partnerships
IESF Partners with Nielsen to Bring Cutting-edge Data Analytics to WE Championships
The International Esports Federation (IESF) today announced an agreement with Nielsen, a global leader in audience insights, data, and analytics, to provide invaluable insights on the global esports landscape and events.
Nielsen will review, analyze and verify data collected during the upcoming World Esports Championships Finals in Bali, Indonesia. The data collected will identify areas of growth for IESF and the World Esports Family to achieve a united ecosystem for the proper development of gaming worldwide.
IESF Secretary General Boban Totovski said: “IESF is proud and excited to work with Nielsen to ensure cutting-edge data analytics at this year’s WE Championships Finals. This is the perfect opportunity to build a strong foundation of real data and value with regard to our events and esports more broadly. We have no doubt the insights collected from our largest event will help identify future opportunities for growth so that, ultimately, we can bring esports to even more people worldwide.”
APAC MD Nielsen Sport Mike Wragg said: “At Nielsen, we have been measuring major esports events around the world for more than five years. We pride ourselves on our independent and robust methodology, which has benefitted many major buyers and sellers of sponsorship over the years. The WE Championships Finals is a further opportunity to provide valuable and actionable insights and we hope that by working with IESF on this, we can help contribute to the future development and expansion of Esports across the world.”
The World Esports Family will come together in Bali on December 2 when the highly anticipated Finals of the WE Championships get underway. The competition follows the incredible success of the IESF regional qualifiers. It will feature a record 106 nations competing across six titles – CS: GO, Dota 2, Tekken 7, eFootball, PUBG Mobile, and Mobile Legends: Bang Bang.
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Jumio Enters into Partnership with BOYLE Sports
Jumio, the leading provider of AI-powered identity intelligence, has partnered with BOYLE Sports, Ireland’s largest independently owned bookmaker, to deliver a faster, safer, and more seamless onboarding experience for players across the UK and Ireland.
BOYLE Sports is using Jumio’s Identity Verification and Doc Proof solutions to automatically and rapidly verify new players’ identities during onboarding. Jumio’s AI-powered checks enable BOYLE Sports to verify customers’ identities while supporting a smoother, more efficient onboarding journey, helping the company manage compliance requirements, and maintaining the high levels of customer trust and assurance needed in online gaming.
Ireland recently overhauled its gaming framework with the passing of the Gambling Regulation Act 2024, which placed additional requirements on operators to balance customer experience, fraud prevention and regulatory readiness. Jumio helps BOYLE Sports and other operators to comply with new Gambling Regulatory Authority of Ireland (GRAI) mandates, by streamlining player verification workflows and providing robust, automated AML screening.
“BOYLE Sports is committed to putting customers first, and that starts with making onboarding as simple, secure and reliable as possible. Jumio gives us a more advanced identity verification experience, with AI-powered checks that help us protect our customers and our business. We have already seen higher automatic verification rates, which not only improves the customer onboarding experience, but also reduces our operating costs by minimising the need for manual checks,” said Gareth Mok, director of operational compliance at BOYLE Sports.
“Gaming operators are being asked to move faster, protect players better and meet new GRAI compliance expectations all at once. We know that a strong onboarding experience is not just about speed – it’s about building trust from the first interaction. We are proud to support BOYLE Sports as it continues to raise the bar for safe, customer-first gaming across the UK and Ireland,” said Mike Nawrocki, chief revenue officer at Jumio.
The post Jumio Enters into Partnership with BOYLE Sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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PhilWeb Corporation Announces an Exclusive Partnership with Pragmatic Play
PhilWeb Corporation has announced an exclusive partnership with Pragmatic Play that will enable licensed gaming operators in the Philippines to utilise international ecosystem partner Pragmatic Play’s gaming services through PhilWeb. The partnership represents a significant expansion of PhilWeb’s technology-enabled gaming services business and further strengthens its position as a trusted technology and commercial partner for licensed gaming operators in the Philippines.
Under the arrangement, PhilWeb provides hosted services through remote technology infrastructure and API-enabled integration, enabling operators to efficiently make available a broad portfolio of gaming offerings to their end users, subject to applicable regulatory approvals and contractual arrangements, within the third quarter of 2026.
“This partnership represents an important milestone in PhilWeb’s long-term strategy of expanding its technology-enabled gaming services business. By collaborating with one of the industry’s leading international gaming services providers, we are positioned to broaden our commercial relationships with licensed operators while creating a scalable and recurring revenue stream through technology-enabled services,” said Edgar Brian K. Ng, President of PhilWeb.
Pragmatic Play is already utilised by a substantial majority of online gaming platforms licensed to operate in the Philippines. PhilWeb expects the exclusive commercial arrangement to strengthen its existing operator relationships while creating opportunities for further growth as additional operators adopt the hosted gaming services available through the partnership.
The partnership also establishes a platform for PhilWeb to pursue additional collaborations with international gaming services providers, supporting its objective of building a diversified portfolio of technology-enabled offerings for the regulated Philippine gaming market.
The post PhilWeb Corporation Announces an Exclusive Partnership with Pragmatic Play appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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NetWin.it Enters into Partnership with Fast Track
NetWin.it, the regulated Italian online casino and sports betting operator, has selected Fast Track’s CRM, Rewards and Greco to run player engagement across its Italian operation.
The agreement deepens Fast Track’s presence in the Italian market, bringing CRM, Rewards and Greco together in a single deployment. The operator is part of RB Holding, a group with more than 70 years in gaming, and runs an ADM-licensed online casino and sportsbook with a broad catalogue spanning slots, live casino, sports betting and Italian card games.
With CRM, Rewards and Greco working from a single real-time customer model, NetWin’s team will be able to design and run player engagement, gamification and loyalty mechanics, and gameplay-intelligent bonus strategy from one connected platform, alongside Fast Track AI, the platform’s natural-language and agentic-workflow capabilities that let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.
“Choosing Fast Track gives our team one platform to run engagement, gamification and bonus strategies together, built for the Italian market and the way we want to grow. We are excited about what this lets us build for our players,” said Stefano Giancotti, Head of Product at NetWin.
“There is real talent behind NetWin, with decades of gaming experience within the group and clear ambitions for its Italian players. With CRM, Rewards and Greco now running together, we’re looking forward to helping them move into agentic workflows across the full Fast Track suite, and building something built to last in this market,” said Simon Lidzén, Co-Founder and CEO of Fast Track.
The post NetWin.it Enters into Partnership with Fast Track appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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