Affiliate Industry

ThePOGG.com Casino Affiliate Goes Up For Sale

Published

2 years ago

December 8, 2022

Reading Time: 3 minutes

iGaming affiliate and dispute mediation site ThePOGG.com is now being offered for sale to interested parties. ThePOGG.com is one of the most recognisable brands in the sector having established an unparalleled reputation via its authoritative content, unique role as an Alternative Dispute Resolution provider and its work in the area of responsible gambling.

Interested parties should contact Clas Dahlén at [email protected]

From Clas Dahlén of Brand Streamers Group.

European Gaming Congress 2024 (Warsaw, Poland)

“The mission of Brand Streamers has always been to revolutionise gaming streaming in the US markets where we’ve already obtaining over 20 US licenses. To most effectively achieve this objective the Board of Directors has agreed that it would be advantageous to more tightly focus on our streaming objectives and restructure the business away from other areas.

To this end we are now talking to several parties about the potential sale of ThePOGG. ThePOGG is an incredible asset, industry renowned and highly respected. The brand’s achievements in Alternative Dispute Resolution (ADR) and Responsible Gambling are not only unique but have established it as an authority resource without parallel in the sector. We have no doubt that demand for this property will be very high and are looking to find it a home with a new owner who has the resources and respect for the ethos of the brand that will allow it to flourish and reach its full potential.

We are open to conversations with all parties about the potential acquisition of ThePOGG, and will be ensuring that we fully explore all options before any decision is made.”

History of ThePOGG

ThePOGG was founded in 2011 by Duncan Garvie. The site quickly built strong brand recognition via their even-handed reporting on the gambling industry, ThePOGG has for many years been a go-to resource for informed individuals both players and those in the iGaming industry.

ThePOGG Alternative Dispute Resolution (ADR) service was launched in 2012, and has managed over 6.5k player complaints against online gambling companies, resulting in over $7.5 million having been returned to players. ThePOGGs ADR service has been recognised as appropriate to manage player complaints by multiple regulatory agencies and currently acts in an official capacity, providing legally binding rulings, for over 100 MGA licensed gambling operators. No other affiliate based complaint management service is approved to provide legally binding rulings for any regulatory system.

In 2017, ThePOGG founded and developed the responsible gambling service BetBlocker. BetBlocker.org provides free blocking software to anyone who feels that they need support to manage their access to online gambling services. In 2019, BetBlocker had grown so significantly that it was broken off from ThePOGG and established as a charity in its own right. The Trustees overseeing BetBlocker today are the same team that oversees ThePOGG.

Rare Opportunity to Pick Up a High Value Brand

The sale of ThePOGG.com represents a very rare opportunity to pick-up a brand that is industry renowned, holds unique accreditations allowing it to leverage a position of authority to foster trust with users and build SEO strength at the same time.

With Catena Media about to sell their flagship service, AskGamblers, which targets a very similar business model to ThePOGG, potential buyers are in the unique position of being able to pick-up a similar business with stronger core USPs as a complaint management service for a fraction of the astronomical sums being considered for AskGamblers.

ThePOGG’s domain strength compares favourably with some of the top ranking affiliate sites in the industry:

	UR	DR
ThePOGG.com	50	67
AskGamblers	45	79
Casino.org	46	79
Casino.Guru	52	73
Gambling.com	46	76
OnlineCasinos.co.uk	41	63
Casinomeister	39	72

Key Stakeholders Comments

Duncan Garvie, the Founder and ADR Official for ThePOGG.com: “ThePOGG.com has been a work of passion for me for over a decade. Integrity and trust have been at the core of everything I’ve worked to develop and I’m very very proud of the achievements that we’ve made. It’s now time to pass the torch on to someone who can take the brand to the next level.”

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

5 days ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

5 days ago

October 31, 2024

GamingAmericas.com

About SOFTSWISS

Affiliate Industry

Sitebee partners with QMRA

Published

4 weeks ago

October 10, 2024

George Miller

Reading Time: 2 minutes

To help operators and affiliates navigate this complex environment, Sitebee has partnered with Quality Mark Responsible Affiliates, seamlessly integrating legal expertise into Sitebee’s platform.

This collaboration enables Sitebee to offer its clients precise, real-time compliance solutions, supported by QMRA’s thorough understanding of the regulatory frameworks across multiple jurisdictions. With this partnership, Sitebee ensures operators stay informed and equipped to handle the challenges of a rapidly evolving market.

Compliance knowledge rooted in legal expertise

Through the partnership with QMRA, Sitebee offers clients access to an enhanced compliance tool that goes beyond monitoring. Backed by QMRA’s deep expertise in iGaming regulations, the platform now provides tailored legal insights that help operators anticipate and adapt to changing requirements in various regions.

Rasmus Bank Nielsen, Head of Sitebee, remarked: “By integrating QMRA’s extensive legal knowledge, Sitebee empowers our clients with the latest regulatory insights, allowing them to operate with confidence in a highly dynamic market. This partnership gives operators the clarity and foresight they need to manage risk and maintain compliance across all regions where they operate.”

Focused on security, efficiency, and insight

As regulatory demands increase, Sitebee positions itself as an indispensable partner for operators seeking clear, actionable compliance insights. With the addition of QMRA’s expertise, Sitebee clients continues to benefit from:

Legal clarity on regulatory shifts across jurisdictions, ensuring operators are always informed of important changes.
Real-time data that allows for quick, informed decision-making, reducing the risk of non-compliance.
Operational efficiency, streamlining the compliance process through automation, so operators can focus on growing their business while minimizing compliance risks.

Steven Vrolijk, LL.M., Director of QMRA, added: “Our collaboration with Sitebee strengthens the ability to deliver reliable, up-to-date compliance insights. By combining Sitebee’s robust compliance infrastructure with our legal expertise, operators can confidently navigate complex regulations and focus on their core business.”

Ahead of the curve in a complex regulatory environment

With QMRA’s legal expertise now a core part of Sitebee, the platform is designed to help operators navigate the ever-changing regulatory landscape. By providing clients with the most accurate and timely compliance information, Sitebee ensures that businesses are not just responding to changes – they are ready for them.

The post Sitebee partners with QMRA appeared first on European Gaming Industry News.