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Parimatch Tech at SiGMA Malta: Award-Winning Franchise Brand, AWS Cloud Ecosystem, and a New B2B Product Lineup
Being one of the biggest iGaming events of the year, SiGMA Malta brought together over 25000 specialists from all over the world to share innovations, trends, case studies, and data. The international product company Parimatch Tech, a developer of technological and marketing solutions for the entertainment industry, joined the event, bringing its speakers to SiGMA’s program.
On November 17, Parimatch Tech’s CTO Artur Ashyrov and Deputy CTO, VP of Data, and Head of B2B Dmytro Fedyukov along with AWS’ Senior Account Manager Serhii Avramchuk presented a case study of Parimatch Tech’s partnership with AWS. Started 4 years ago, it brought a massive boost to the company’s development capabilities and operations, allowing it to migrate to a more efficient ecosystem and create smart solutions and features that significantly enhanced Parimatch Tech’s B2B product lineup.
“It became possible, in particular, thanks to AWS’ infra as a service. Designing a reliable, multi-AZ, HA infrastructure from scratch is a time- and resource-consuming task. It is always a choice between a longer TTM plus quality product and sacrificing some features for a shorter TTM. As a product-minded company, we couldn’t put up with any of these outcomes. So we opted for a smarter route, which allowed us to significantly reduce TTM without sacrificing the product’s quality,” explained Artur Ashyrov, Parimatch Tech CTO.
Over the years of AWS partnership, Parimatch Tech engineers have developed several features to enhance the flexibility, durability, and entertainment value of the Parimatch platform, such as Environment by Click development framework and a programmatic content recommendation engine. Based on all the innovations,
Parimatch Tech formed its B2B product lineup for the entertainment industry, which includes:
● Parimatch brand franchise – one of the leading international betting brands, known for its bold fiery spirit, a rocking list of partners, and a number of Operator awards, most recent of them being SiGMA 2022’s Sportsbook Operator of the Year.
● Platform – one of the fastest growing in Eastern Europe with millions of active users and the ability to handle millions of bet settlements at peak load during the main sports events without any downtime.
● BAAS (business as a service) – all-in-one solution that includes all the advantages of Parimatch Tech’s platform, industry expertise, and management excellence.
“Considering that eight out of ten sports betting operators do not work on their software, including companies operating in many regions with well-known brands, we felt ready to offer our solutions to third-party operational companies. Using our tech and expertise in the desired volume and relying on our unique set of experience, our partners will be able to quickly power-up and scale their operations,” pointed out Dmytro Fedyukov, Deputy CTO, VP of Data, and Head of B2B at Parimatch Tech.
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Gamification
Soft2Bet launches MEGA Shoot World Cup gamification engine
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
european igaming
Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead
Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.
In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”
Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.
Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.
Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.
The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
csr
UAE Lottery partners SmartLife and GEMS to run financial workshop for bus staff
The UAE Lottery, operated by The Game L.L.C., partnered with SmartLife Foundation and Premier Schools Accommodation – GEMS Education to deliver a financial awareness workshop in Abu Dhabi on 18 June, 2026.
Held at GEMS Education’s Premier Schools Accommodation, the session brought together more than 60 school bus drivers and helpers for training on budgeting and saving basics, fraud prevention, and retirement planning. The workshop also included quizzes and certificates.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Financial knowledge is a powerful enabler of confidence, and long-term financial stability. Through H.O.P.E., we are committed to driving initiatives that equip individuals with practical life skills to help them build better opportunities for themselves and shape a more secure future. This workshop reflects our belief in people-focused partnerships that create meaningful and lasting impact across communities.”
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we strongly believe that knowledge creates empowerment. Many bluecollar workers dedicate themselves tirelessly to supporting their families yet often have limited access to structured financial education. Through partnerships like this, we can help individuals make informed financial decisions, build healthier financial habits, and plan more confidently for the future.”
The organisers said the initiative sits under the “Opportunities” pillar of H.O.P.E., The UAE Lottery’s CSR platform covering Healthcare, Opportunities, Planet, and Enrichment, and is aligned with national priorities for social impact in the UAE.
The post UAE Lottery partners SmartLife and GEMS to run financial workshop for bus staff appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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