Canada
MediaTroopers to Launch in Maryland
MediaTroopers, a prominent US digital marketing agency that specializes in online gambling, announced this week it has launched activities in Maryland. As MD bettors can now wager legally on their favourite sports and markets, this newly regulated state adds to MediaTroopers’ portfolio of 22 US states in which the company operates to promote legal, safe, and responsible gambling products. Ultimately, it will enable MediaTroopers to help its existing and new partners to reach millions of customers in Maryland.
Just in time for Thanksgiving, Maryland sports betting is legal and live at long last. With the market launching during the 2022 Qatar FIFA World Cup and while this year’s NFL season is in full swing, it’s an incredibly exciting time for Maryland bettors. Similarly, substantial player engagement is expected after successful pre-launch marketing campaigns and plenty of fan involvement stirred up by leading gambling operators.
Maryland Gov. Larry Hogan announced that online and mobile sports betting would be available in the state from November 23, 2022. Some of the US’ biggest sports betting and iGaming brands are now live in Maryland, with many more expected to launch or waiting for the regulatory process to begin.
Several operators have already launched in Maryland, including long-standing customers of MediaTroopers like BetMGM, BetRivers, Caesars, DraftKings, FanDuel, and PointsBet.
Shmulik Segal, the Co-Founder and CEO of MediaTroopers, said, “MediaTroopers is excited to launch in Maryland alongside the state’s legal and regulated gambling market. And what better time to go live, with the World Cup kicking off and the 2022 NFL season in full action.”
“However, we are mindful that along with this incredible opportunity comes an essential responsibility to promote fun yet safe sports betting to our customers.” Segal continued.
Segal concluded, “Here at MediaTroopers, we pride ourselves in our ability to effectively expand and reach new operators, adapting our services from state to state, along with our extensive digital marketing facilities. Ultimately, we look forward to working in Maryland and delivering top-quality service to gambling operators.”
As an industry-leading digital marketing agency, MediaTroopers has grown to become a top publisher in the sports betting and iGaming-regulated US markets. Decades of combined digital-marketing strategy experience and an extensive network of publishers allow the company to provide its clients with bespoke marketing solutions to best fit their needs.
With the addition of Maryland, MediaTroopers Inc is now licensed or operational in 22 US states, including prominent markets like New Jersey, Pennsylvania, Nevada, New Jersey, New York, Michigan, West Virginia, and Washington DC. With a huge focus on innovation, MediaTroopers has a substantial portfolio of over 60 clients, including leading US sportsbook operators like DraftKings, FanDuel, MGM, and more.
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Alberta
Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint
The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.
Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.
The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.
Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.
Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.
As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.
About Play’n GO
With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.
A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.
Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.
Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.
The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.
With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.
In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.
Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.
For more information, please visit www.playngo.com
The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.
Alberta
Play’n GO secures Alberta iGaming supplier licence from AGLC
Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.
The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”
Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.
The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGLC
Alberta iGaming Corporation Appoints Dan Keene as its CEO
Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.
About Dan Keene
Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.
The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.
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