Latest News
Maria Mashchenko appointed to Sports General Manager at BETER
Industry-leading provider of next-gen betting content and gaming solutions BETER, has promoted Maria Mashchenko to the role of General Manager of the BETER Sports business unit.
For the last 2 years Maria has held the role of COO and been responsible for the company’s development of in-house, outsourced and franchised sports and esports tournaments, taking them to a whole new level through various collaborations with prominent sports and esports organisations. This in turn expanded the number of available disciplines and undoubtedly sparked the interest and propelled the growth of this vertical within the iGaming community.
Maria’s new role is reflective of the company’s strategy to strengthen each product vertical by building dedicated teams of people who are passionate about sports and esports.
As it stands today, the BETER Sports vertical currently includes table tennis discipline. Table tennis matches of the Setka Cup tournaments are one of the most popular events, chalking up more than 13M views per month around the world.
Gal Ehrlich, CEO at BETER commented on Maria’s appointment: “Since joining the company, Maria has been instrumental in upgrading our sports and esports tournament offering – providing operators with the most comprehensive access to some of the best sports tournaments in the world.
“As such, we are now recognised as being a leader in providing fast paced events within the betting industry and with Maria’s new role as Sports General Manager, this offering will only continue to evolve.”
Maria Mashchenko, Sports General Manager at BETER said: “ BETER Sports is a product that has grown in strength. When the company first launched in 2018, it only offered 1 table tennis table back in Kyiv and today, we offer 13 different sports arenas across 4 different countries, which is something I’m extremely proud to have been involved in.
“I believe that this is just the start for BETER Sports and together with our sports team we’ll be able to offer even more industry leading content that I’m so excited to be a part of.”
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155.io
155.io flips the script again with Coin Flip game release
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155.io, the live content studio built for a mobile-first world, has turned convention on its head with the launch of Coin Flip, a machine-run coin-flipping game.
Tossing coins is as old as time as a means to settle football matches, pub games, and everyday decisions – now 155.io has transformed that timeless ritual into a live, 24/7 digital betting experience.
Central to Coin Flip is a real coin-flipping machine, powered by a precision solenoid and monitored by an overhead camera. Every coin flip is analysed by machine learning and AI systems that record and validate results in real time, feeding the outcome directly into a secure game engine. All players have to do is correctly pick heads or tails – one side features the U.S. President and the other the American flag.
Coin Flip runs continuously, 24 hours a day, offering the world’s simplest, fastest, and totally transparent betting experience.
155.io Founder and CEO Sam Jones commented: “Tossing coins is something humans have done for millennia to decide anything from fixtures to fiefdoms. Coin Flip modernises that ancient ritual, in true 155 style, and adds a competitive layer that makes it seriously entertaining.”
The post 155.io flips the script again with Coin Flip game release appeared first on European Gaming Industry News.
Asia
PG Soft unveiled as SiGMA South Asia sponsor
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PG Soft, a world-class digital mobile games company, has been unveiled as a sponsor of SiGMA South Asia 2025, taking place from November 30th to December 2nd at the Lumina Ballroom, Cinnamon Life City of Dreams, Colombo, Sri Lanka.
PG Soft’s sponsorship will ensure prominent brand visibility throughout the three-day event, including at key locations such as the registration desk and on the LED Arch at the hotel lobby entrance. A 40-second promotional video will also play on loop across the LED screen pillars within the hotel lobby.
Additionally, a PG Soft display image will feature in the same area, providing further exposure to SiGMA South Asia attendees as they arrive and move through the venue. SiGMA South Asia 2025 is set to bring together leading stakeholders from across the global iGaming ecosystem for a dynamic summit that blends innovation, networking, and regional insight in one of Asia’s fastest-growing markets.
PG Soft’s spokesperson commented: “Sri Lanka is primed to be a pivotal market in South Asia, and we wanted to demonstrate our belief in its potential by sponsoring SiGMA South Asia. Colombo is the perfect place to connect, collaborate, and explore new opportunities across this rapidly developing region.”
The post PG Soft unveiled as SiGMA South Asia sponsor appeared first on European Gaming Industry News.
2025 Global Regulatory Awards
Casino Guru wins Outstanding Contribution to Safer Gambling at 2025 Global Regulatory Awards
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Casino Guru is proud and pleased to have been awarded the “Outstanding Contribution to Safer Gambling” at the 2025 Global Regulatory Awards, celebrating the company’s longstanding tradition in bringing a safe, transparent, and responsible experience to players.
The distinction marks the latest accolade Casino Guru has won in the Responsible Gambling field, further highlighting the company’s ethos and philosophy for nurturing a sustainable and accountable industry where players are protected.
Commenting on the achievement, Šimon Vincze, the Sustainable & Safer Gambling Lead at Casino Guru, said: “Speaking on behalf of our entire team, I am humbled to accept this award, which is the latest distinction in Casino Guru’s unflagging efforts to make gambling safer and more transparent. Receiving this distinction from Vixio’s 2025 Global Regulatory Awards, and against a field of more companies that have dedicated efforts to making the industry more responsible, is an honor that motivates us to work harder and contribute to the collective effort.”
Casino Guru’s RG and fair efforts are captured in the very essence of what the company does. The company’s Safety Index has become a carefully curated benchmark that reviews and assigns casino ratings based on player preferences and interactions, prioritizing transparency above all else.
Casino Guru has launched multiple projects to this end, including the Casino Guru Academy, designed to educate industry professionals about the pillars of responsible, fair, and sustainable gambling. Apart from these, the company has also launched the Complaint Resolution Center, similarly intended to help players on their journey in iGaming.
The center has returned over $52 million as of today. Vincze himself has played a crucial role in the promotion of RG and raising awareness about the terminology associated with this, helping it become a more widely understood phenomenon in the industry rather than a tick box companies ought to complete, an effort he has spearheaded through the Global Self-Exclusion Initiative and the Safer Gambling Talks podcast.
Not least, Casino Guru has launched the Casino Guru Awards, a project centered around recognizing and celebrating the most successful and responsible companies in iGaming. The project has grown and is heading into its fourth year with new categories, sponsors, judges, and an expanding format.
All of these achievements have collectively served as the basis of Casino Guru winning this year’s Outstanding Contribution to Safer Gambling distinction.
The post Casino Guru wins Outstanding Contribution to Safer Gambling at 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
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