Canada
SOFTSWISS Sportsbook named winner at SBC Awards Latinoamerica
SOFTSWISS Sportsbook, the innovative sports betting software platform, has been named the Rising Star in Sports Betting at the SBC Awards Latinoamerica.
The SBC Awards Latinoamerica recognised the outstanding companies representing the industry in the region, with winners named at a prestigious ceremony in the Seminole Hard Rock Hotel & Casino in Florida.
The SOFTSWISS Sportsbook is designed to provide unique and flexible solutions to clients alongside limitless growth opportunities and value to fans. Features of the platform include covering over 1,200 markets and sports betting on 180+ sports, pre-match and in-play betting, exclusive sports bonuses, live broadcasts, seamless wallet integration and gamified player experience.
In addition, the Sportsbook Platform and SOFTSWISS Game Aggregator, a comprehensive content hub, went live in September 2022 with a cross-product integration creating the choice for clients to use both systems simultaneously.
Aleksander Kamenetskyi, Head of SOFTSWISS Sportsbook, said: “We are very excited about this award. This is not only a sign of recognition for our innovative, flexible and gamified product in the industry, but it is also, first and foremost, an outstanding recognition for the Sportsbook Platform team members.
“I am grateful to everyone who works on improving SOFTSWISS Sportsbook, and we will continue to delight our clients with further novelties.”
The SOFTSWISS Sportsbook is a software platform that enhances your online sports betting business. The product stands out for its innovative solutions, which include a variety of exclusive bonuses and gamification of the player experience.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Canada
IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan
IGT announced that its subsidiary, IGT Canada Solutions Limited (IGT), signed an agreement with Western Canada Lottery Corporation (WCLC) to supply 720 additional Sierra27 video lottery terminals (VLTs) in 2026. The agreement strengthens IGT’s position as a leading VLT supplier in Canada and marks the second consecutive year that IGT has been selected through WCLC’s competitive VLT procurement process.
“WCLC selected IGT through a competitive procurement process, and these additional Sierra27 VLTs will support our venue network with hardware and content designed for the Canadian market. IGT has been a longstanding supplier to WCLC, and we look forward to continuing our work together,” said Eric Karmark, WCLC Vice President, VLT Gaming & Operations.
“As the leading VLT supplier in Canada, IGT is uniquely positioned to help WCLC enhance venue performance and player experiences with proven products and solutions backed by decades of market experience. This significant agreement with WCLC for 720 additional IGT Sierra27 VLTs reinforces the strength of our outstanding collaboration in providing games that excite and engage players,” said Chad Helm, IGT VP of Sales, Canada and Oregon.
IGT’s versatile Sierra27 VLT delivers comfort and serviceability and features two high-definition 27-inch screens, a 13.3-inch dynamic player panel with dual bash buttons, and a wireless inductive charger. The Sierra27 VLT is backed by a large library of high-performing content and games designed specifically for players in Canada, including Big City 5’s Diamond, Tiki Tiki Tiki Mayhem, Cash Climb Garden of Hesperides, and more.
The post IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan appeared first on Americas iGaming & Sports Betting News.
Affiliate Succes
Media Troopers reports early lift in Alberta after market launch
Media Troopers says it is seeing early signs of increased engagement after the first week of operations in Alberta’s newly regulated online gambling market, which launched on July 13.
The company said it supported marketing campaigns with six partner operators in the first week, and reported a rise in first-time registrations and depositors across its verticals. Media Troopers added that it is rolling out a phased launch strategy and is now onboarding nine additional operators.
“As with every new market, we are implementing in Alberta phased launch that enables us to carefully optimize in real time our advertising channels and marketing campaigns,” said Shmulik Segal, CEO at Media Troopers.
Media Troopers pointed to its established presence in Ontario as a reference point for Alberta’s long-term potential. The company cited iGaming Ontario figures showing total wagers in Ontario peaked at $82.7 billion and total gaming revenue reached $2.9 billion in the 24-25 fiscal year, up 32% and 31% year-over-year, respectively.
“Given the launch corresponded with the final stages of the FIFA World Cup, we are seeing encouraging results so far. However, as with any new market, the real challenge will be sustaining growth after the initial buzz. Still, early signs show promise,” Segal added.
The post Media Troopers reports early lift in Alberta after market launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Industry
Media Troopers reports early traction in Alberta after regulated market launch
Media Troopers said it is seeing promising early performance after the first week of operations in Alberta’s newly regulated online gambling market, which launched on July 13.
Alberta’s launch makes it Canada’s second competitive regulated market after Ontario, which opened in 2022. Media Troopers said Alberta’s framework creates a new opportunity for operators and suppliers targeting local players through regulated channels.
The company said it supported various marketing campaigns with six partner operators during the market’s first week, reporting increased engagement across verticals, including a rise in first-time registrations and depositors. Media Troopers added that it is taking a gradual approach to launching in the province and is in the process of onboarding nine additional operators.
“As with every new market, we are implementing in Alberta phased launch that enables us to carefully optimize in real time our advertising channels and marketing campaigns,” said Shmulik Segal, CEO at Media Troopers.
Media Troopers pointed to its Ontario experience as a benchmark for Alberta’s potential. According to figures published by iGaming Ontario, total wagers in the province peaked at $82.7 billion while total gaming revenue totaled $2.9 billion for the 24-25 fiscal year, a rise of 32% and 31% year-over-year, respectively. “Given the launch corresponded with the final stages of the FIFA World Cup, we are seeing encouraging results so far. However, as with any new market, the real challenge will be sustaining growth after the initial buzz. Still, early signs show promise,” Segal added.
The post Media Troopers reports early traction in Alberta after regulated market launch appeared first on Americas iGaming & Sports Betting News.
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