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Azerion acquires Radionomy and enters audio advertising market

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Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio advertising, enabling clients and partners to expand their engagement with users. This acquisition will enhance Azerion’s ability to support advertisers and publishers with a complete suite of advertising products and further solidifies our entry into the US market.

Radionomy has a unique and proprietary adtech solution covering all aspects of digital audio ⎼ including radio, podcasts, audiobooks and games ⎼ and supporting in excess of 3 billion monthly impressions in over 30 markets worldwide. It is connected to a wide range of publishers with more than 15,000 audio channels in aggregate, providing meaningful scale to drive targeted and efficient advertising for advertisers.

Atilla Aytekin, co-CEO of Azerion, comments: I am excited to add a new suite of audio advertising solutions to our product portfolio and offer more innovative ad formats, from digital radio to in-game audio, helping our advertisers and publishers achieve optimal advertising and monetisation results. As a company that strives to offer a complete set of products to our customers, it is important for us to stay at the forefront of the latest market trends. We are proud to be at the centre of this nascent innovative digital technology that we expect to develop further over the next few years across the United States, Europe, and beyond.”

Azerion has signed a binding transaction documentation relating to the sale of 100% of the issued and outstanding shares in the share capital of Radionomy Group B.V. from Targetspot SA, a company listed on Euronext Growth Paris and Brussels. The transaction perimeter includes Radionomy Group B.V. and all its subsidiaries and, as such, does not include Targetspot’s Winamp operations. Closing of the transaction is subject to certain conditions, including approval by Targetspot’s extraordinary general meeting (EGM), which will be held on 9 December 2022. Closing is expected before 31 December 2022.

The total consideration will be predominantly settled through Azerion shares, with the balance settled in cash. In total, 2,782,644 Azerion shares will be transferred to the selling shareholders at closing of the transaction and such Azerion shares equivalent to up to €3 million are to be granted in future, subject to certain earn-out conditions. Azerion’s shares currently held in treasury are sufficient to satisfy the share consideration. The balance that is payable in cash contains a payment at closing as well as deferred payments. Radionomy is expected to generate approximately €29 million to €30 million gross revenue in 2022.

Radionomy brings together the entire activity of Targetspot with its subsidiaries. The transaction thus involves the indirect disposal of all the subsidiaries of Radionomy Group B.V., the Targetspot and Shoutcast brands and all staff attached to the business.

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Blueprint Gaming announces The Goonies Quest for Treasure 3 slot

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Blueprint Gaming has announced The Goonies™ Quest for Treasure 3, the latest slot in its licensed The Goonies™ series. The game introduces new modifiers, a reworked One-Eyed Willy trail and a layered bonus structure.

Blueprint said the new title builds on the performance of its earlier releases, naming The Goonies™ Megaways™ Quest for Treasure Jackpot King™ and The Goonies™ Quest for Treasure 2 as its top-performing launches. The company said both games have performed strongly across regulated markets including the Netherlands, Sweden, Denmark, Canada, and the UK and Ireland.

In Quest for Treasure 3, Collect symbols progress players along a reworked trail that ends in a new Chest of Riches feature. When unlocked, the One-Eyed Willy treasure chests switch to showing four key holes. Skeleton Key symbols can add keys to any of three chests, and when the bonus triggers, the number of keys in play determines which feature is awarded, including Collect upgrades or added Mystery and Cash symbols.

The bonus game uses red, blue and green chest-themed Bonus symbols: one or two can randomly unlock Treasure Spins, while three guarantees entry, with each chest carrying a different modifier. Blueprint also said Collect symbols during Treasure Spins can grant up to five extra spins and 10x multipliers. Sloth returns as a random reel appearance that can unlock modifiers including Bonus Boost, Cave In, Dynamite Blast, Hidden Treasure and Pinchers of Peril.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming™, said: “Following the strong performance of the previous two releases, we wanted The Goonies™ Quest for Treasure 3 to deliver even more action-packed moments for players.

“With new modifiers, enhanced bonus pathways and a revamped One-Eyed Willy trail, this latest instalment builds on everything fans enjoy about the franchise while introducing fresh layers of excitement throughout the gameplay experience.”

The post Blueprint Gaming announces The Goonies Quest for Treasure 3 slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Granny’s Wild

Play’n GO Releases its Latest Video Slot Granny’s Wild

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Play’n GO has released Granny’s Wild, a 5-reel video slot where a quiet habit becomes a full-scale spectacle when Granny’s long-hoarded coin jar finally splits open.

Nobody really clocked how serious Granny was about her spare change. The jar sat there for years, always a little heavier, always a little louder, always one clink away from giving the game away. Call it thrift. Call it routine. Granny calls it preparation.

When the moment arrives, she does not make a fuss. A small grin. A neat adjustment of those unmistakable glasses. Then the switch flips and the familiar front room turns into a riot of colour, with coins skittering across the reels as her jar snaps to attention, gathering up every shiny reminder of the plan she has been building for decades.

Granny’s Wild leans into that contrast – cosy charm on the surface, calculated mischief underneath. Coins are not just part of the décor, they are the story’s engine, pulled into Granny’s trusty jar as the scene grows louder and brighter. Scratch cards and sudden bursts of motion add to the sense that Granny has a few more tricks tucked away than anyone ever suspected, while the tone stays light, cheeky, and proudly character-led.

Play’n GO has a knack for giving its worlds a clear personality, and Granny fits right in – an unlikely mastermind whose calm confidence carries the entire experience. It is a story about patience paying off, about ordinary objects turning into something theatrical, and about never underestimating the person who has been quietly preparing in the background.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Granny’s Wild is built around a character who feels instantly familiar, then immediately surprises you. Granny’s coin jar is her calling card – and once it cracks open, the whole world follows her lead.”

The post Play’n GO Releases its Latest Video Slot Granny’s Wild appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ENJOY Gaming launches Grand Lightning Boost slot with upgraded Boost and jackpot progression

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ENJOY Gaming has launched Grand Lightning Boost, an updated version of its Grand Lightning slot that increases the impact of the Boost feature and changes bonus-round progression.

The title keeps a 5×3 reel layout with five pay lines. In the main game, ENJOY Gaming said the Boost symbol multiplies visible Bonus values by x2, x3 or x5 and pays them instantly. In the Hold and Win Bonus Game, Boost multiplies Bonus values and then takes its own Bonus value.

The supplier has also updated the “Grand progression” mechanic. During the Bonus Game, when a full column is filled with Bonus or Boost symbols, the column is collected and cleared, completing one letter in G-R-A-N-D. Completing all five letters awards a Grand Jackpot worth x1000.

ENJOY Gaming said Grand Lightning Boost also includes an Extra Bonus Game and “Lucky Spin” presentations, plus Bonus Buy and Super Bonus Buy options.

Dimokratis Papadimos, Director of Account Management at ENJOY Gaming, said: “With Grand Lightning Boost, our goal was to make every spin feel even more meaningful without overcomplicating the experience.

“By strengthening the Boost feature and adding a clearer sense of progression, we’ve created a version that’s both more engaging and more rewarding for players, while providing operators with a fresh title designed to drive greater retention.”

The post ENJOY Gaming launches Grand Lightning Boost slot with upgraded Boost and jackpot progression appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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