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Azerion acquires Radionomy and enters audio advertising market

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Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio advertising, enabling clients and partners to expand their engagement with users. This acquisition will enhance Azerion’s ability to support advertisers and publishers with a complete suite of advertising products and further solidifies our entry into the US market.

Radionomy has a unique and proprietary adtech solution covering all aspects of digital audio ⎼ including radio, podcasts, audiobooks and games ⎼ and supporting in excess of 3 billion monthly impressions in over 30 markets worldwide. It is connected to a wide range of publishers with more than 15,000 audio channels in aggregate, providing meaningful scale to drive targeted and efficient advertising for advertisers.

Atilla Aytekin, co-CEO of Azerion, comments: I am excited to add a new suite of audio advertising solutions to our product portfolio and offer more innovative ad formats, from digital radio to in-game audio, helping our advertisers and publishers achieve optimal advertising and monetisation results. As a company that strives to offer a complete set of products to our customers, it is important for us to stay at the forefront of the latest market trends. We are proud to be at the centre of this nascent innovative digital technology that we expect to develop further over the next few years across the United States, Europe, and beyond.”

Azerion has signed a binding transaction documentation relating to the sale of 100% of the issued and outstanding shares in the share capital of Radionomy Group B.V. from Targetspot SA, a company listed on Euronext Growth Paris and Brussels. The transaction perimeter includes Radionomy Group B.V. and all its subsidiaries and, as such, does not include Targetspot’s Winamp operations. Closing of the transaction is subject to certain conditions, including approval by Targetspot’s extraordinary general meeting (EGM), which will be held on 9 December 2022. Closing is expected before 31 December 2022.

The total consideration will be predominantly settled through Azerion shares, with the balance settled in cash. In total, 2,782,644 Azerion shares will be transferred to the selling shareholders at closing of the transaction and such Azerion shares equivalent to up to €3 million are to be granted in future, subject to certain earn-out conditions. Azerion’s shares currently held in treasury are sufficient to satisfy the share consideration. The balance that is payable in cash contains a payment at closing as well as deferred payments. Radionomy is expected to generate approximately €29 million to €30 million gross revenue in 2022.

Radionomy brings together the entire activity of Targetspot with its subsidiaries. The transaction thus involves the indirect disposal of all the subsidiaries of Radionomy Group B.V., the Targetspot and Shoutcast brands and all staff attached to the business.

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Bryndís Hrafnkelsdóttir

NOVOVISION Implemented at the University of Iceland Lottery

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The University of Iceland Lottery UIL (Happdrætti Háskóla Íslands) was established in 1933 for the purpose of funding the university buildings as well as the purchase of research equipment and other supplies. It is licensed to operate three types of lotteries in the Icelandic market: the traditional class lottery that was established upon its foundation, instant scratch cards, and some 500 gaming terminals which are currently operated in 19 venues across Iceland. Lottery games are very popular in Iceland and generally used as a means of raising money for community purposes.

The University of Iceland Lottery UIL (Happdrætti Háskóla Íslands) has implemented a new platform for gaming terminals in an aim to improve operational efficiency while ensuring a responsible approach to gaming. In a public tender, NOVOMATIC was chosen as the provider of the new CMS: NOVOVISION is the selected management solution, comprising in phase one a variety of functionalites including slots accounting, TiTo, AML, Business Intelligence and the NV smart Staff App in addition to providing the required IT infrastructure for all UIL venues. More system functionality is to be added at a later stage.

The system roll-out across all 19 venues was achieved in a timely manner during ongoing operations and with minimum disruption to the players. Apart from the manifold new functionalities on the operator side, the high level of system integration allows UIL customers to now redeem their tickets online via the UIL Players’ App directly to their bank accounts.

Fabian Schnötzinger, Market Coordination NBS, said: “This was a very special project that yielded immediate progress in ongoing operations. Gaining an in-depth understanding of the on-site requirements and implementing the integration together with the UIL team was a very positive experience for us, knowing that NOVOVISION would generate significant value in several areas. It was also the expertise and high level of commitment of the UIL team that made this project special: They addressed topics openly, provided quick feedback and made time in their schedules for implementation. This reliability and hands-on approach were real success factors. I am already looking forward to our cooperation in the next stages of the NOVOVISION implementation.”

