Latest News
Maria Mashchenko appointed to Sports General Manager at BETER
Industry-leading provider of next-gen betting content and gaming solutions BETER, has promoted Maria Mashchenko to the role of General Manager of the BETER Sports business unit.
For the last 2 years Maria has held the role of COO and been responsible for the company’s development of in-house, outsourced and franchised sports and esports tournaments, taking them to a whole new level through various collaborations with prominent sports and esports organisations. This in turn expanded the number of available disciplines and undoubtedly sparked the interest and propelled the growth of this vertical within the iGaming community.
Maria’s new role is reflective of the company’s strategy to strengthen each product vertical by building dedicated teams of people who are passionate about sports and esports.
As it stands today, the BETER Sports vertical currently includes table tennis discipline. Table tennis matches of the Setka Cup tournaments are one of the most popular events, chalking up more than 13M views per month around the world.
Gal Ehrlich, CEO at BETER commented on Maria’s appointment: “Since joining the company, Maria has been instrumental in upgrading our sports and esports tournament offering – providing operators with the most comprehensive access to some of the best sports tournaments in the world.
“As such, we are now recognised as being a leader in providing fast paced events within the betting industry and with Maria’s new role as Sports General Manager, this offering will only continue to evolve.”
Maria Mashchenko, Sports General Manager at BETER said: “ BETER Sports is a product that has grown in strength. When the company first launched in 2018, it only offered 1 table tennis table back in Kyiv and today, we offer 13 different sports arenas across 4 different countries, which is something I’m extremely proud to have been involved in.
“I believe that this is just the start for BETER Sports and together with our sports team we’ll be able to offer even more industry leading content that I’m so excited to be a part of.”
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Latest News
N1 Sport Promo Starts Soon: More FTDs, Higher Rates
N1 Partners is preparing a new promo for its partners, N1 Sport Promo, for the hot summer sports calendar and the main football event of the year, FIFA World Cup 2026.
The promo starts on June 10 and runs until July 20, when audience interest in sports reaches its peak and sports and prediction traffic gets strong potential for scaling.
During the same period, Wimbledon, the NBA finals, Formula 1 races, UFC Freedom 250 at the White House and the N1 Hype tournament will also take place, attracting the attention of millions of players worldwide.
N1 Sport Promo: first details
Within six weeks, partners will be able to receive additional bonuses for traffic to sports betting and Prediction Markets. The more high-quality FTDs a partner brings, the higher their potential reward.
The key mechanic of N1 Sport Promo is the opportunity to increase current rates.
Alexa Bond, Head of Affiliates N1 Partners, comments on the upcoming promo:
“Major sporting events traditionally increase interest in betting and prediction markets, opening up additional opportunities for partners to attract traffic. With N1 Sport Promo, we have focused on mechanics that reward scaling and strong results. This promo is for those who are ready to work actively with traffic and get the most out of the sports season.”
All details, terms of participation and bonus amounts will be announced soon.
The countdown to the start has already begun.
Existing partners can contact their manager now to prepare for the campaign launch and learn more about the opportunities of working with sports and prediction traffic.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
Start working with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep and LTV;
- 10+ Tier-1 GEOs;
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates;
Be number one with N1!
Latest News
Slotegrator enhances retention economy with built-in adjustable engagement toolkit
Slotegrator, a leading software and business solution provider in the iGaming industry, announces updates to its platform that enable operators to create, build, and test retention strategies adapted to different markets.
Operators expanding into new markets now have a tool to rapidly design and configure their player retention strategies. Slotegrator’s Casino Builder module, part of the company’s turnkey platform, offers flexible GEO-adapted retention mechanics integrated directly into the platform ecosystem.
The retention toolkit features a range of options for operators to choose from, including lootboxes, automated tournaments, bonus mechanics, reward systems, a Wheel of Fortune mechanic, and the ability to create proprietary mini-games. Thanks to the platform’s Casino Builder module, all of these retention mechanics can be quickly adjusted to fit any market without the need for a development team.
