Latest News
BETER Live has teamed up with game aggregator SoftGamings
Live casino provider BETER Live, part of the industry-leading provider BETER, has announced a new partnership with SoftGamings, which grants SoftGamings’ operators access to BETER Live’s large selection of games. BETER Live’s library includes a vast array of exciting, stylish games from cutting-edge studios to suit all tastes from Baccarat, Andar Bahar, and Sic Bo to the brand-new Gravity Blackjack, which features unique multipliers.
“I’m very excited to start working with SoftGamings as I know they’ll be able to get the best out of our games library. What’s more, our cooperation will undoubtedly help us to strengthen and raise awareness of the BETER Live brand, whereas SoftGamings’ partners will appreciate the quality content featured in our games”. – Anna Vikmane Director at BETER Live
“When it comes to our visions for developing the igaming market, us and SoftGamings are on the same page. Therefore, we actively encourage the use of new tools and solutions. Partnering with such a large game aggregator will help BETER Live increase the reach of its offering and provide unique content to the European, Latin American, and CIS markets.” – Yori Arami, CRO at BETER.
BETER Live games are already available on SoftGamings platform, so SoftGamings partners will be able to evaluate the new products very soon.
“We’re always very enthusiastic about innovations, as well as fresh offerings, in the igaming market and are very excited about this new partnership with BETER Live. We can offer them plenty of opportunities to enhance their reputation, while their content will give our operators new profitable results. I hope that our collaboration with BETER Live proves to be long and fruitful”. – Anna Lalina, Head of partnerships at SoftGamings.
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executive-moves
Paysecure hires Entain’s Ganesh Iyer as Head of Product
The payment orchestration platform also appoints Lili Piper as Senior Partnership Manager and adds infrastructure and blockchain leads.
Paysecure has appointed Ganesh Iyer, formerly of Entain, as Head of Product, as the payment orchestration platform looks to scale internationally across iGaming and global ecommerce.
Paysecure said Iyer will lead the next stage of product design. At FTSE 100-listed Entain, he led Global Payments across 20+ regulated markets, managing a team of seven Product Managers and distributed engineering squads.
The company also named Lili Piper as Senior Partnership Manager. Piper previously worked as Business Development Director at Volt.io and Senior Business Development Manager at Paysafe, and will focus on growing revenue from Paysecure’s partner network and adding strategic partners to expand payment method choice for clients.
Paysecure added that it has made further hires over the last two months, including Head of Infrastructure and Head of Blockchain, as it expands its technical footprint.
Ganesh Iyer, Head of Product, Paysecure, commented, “After time at Entain, I am pleased to join the Paysecure team and having worked on the operator side of the orchestration space, I can’t wait to get started. I’m looking forward to refining our products to clearly address the deep needs of our client personas, and surface clear product and functionality feature sets that differentiate us in our market as a challenger brand.”
Amit Hooja, Co-Founder and CEO at Paysecure, said: “We’re excited to welcome Ganesh and our new colleagues to the Paysecure team. Ganesh will spearhead our product development, and there’s a shared sense of purpose towards the work we are doing, which we believe is game changing in the payment orchestration space. We look forward to bringing new products to the market and continue to lead the way in the sector”.
The post Paysecure hires Entain’s Ganesh Iyer as Head of Product appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Management
ReferOn shortlisted for Best Affiliate Management Platform at iGB Awards 2026
Winners will be announced on July 2 during iGB L!VE week in London.
Affiliate management platform ReferOn has been shortlisted for “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026. The winners will be announced live on July 2 during iGB L!VE week in London.
ReferOn said the nomination reflects its recent growth and product development, positioning the platform for high-volume affiliate programmes. The company said it processes “millions of data points” across partner networks and automates operational workflows to reduce admin overhead for operators and affiliates.
Alex Bukin, CEO at ReferOn, commented on the shortlisting: “Being shortlisted for an iGB Affiliate Award is a significant milestone for our team. As affiliate programmes scale, complexity often becomes the biggest obstacle to growth. Our goal is to remove that complexity by giving operators clearer insights, stronger automation, and full control over their affiliate operations. This nomination reflects the direction in which we’re continuing to invest in.”
The company also pointed to a recent platform update, Refie, described as a new user experience layer aimed at simplifying navigation of complex workflows. ReferOn said Refie provides clearer visual guidance across onboarding screens and system state pages, with the goal of improving visibility across operational processes.
ReferOn said it will attend iGB L!VE London to meet partners, operators, and affiliates.
The post ReferOn shortlisted for Best Affiliate Management Platform at iGB Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker
GGPoker opens satellites for WSOP Circuit CDMX México 2026
Big Bola Casinos hosts the stop at Hotel Barceló Santa Fe in Mexico City from Aug. 31 to Sept. 11, with online qualifiers running June 28–Aug. 23.
GGPoker has launched online satellite tournaments for WSOP® Circuit CDMX México 2026, a live series scheduled for August 31 to September 11 at Big Bola Casinos in CDMX, México, hosted at Hotel Barceló Santa Fe.
According to the company, the WSOP Circuit stop will include 12 World Series of Poker® gold ring tournaments, alongside side events, VIP activities, and international media coverage.
“WSOP Circuit CDMX calls on the region’s top poker talent to chase glory in Mexico, combining high-stakes competition with the electric, legendary energy of a true global metropolis” said Juan Carreño, Head of Spanish Latam at GGPoker.
GGPoker’s posted satellite schedule runs from June 28, 2026 to August 23, 2026 (UTC +0), with weekday $5 daily satellites feeding $33 steps, weekday $33 steps into a $215 weekly final (2 seats guaranteed), a Saturday freebuy (4x $33 daily steps guaranteed), and Sunday “last chance” and weekly final events.
The company said each event champion in CDMX México will also receive a $5,000 package to this year’s WSOP Paradise in the Bahamas, in addition to the prize pool payout and a WSOP Circuit gold ring.
The post GGPoker opens satellites for WSOP Circuit CDMX México 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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