“We are pleased to announce our collaboration with NOVOMATIC on this project. Slot machines are an important part of our business, and this technology will provide us with better access to information, helping us to responsibly manage our operations and enhance the player experience,” said Bryndís Hrafnkelsdóttir, CEO of UIL.

“The integration of the NOVOVISION platform has proceeded smoothly due to effective planning and great collaboration between UIL and NOVOMATIC. This platform offers features that will support us in making informed decisions without compromising our commitment to responsible gaming. As we move forward, we see opportunities to expand our service offerings and develop new solutions, including the upcoming implementation of electronic player cards. With NOVOVISION, we are well positioned to address the evolving needs of our customers while maintaining our focus on responsible gaming practices. This new platform is a key element of our strategy to enhance our operations and support our mission in the gaming market,” she added.

The post NOVOVISION Implemented at the University of Iceland Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Expanse Studios Signs Content Distribution Deal with Lobbet

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Expanse Studios, a subsidiary of Golden Matrix Group, has signed a content distribution agreement with Lobbet, a licensed sports betting and iGaming operator in Montenegro and part of the Fortuna Entertainment Group (FEG). The distribution will be delivered through DualSoft, a leading aggregation platform with an established footprint across regulated European markets.

Under the agreement, Lobbet will integrate Expanse Studios’ proprietary iGaming content into its online offering, expanding the availability of Expanse titles within the Montenegrin regulated market. DualSoft will facilitate distribution and technical integration, enabling scalable deployment across its broader operator network.

The transaction further strengthens Expanse Studios’ presence in regulated European markets and supports Golden Matrix Group’s broader B2B growth strategy. DualSoft represents a high-potential distribution channel, serving more than ten active operators across multiple regulated jurisdictions, with additional expansion planned.

Lobbet operates in Montenegro as part of Fortuna Entertainment Group, one of the largest betting operators in Central Europe, which recently entered the Montenegrin market through the acquisition of Lob, reflecting growing institutional confidence in the country’s regulated gaming sector.

“This agreement reflects our approach to regulated market expansion across Europe, through scalable B2B distribution. Working with DualSoft allows us to reach high-quality operators such as Lobbet while creating optionality across a broader network of regulated markets. Our focus remains on disciplined growth through partners that operate within clear regulatory frameworks,” said Damjan Stamenkovic, CEO of Expanse Studios.

The post Expanse Studios Signs Content Distribution Deal with Lobbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andrew Rhodes to Step Down as CEO of UK Gambling Commission

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The UK Gambling Commission has announced that Andrew Rhodes has decided to leave the Commission on 30 April 2026, to take up a new role, which will be announced in due course.

Andrew has provided outstanding leadership of the Commission for almost five years and has overseen a transformation of the Commission and how it regulates the gambling Industry.

Andrew has led the work required from the Commission to implement the Gambling Act Review, with a strong focus on consumer safeguards. This has included the introduction of financial vulnerability checks, reducing the intensity of online games, and banning potentially harmful marketing offers. He has also overseen the introduction of the Gambling Survey for Great Britain, now one of the largest surveys of gambling behaviour in the world.

Amongst his other achievements, Andrew oversaw the successful implementation of the Fourth National Lottery licence and transformed the Commission’s approach to regulation through more robust and outcome-focused strategies.

He said: “It has been a privilege to lead the Gambling Commission through such an important period of change. I am proud of the progress we have made to strengthen regulation, improve consumer protections, and ensure gambling is safer and fairer. I leave with confidence in the organisation, its people, and the work still to come.”

Charles Counsell, Interim Chair of the Gambling Commission, said: “Andrew has provided outstanding leadership for nearly five years and leaves a strong legacy. He has led the Commission through major reform, strengthened our regulatory approach, and ensured consumer protection has remained at the heart of our work. On behalf of the Board, I would like to thank Andrew for his dedication and wish him every success in the future.”

The Commission will shortly begin the process of recruiting a Chief Executive for an interim period. Deputy Chief Executive Sarah Gardner will step up as Acting Chief Executive to cover the areas of work that Andrew will step back from during this transitional period.

The post Andrew Rhodes to Step Down as CEO of UK Gambling Commission appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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