Latest News
Maria Mashchenko appointed to Sports General Manager at BETER
Industry-leading provider of next-gen betting content and gaming solutions BETER, has promoted Maria Mashchenko to the role of General Manager of the BETER Sports business unit.
For the last 2 years Maria has held the role of COO and been responsible for the company’s development of in-house, outsourced and franchised sports and esports tournaments, taking them to a whole new level through various collaborations with prominent sports and esports organisations. This in turn expanded the number of available disciplines and undoubtedly sparked the interest and propelled the growth of this vertical within the iGaming community.
Maria’s new role is reflective of the company’s strategy to strengthen each product vertical by building dedicated teams of people who are passionate about sports and esports.
As it stands today, the BETER Sports vertical currently includes table tennis discipline. Table tennis matches of the Setka Cup tournaments are one of the most popular events, chalking up more than 13M views per month around the world.
Gal Ehrlich, CEO at BETER commented on Maria’s appointment: “Since joining the company, Maria has been instrumental in upgrading our sports and esports tournament offering – providing operators with the most comprehensive access to some of the best sports tournaments in the world.
“As such, we are now recognised as being a leader in providing fast paced events within the betting industry and with Maria’s new role as Sports General Manager, this offering will only continue to evolve.”
Maria Mashchenko, Sports General Manager at BETER said: “ BETER Sports is a product that has grown in strength. When the company first launched in 2018, it only offered 1 table tennis table back in Kyiv and today, we offer 13 different sports arenas across 4 different countries, which is something I’m extremely proud to have been involved in.
“I believe that this is just the start for BETER Sports and together with our sports team we’ll be able to offer even more industry leading content that I’m so excited to be a part of.”
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Affiliate World Asia 2025
N1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations
N1 Partners wrapped up a dynamic week at Affiliate World Asia 2025 in Bangkok, strengthening relationships with industry leaders, taking part in key networking events, engaging with iGaming media, and celebrating a major milestone — winning “The Best Gambling/Betting Affiliate Program” at the Affiliate Space Awards 2025 by Conversion Club.
Across the conference, side events, and business meetings, the team aligned strategies for 2026, discussed performance trends, explored new collaboration formats, and presented upcoming product updates. These conversations shaped a more focused partnership roadmap for the year ahead.

A defining moment of AWA week was N1 Partners’ success at the Affiliate Space Awards 2025 by Conversion Club. N1 Parthers was named “Best Gambling/Betting Affiliate Program”. Determined by peer voting and expert evaluation, the award reflects the affiliate program’s proven results, reliability, and consistently strong performance recognized across the industry.
“We’re incredibly grateful for this recognition,” says Alexa Bond, Head of Affiliates at N1 Partners. “What truly makes this program the best is the product depth across our brands, a hands-on affiliate managers team that is always present, and partner conditions designed with care – all that meets affiliates where they are. Winning this award isn’t just about N1 Partners, but every affiliate who grows with us. This is our common win.”

The team also joined the Affiliate Drinks Meetup Bangkok 2025, where the relaxed setting encouraged direct, meaningful discussions on performance, GEO strategies, and long-term cooperation.
Throughout the week, N1 Partners was present at Fridman Palace, a curated business space where industry leaders gathered for strategic meetings. As the sponsor of the smoking lounge, the company hosted partners in a comfortable, premium environment designed for meaningful conversations and high-level deal-making.
With the Bangkok chapter concluded, the focus now shifts to Barcelona 2026, where N1 Partners will host the grand finale of the N1 Puzzle Promo during iGB/ICE Europe week. The celebration will feature exclusive prizes, a high-energy entertainment program, and the reveal of the Robinson R22 Beta II helicopter winner — setting the stage for one of the most anticipated events of the upcoming iGaming year.
N1 Partners extends its thanks to everyone who connected with the team in Bangkok, shared insights, and contributed to the energy of this week.
Next stop: Barcelona.
Be number one with N1!
The post N1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations appeared first on Gaming and Gambling Industry Newsroom.
Latest News
N1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations
N1 Partners wrapped up a dynamic week at Affiliate World Asia 2025 in Bangkok, strengthening relationships with industry leaders, taking part in key networking events, engaging with iGaming media, and celebrating a major milestone — winning “The Best Gambling/Betting Affiliate Program” at the Affiliate Space Awards 2025 by Conversion Club.
Across the conference, side events, and business meetings, the team aligned strategies for 2026, discussed performance trends, explored new collaboration formats, and presented upcoming product updates. These conversations shaped a more focused partnership roadmap for the year ahead.

