the strongest traffic drivers for North American audiences.
- 04.06–20.06 | NBA Finals Series Begins
Tennis
June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.
- 08.06–14.06 | WTA London
- 29.06–12.07 | Wimbledon
Formula 1
In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.
- 14.06 | Barcelona Grand Prix
- 28.06 | Austrian Grand Prix
Esports
Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.
- 02.06–21.06 | IEM Cologne 2026
Cricket
Cricket remains one of the most important verticals for many Tier-1 GEOs.
- 09.06 | Bangladesh vs Australia (ODI)
- 11.06 | Bangladesh vs Australia (ODI)
- 25.06 | England vs New Zealand (Test Series)
How to maximize results from event-driven traffic
June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.
For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.
To make the most of June traffic:
- prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
- prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
- increase budgets during high-profile fixtures and knockout rounds;
- test both Sports Betting and Prediction Market offers to capture different audience segments;
- monitor performance daily and scale winning campaigns quickly while demand remains high.
June sports traffic insights
June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.
The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.
Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.
Top promos for N1 Partners projects in June
Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.
Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000
Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000
Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS
Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS
Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS
Wanna learn more? Contact your manager right now!
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
The post Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo appeared first on Americas iGaming & Sports Betting News.
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