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SIS secures long-term Orenes Grupo commitment with contract extension
24/7 live betting specialist remains at the heart of Versus’ retail offering
SIS (Sports Information Services), the leading supplier of 24/7 live betting services, has renewed its agreement with Orenes Grupo to continue delivering its racing content to the Spanish operator’s retail brand Versus.
The renewed partnership reinforces the importance of SIS’ racing content in driving customer engagement and margins for the Spanish operator. Since 2017, the company has been delivering a wide range of horse and greyhound racing events, including UK and Irish horse racing, international horse racing from , Dubai, Germany, Hungary, Latin America, and the US, as well as UK, Irish and Mexican greyhound racing.
Last year, the collaboration was further enhanced with SIS providing early morning prices and derivatives for its horse and greyhound racing content. Supplied by SIS Trading Services, the additional products have proven to increase betting levels, with Versus customers having access to markets such as ‘betting without the favourite’ and additional place markets, as well as popular markets such as ‘odds vs evens’ and ‘inside vs outside’.
This long-term contract extension ensures SIS remains a key partner of Versus’ retail operations, which spans over 1,000 locations across Spain. The new deal is testament to SIS’ reputation of the leading provider of 24/7 live betting services internationally.
Angel Calderon, Head of Sales (LatAm & Iberia) at SIS, said: “We truly value our partnership with Orenes Grupo and its Versus brand, which over the years has seen SIS continue to enhance its 24/7 live betting content offer and bring superior horse and greyhound racing action to its retail customers.
“Sealing this contract extension with one of Spain’s biggest operator groups is an important milestone for us. SIS is fully committed to bringing world class 24/7 live betting services to retail and online operators across the globe.”
Juan Jose Lopez, Director of the Betting and Gaming Division at Orenes Grupo, said: “SIS and its high quality racing offering have been an integral part of our retail operations for several years, consistently proving popular with bettors across our network of betting rooms.
“The team at SIS has been a pleasure to work with and we look forward to collaborating on yet more exciting projects to ensure our customers have access to the very best in horse and greyhound betting content.”
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