Latest News
Completion of Entain CEE’s acquisition of SuperSport
Entain plc, the global sports betting, gaming and interactive entertainment group, is pleased to announce that Entain CEE has completed the acquisition of the SuperSport Group (“SuperSport”), the leading gaming and sportsbook operator in Croatia.
On 11 August 2022, Entain announced it had partnered with EMMA Capital (“EMMA”), a leading investment firm operating in the Central and Eastern European (“CEE”) region, to establish Entain CEE, a strategic platform to drive expansion in the highly attractive CEE market.
SuperSport has a leading c50%1 share in the fully regulated Croatian market. Its unrivalled brand and online focused sports betting, as well as iGaming offer is underpinned by its proprietary technology solution.
Entain CEE is a unique platform created to unlock the €5.0bn2 regulated betting and gaming market opportunity across CEE. Entain CEE is led by SuperSport’s CEO, Radim Haluza, who has significant experience in this region.
Jette Nygaard-Andersen, Entain’s CEO, commented: “We are very pleased to have completed the acquisition of SuperSport, which is the first by the newly created Entain CEE. SuperSport expands our operations into the highly attractive and regulated Croatian market, as well as establishing Entain CEE as a strategic growth platform into the wider region. We look forward to working with Radim and the SuperSport team alongside EMMA Capital as we execute on this exciting opportunity.”
On 19 October 2022, Entain announced the successful issuance of a $1bn new term loan that will be partially used to finance the acquisition of SuperSport.
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HELL Partners
HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
Doron Affiliate Manager [email protected]
Anna Affiliate Manager [email protected]
Maxim Affiliate Manager [email protected]
The post HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
HELL Partners
HELL Partners at IGB Live Prada Gifts, Private Screenings, and Your Next Best Deal
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
Doron Affiliate Manager [email protected]
Anna Affiliate Manager [email protected]
Maxim Affiliate Manager [email protected]
The post HELL Partners at IGB Live Prada Gifts, Private Screenings, and Your Next Best Deal appeared first on Americas iGaming & Sports Betting News.
Latest News
HELL Partners at IGB Live Prada Gifts, Private Screenings, and Your Next Best Deal
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
▪️Doron Affiliate Manager [email protected]
▪️Anna Affiliate Manager [email protected]
▪️Maxim Affiliate Manager [email protected]
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