Latest News
Meet the Casino Guru judges for the Casino Guru Awards
After revealing the judges for “The Most Impactful Social Responsibility Initiative” and “The Best Implementation of RG Tools,” Casino Guru is thrilled to introduce you to the people who will weigh on behalf of the company to judge across a number of categories for the upcoming Casino Guru Awards.
Casino Guru Awards will be held online in February 2023 with now less than a month left to submit your nominations. The event will celebrate the greatest and most successful operators and industry professionals who have brought an impactful change to the industry and have worked hard on making gambling a safer, more responsible, and sustainable sector for all participants. Casino Guru’s team of judges includes:
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Peter Jesko, Strategy Lead at Casino Guru, who influences the direction of company development and has broad experience and knowledge in the online gambling industry. He offers strategic advice and guidance to the company on all levels.
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Maros Gasparik, Head of Content at Casino Guru, who is committed to truthful, accurate, and correct web content and has made it his mission to provide Casino Guru visitors with accurate and factual information about the gambling industry, responsible gambling and gambling addiction.
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Šimon Vincze, Sustainable & Safer Gambling Lead at Casino Guru, who is becoming an authority in social responsibility and safer gambling. Vincze has headed Casino Guru’s efforts in helping the industry become safer and more responsible and has expended immeasurable effort to convince stakeholders of the importance of responsible gambling. He has worked on a number of projects within Casino Guru, including the Global Self-Exclusion Initiative and Casino Guru Academy.
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Petronela Kontos, Complaints Team Lead at Casino Guru, who is working closely with players and operators and has extensive experience in the gambling industry. Contos is overseeing a team of 13 hardworking individuals who are helping players and brands find a middle ground.
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Matej Novota, Head of Data & Complaints at Casino Guru, who is driving the data effort at the company and who knows how important it is to leverage knowledge and information in order to help players and readers discover the most up-to-date information they can discover online about the gambling industry.
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Jozef Krucay, Deputy Head of Data & Complaints at Casino Guru, who has been working hard to review casino content and has helped resolve player complaints, analyzed terms and conditions for casinos, and overall held operators to a high standard of player trust and responsibility.
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Peter Matúška, Casino Data Team Lead & Complaint Specialist at Casino Guru, who is spearheading Casino Guru’s data team which is dedicated to bringing players honest reviews of the brands they wish to explore.
Each of these professionals has spent a substantial part of their careers in helping to make the gambling industry a better place for consumers.
As such, Casino Guru is proud to bring these judges who will be responsible for a number of categories they are well-versed in and competent to asses objectively and fairly. The Casino Guru judge team will weigh in on “The Fairest Bonus Policy,” “The Fairest General T&Cs,” “The Most Transparent Casino,” and “The Most Effective Handling of Complaints” categories.
Casino Guru Awards is now only four months ahead. Registrations will be closing at the end of November, so make sure to submit your nominations as outlined on the official page.
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Affiliate Industry
SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.
She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.
Regulation will reshape Alberta’s affiliate landscape
As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.
“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.
Bigger brands gain the advantage
According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.
“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
Compliance is now a deciding factor
Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.
“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Communication matters more than financial disputes
Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.
“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
The future belongs to trusted brands and localisation
Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.
“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
Belgium
EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal
Merkur Group-owned operator will migrate retail and online sports betting across 50+ shops and hundreds of terminals onto EveryMatrix’s full stack.
EveryMatrix has agreed an omnichannel partnership with Betcenter Belgium to power the operator’s sports betting platform, replacing an in-house legacy setup with EveryMatrix’s full technology stack.
Under the deal, EveryMatrix will migrate Betcenter’s customer activities and operations and deliver sportsbook services across both retail and online channels. Betcenter operates online and in more than 50 retail betting shops, with 600 Self Service Betting Terminals (SSBTs) and 300 SSBT-light units, according to the companies.
The agreement extends EveryMatrix’s relationship with Betcenter owner Merkur Group, following a March announcement that EveryMatrix would power Merkur’s Cashpoint brand in Denmark for online sports and casino and more than 1,000 sports betting terminals in 230 shops.
Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.
“There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”
Mathias Dahms, Managing Director of the Sports Betting Division, Merkur Group, said: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.
“Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”
The post EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Blueprint Gaming
Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK
The expanded integration will bring Blueprint’s full Rapid Fire Jackpots portfolio into NetBet’s casino lobby over time.
Blueprint Gaming has expanded its partnership with UK-facing operator NetBet by rolling out its Rapid Fire Jackpots
progressive jackpot content to the operator’s casino lobby.
The companies first partnered in 2025, with NetBet already offering Blueprint releases including Fishin’ Frenzy
Lure ‘Em In, Eye of Horus and King Kong Cash. NetBet has also run a selection of Rapid Fire Jackpots
titles, including Fishin’ Frenzy
Big Catch 3, The Goonies
Quest for Treasure 2 and Fishin’ Frenzy
Even Bigger Fish 2.
Under the extended collaboration, Blueprint said the entire Rapid Fire Jackpots
portfolio will be integrated into NetBet’s casino lobby over time, starting with an initial batch of titles now made available to NetBet players.
Rapid Fire Jackpots
launched in June 2024 and is positioned by Blueprint as a complementary mechanic to its Jackpot King
product, designed to deliver more frequent jackpot wins. Jack Lawson, Senior Account Manager at Blueprint Gaming, said: “Rapid Fire Jackpots
has added a new dimension to our portfolio since launch, giving players access to more frequent jackpot drops alongside the premium gameplay experiences our content is known for.
“Expanding the rollout of the mechanic with NetBet allows us to build on the strong momentum already generated through our partnership, while further cementing our position as a leading supplier in the UK market.” Claudia Georgevici, PR Manager at NetBet Casino, said: “Blueprint Gaming’s titles have proven to be a strong addition to our casino lobby over the past year, and the integration of Rapid Fire Jackpots
is set to further boost that offering.
“The mechanic’s combination of achievable, frequent jackpot wins and engaging gameplay delivers exactly the type of experience that resonates with our players, making it a valuable addition to our growing content selection.”
The post Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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