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Ultimate Andar Bahar – the much-loved classic card game with added multipliers
Ezugi, the live casino solutions provider, today launched its unique Ultimate Andar Bahar, a super-charged version of its highly successful Andar Bahar card game.
Ultimate Andar Bahar takes this classic, hugely popular Indian card game – one of Ezugi’s best-performing online casino games – and builds in even more excitement with the addition of massive multipliers to the base game, as well as the addition of even bigger multipliers on the eight optional side bets.
In the easy-to-play main game, players simply predict on which side – the Bahar side or the Andar side – a card will be dealt that matches the initially dealt ‘Joker’ card. The easy-to-understand side bets heighten the suspense still further by allowing players to predict at which point in the dealing the matching card will be drawn: will it be in ‘Cards 1–5’, ‘Cards 6–10’ and so on, through to ‘Cards 41–51’?
On top of this, in each game round one to three multipliers (2x, 3x and 5x) can hit one to three random cards in the base game, making it possible to win up to 125x on the main bet. The same value multipliers also hit between one and eight of the side bets, in this case multiplying potential winnings up to an amazing 500x!
Pang Goh, Business Development Director at Ezugi, said: “Believed to have originated in southern India many centuries ago, Andar Bahar is a simple, fast-paced and incredibly engaging card game that is part of traditional Indian social life. Our Ultimate version of Andar Bahar is a super-special edition of this classic, much-loved game. It’s faithful to the traditional game but adds the potential for massively multiplied wins in the base game and in the side bets too. Not only that, in parallel we are releasing a new version of our regular live Andar Bahar game too, with a brand-new UI and new graphics and animations that add a spectacular new dimension to the live gaming experience. We are confident that players old and new will love both of these classic Andar Bahar games!”
Goh added: “As part of Evolution Group, Ezugi is committed both to innovation and to honouring and building on classic casino games from a mix of cultures. Watch this space, because there are many more new, standout titles in the pipeline that will add unique twists, extra excitement and the potential for big wins.”
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Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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