Symplify grows its partner portfolio with NuxGame agreement

Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has grown its partner portfolio by signing an agreement with NuxGame.

Gambling platform provider NuxGame provides seamless access to many of the best casino games on the market and will now be able to leverage Symplify’s technology to further expand the business.

NuxGame will support this growth using predictive marketing and on-site recommendation by optimising the management of more than 10 channels including Web Push messaging, Email, Dynamic Web, Print and Social channels in-house.

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An added benefit for NuxGame comes in the form of Symplify’s AI CRM strength, which includes the Campaign and Journey builder modules that create a highly personalised and AI-optimised experience. Together this helps to nurture excellent customer engagement and retention metrics.

Responsible gaming is a core focus and NuxGame will utilise Symplify’s Artificial Intelligence modules to accurately track behaviours and allow pre-emptive measures. AI capability will empower NuxGame to improve marketing strategies that result in enhanced customer satisfaction and higher lifetime value.

Symplify’s CEO Robert Kimber said: “NuxGame has quickly risen to become a major player in the market and we’re thrilled to have an opportunity to work together as they drive the business forward. Our software is designed to positively impact engagement and retention by communicating with customers with unrivalled precision.”

NuxGame’s CEO Daniel Heywood added: “We pride ourselves on delivering top-grade gaming content for our partners through numerous products including our Global Payment Solutions, Website API, Sports Engine and more which we implement in an efficient and timely manner. Working with Symplify will allow us to maximise the impact for our audiences by optimising our marketing strategies and in turn expand upon these possibilities for our clients, increasing the LTV of players by leveraging a personalised AI-optimised experience.”