“Attracting traffic is easy. Retaining it is much harder. The real battle in today’s market is fought over every additional active day in the player lifecycle. Across the industry, we’re seeing a growing trend toward CRM gamification, which consistently delivers a 10–15% increase in NGR through a 15–20% uplift in deposit frequency and improved D30 retention,” says Slotegrator COO Olga Ivanchik.
Operators looking to expand their project into a new market are often frustrated by slow launch cycles, difficult adaptation, and operational complexity. After launch, retention economy becomes paramount if the brand hopes to remain competitive in the long term. Slotegrator’s updated platform accounts for both the initial expansion and the ongoing effort to build a base of players.
Slotegrator’s updated turnkey platform is designed for a fast launch, with new projects opening in as little as 8-13 days. To help platforms perform as quickly as possible, the Casino Builder module offers the ability to instantly customize the frontend with the use of preset templates.
One-size-fits-all mechanics are losing their efficacy as players come to expect more and more personalized experiences. Additionally, players in different markets respond to different retention mechanics. Some markets react better to instant rewards, such as loot boxes, while others prefer gamified progression such as VIP programs. Still others are best engaged by tournaments.
In addition to the individual mechanics, the platform enables operators to adapt their retention logic to their target market. Logic can be adjusted to audience behaviour, bonus strategy, acquisition source, and player lifecycle stage.
The Wheel of Fortune feature has localized retention mechanics that can cater to different GEOs. Rewards, currencies, retention logic, and even the wheel itself can all be adjusted to suit the preferences and behavior of the target audience.
The process of testing exact player preferences in any given market is time consuming and costly. With Casino Builder, however, adjustments can be made on the fly: In addition to independently creating and launching retention mechanics, operators can carry out testing, and adjust their strategic logic accordingly.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
Jinero
Jinero Wins Best Marketing Campaign at SiGMA Asia Awards 2026
Jinero, an affiliate program rooted in a deep immersion into Asian culture, has been honored with the prestigious Best Marketing Campaign 2026 recognition at the annual edition of the SiGMA Asia Awards.
The grand ceremony took place at the SMX Convention Center in Manila during the SiGMA Asia summit, running from May 31st to June 3rd, 2026. The event brings Asia’s gaming market to life, uniting top government officials, C-level executives, and the global B2B and B2C iGaming elite to network and drive industry change.
The highly competitive “Best Marketing Campaign” category recognizes top-tier programs that demonstrate exceptional creativity, commercial impact, and strategic execution. Operating under its core philosophy “The Pure Mathematics of Success” with the creative campaign theme “These Paws Are Made for Profit”, Jinero secured the top spot following its breakout entry into the market, which delivered an immediate and massive surge in performance metrics.
The campaign stood out for its seamless integration of culturally resonant branding and backend operational reliability. Central to this strategy was JINJI—the six-armed lucky cat serving as the official mascot. By blending traditional Asian symbols of prosperity with a sophisticated corporate aesthetic, JINJI established immediate market recall and a deep connection with partners.
“We are immensely proud of this recognition from SiGMA Asia,” commented the Jinero Team. “When we built Jinero, our intention was to create a golden gateway where deep regional understanding meets structural reliability. By pairing the cultural storytelling of JINJI with the pure mathematics of success, we have removed the uncertainty from affiliate growth. This award proves that success favors those who step forward with purpose, respect, and a clear structure, and this milestone belongs entirely to the partners walking this path with us.”
About Jinero:
Jinero is a performance-driven affiliate program designed to connect global ambition with the fast-growing Asian market. Built on deep regional insight and a strategic understanding of local player behavior, Jinero transforms Asia’s cultural codes into measurable performance. For more information, check out the official website at jinero.com.
About SiGMA Asia:
SiGMA is a global events and media authority focused on driving connections within the iGaming and tech industries. Bringing together top government officials, industry leaders, and land-based and digital exhibitors, the SiGMA Asia summit highlights the region’s rapid growth through premium networking and dynamic conference spaces.
The post Jinero Wins Best Marketing Campaign at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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