A defining moment of AWA week was N1 Partners’ success at the Affiliate Space Awards 2025 by Conversion Club. N1 Parthers was named “Best Gambling/Betting Affiliate Program”. Determined by peer voting and expert evaluation, the award reflects the affiliate program’s proven results, reliability, and consistently strong performance recognized across the industry.
“We’re incredibly grateful for this recognition,” says Alexa Bond, Head of Affiliates at N1 Partners. “What truly makes this program the best is the product depth across our brands, a hands-on affiliate managers team that is always present, and partner conditions designed with care – all that meets affiliates where they are. Winning this award isn’t just about N1 Partners, but every affiliate who grows with us. This is our common win.”

The team also joined the Affiliate Drinks Meetup Bangkok 2025, where the relaxed setting encouraged direct, meaningful discussions on performance, GEO strategies, and long-term cooperation.
Throughout the week, N1 Partners was present at Fridman Palace, a curated business space where industry leaders gathered for strategic meetings. As the sponsor of the smoking lounge, the company hosted partners in a comfortable, premium environment designed for meaningful conversations and high-level deal-making.
With the Bangkok chapter concluded, the focus now shifts to Barcelona 2026, where N1 Partners will host the grand finale of the N1 Puzzle Promo during iGB/ICE Europe week. The celebration will feature exclusive prizes, a high-energy entertainment program, and the reveal of the Robinson R22 Beta II helicopter winner — setting the stage for one of the most anticipated events of the upcoming iGaming year.
N1 Partners extends its thanks to everyone who connected with the team in Bangkok, shared insights, and contributed to the energy of this week.
Next stop: Barcelona.
Be number one with N1!
Con Raso CEO of Tuned Global
Realize Music: Sing Launches on Meta Quest With Broad Catalog From Universal, Warner, Sony and Beggars, Delivered by Tuned Global’s Music Technology
Groundbreaking singing game for wellness and creativity expands beyond VR with a PC Gaming release planned for 2026, with the support of Tuned Global’s backend music platform enabling scalable catalogue delivery and lyric integration.
Realize Music, in collaboration with leading music and media technology platform Tuned Global, announces the launch of Realize Music: Sing, now available on the Meta Quest Store. Co-founded by veteran publisher Mike Wilson, best known as the co-founder of Devolver Digital and Gathering of Developers, the company is positioning Sing as Wilson’s final major venture in the gaming industry; a project that bridges music, wellness, and play across both VR and traditional platforms. Known for championing creativity and emotional depth in gaming, Wilson’s work has consistently challenged the boundaries of what interactive experiences can express.
To support this vision, Realize Music recently selected Tuned Global to power the music backend that enables Sing’s extensive licensed catalogue across platforms.
Launching first on Meta Quest, with plans to expand to additional platforms later in 2026, Sing marks one of the largest music collaborations ever seen in gaming. At release, the app features over one million of the most iconic popular songs officially licensed from Universal Music Group, Warner Music Group, Sony Music Entertainment and Beggars Group, covering an unparalleled range of genres and decades, with new songs to be added regularly. It transforms singing into a hands-on, interactive experience where players can explore, express, and unwind through sound.
Announcing the launch on Meta Quest, Realize Music: Sing also marks the start of its next phase. A Steam PC gaming version and additional platforms are planned for 2026, expanding Sing beyond virtual reality and into new spaces for interactive music and wellness.
“We’ve always believed that games can help people feel better, not just entertained,” said Meta Quest, Realize Music: Sing Co-Founder, Mike Wilson. “Sing is about rediscovering joy without judgment or pressure, through the simple act of raising your own voice and watching the world respond. It’s the kind of project I’ve always hoped to finish my career on, and I hope it inspires other creators to focus their energies on beneficial media.”
“Realize Music: Sing is a breakthrough moment for music-driven wellbeing,” said Con Raso, CEO of Tuned Global. “We’re proud to support the Realize Music team with innovative music technology that empowers their vision and brings it to life in such an exciting way. From licensed catalogue delivery to lyrics and reporting, Sing shows what becomes possible when creativity, wellness, and responsible music innovation come together.”
Players can preview songs for free, purchase individual tracks or albums à la carte, or subscribe for unlimited access. Subscriptions launch at an introductory price of $9.99 per month for the first two months, before moving to $14.99 per month or $119.99 per year.
Realize Music: Sing is available now on the Meta Quest Store.
The post Realize Music: Sing Launches on Meta Quest With Broad Catalog From Universal, Warner, Sony and Beggars, Delivered by Tuned Global’s Music Technology appeared first on Gaming and Gambling Industry Newsroom.
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