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Maria Mashchenko appointed to Sports General Manager at BETER

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Industry-leading provider of next-gen betting content and gaming solutions BETER, has promoted Maria Mashchenko to the role of General Manager of the BETER Sports business unit.

For the last 2 years Maria has held the role of COO and been responsible for the company’s development of in-house, outsourced and franchised sports and esports tournaments, taking them to a whole new level through various collaborations with prominent sports and esports organisations. This in turn expanded the number of available disciplines and undoubtedly sparked the interest and propelled the growth of this vertical within the iGaming community.

Maria’s new role is reflective of the company’s strategy to strengthen each product vertical by building dedicated teams of people who are passionate about sports and esports.

As it stands today, the BETER Sports vertical currently includes table tennis discipline. Table tennis matches of the Setka Cup tournaments are one of the most popular events, chalking up more than 13M views per month around the world.

Gal Ehrlich, CEO at BETER commented on Maria’s appointment: “Since joining the company, Maria has been instrumental in upgrading our sports and esports tournament offering – providing operators with the most comprehensive access to some of the best sports tournaments in the world.

“As such, we are now recognised as being a leader in providing fast paced events within the betting industry and with Maria’s new role as Sports General Manager, this offering will only continue to evolve.”

Maria Mashchenko, Sports General Manager at BETER said: “ BETER Sports is a product that has grown in strength. When the company first launched in 2018, it only offered 1 table tennis table back in Kyiv and today, we offer 13 different sports arenas across 4 different countries, which is something I’m extremely proud to have been involved in.

“I believe that this is just the start for BETER Sports and together with our sports team we’ll be able to offer even more industry leading content that I’m so excited to be a part of.”

 

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Tuplaus wins Gamification Manager title at Slotsoo Finland Casino Awards 2026

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Wildz Group brand Tuplaus has won the Slotsoo Finland Casino Awards 2026 “Pelillistämispäällikö” (Gamification Manager) title, according to a company announcement dated July 2026 from Ta ‘Xbiex, Malta.

Slotsoo’s organisers said: “Only a casino that has taken the gambling experience to a whole new level can be called a gamification manager.” Judges added that Tuplaus delivers “multidimensional gaming moments” that are “far from the monotonous spinning of classic slot machines”.

The judges also highlighted consistency in Tuplaus’ use of gamification from onboarding onwards. They said that “even with the welcome bonus, the player gets to progress step by step and unlock new benefits along the way, and not all the prizes fall into your lap at once. When you add in other promotions and gaming elements, the whole thing feels much more alive than the usual casino experience. Tuplaus shows that the best bonuses are not always the biggest, but they can also be the most fun”.

The company said the Slotsoo accolades assess “hundreds of brands” across multiple categories.

Tuplaus launched in 2025, when Wildz Group CEO Sam Brown said: “We’re exceptionally proud of this new product that will serve our players with the latest online casino experience. Our existing products, Wildz, Wheelz, Spinz, Caxino and Chipz already enjoy a convincing market share, and we’re optimistic that Tuplaus will meet with the same enthusiasm. We have a wide range of player rewards, bonuses, boosts, and more, [and] we’re confident players will love the latest addition to the Wildz Group family of online casinos.”

In the release, Tuplaus also pointed to Pay & Play functionality, no-registration onboarding, a catalogue of games from third-party providers, and frequent promotions as parts of its product proposition.

The post Tuplaus wins Gamification Manager title at Slotsoo Finland Casino Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Swintt’s Elysium Studios launches Odyssey Hold & Win slot

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Swintt has released a new slot from its Elysium Studios label, titled Odyssey Hold & Win. The supplier said the game is built around a Hold & Win collection mechanic and features a stated maximum win of 3,317x.

Odyssey Hold & Win runs on a 4×4 grid that can expand to 4×8 when Athena appears, according to the company. The theme draws on Greek mythology, with symbols including Odysseus, Calypso, Poseidon and Circe.

The core mechanic collects and pays all cash symbols on the reels whenever Odysseus lands, Swintt said. The release also includes a respin-style feature where three Athena symbols expand the grid, mirror cash values and award three respins, with the counter resetting when new cash symbols land.

A Free Spins feature triggers with three scatters and awards 10 spins, with cash symbols locking until collected, the company said. During Free Spins, Poseidon can combine all cash values into a single icon, Circe can add a random number of cash symbols, and Athena and Calypso can add spins or respins under specific conditions.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “The Odyssey is one of the most enduring tales of hardship, adventure and homecoming, making it the perfect inspiration for a slot that’s packed with memorable characters and exciting feature potential.

“With expanding reels, locked cash symbols, divine modifiers and wins of up to 3,317x, Odyssey Hold & Win is a fittingly epic addition to the Elysium Studios line-up and a title we believe will appeal strongly to operators looking to offer players a fresh take on Greek mythology.”

The post Swintt’s Elysium Studios launches Odyssey Hold & Win slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Games Global and Alchemy Gaming launch Rumble Kong CASHINGO slot

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Games Global has launched Rumble Kong CASHINGO™, a new jungle-themed online slot developed with exclusive studio partner Alchemy Gaming. The title went live on 23rd July 2026.

Rumble Kong CASHINGO™ is a 5×5, 3,125 ways-to-win game built around an expanding CASHINGO™ collection grid. Yellow Cash and Jackpot Bananas that land on the reels are reflected onto the grid during the base game and Free Spins, with completed horizontal, vertical or diagonal lines collecting and awarding the cash prizes and jackpot values shown.

The game also includes HOT MODE™, which can activate at random or after a 24-hour countdown. HOT MODE awards 5-10 spins where only Bananas appear on the reels, increasing the chance to add prizes to the CASHINGO™ grid.

Bonus Tokens collected across all five rows trigger a Wheel Bonus offering jackpots, Free Spins or the 500x Free Spins feature. During Free Spins, a CASHINGO™ Booster can apply multipliers of up to 200x across the grid, while a Super Scatter activates 500x Free Spins, applying a fixed 500x multiplier across the grid.

Marcus Thorpe-Fairall, Creative Director at Alchemy Gaming, said: “Rumble Kong CASHINGO™ is built around the idea of giving players something to work towards on every spin. As the CASHINGO™ grid grows, the game continues to open up, while HOT MODE™ and the Wheel Bonus add extra variety and reward potential.

“Combined with the vibrant theme, it’s a title that is full of personality with plenty of opportunities to win.”

David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “Alchemy Gaming has developed a title that combines familiar collection mechanics with a distinctive jungle theme and a strong line-up of engaging features.

“Rumble Kong CASHINGO™ is another great addition to our portfolio, giving players an experience that evolves throughout the session while offering operators a feature-rich release with broad appeal.”

The post Games Global and Alchemy Gaming launch Rumble Kong CASHINGO slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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