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SIS secures long-term Orenes Grupo commitment with contract extension
24/7 live betting specialist remains at the heart of Versus’ retail offering
SIS (Sports Information Services), the leading supplier of 24/7 live betting services, has renewed its agreement with Orenes Grupo to continue delivering its racing content to the Spanish operator’s retail brand Versus.
The renewed partnership reinforces the importance of SIS’ racing content in driving customer engagement and margins for the Spanish operator. Since 2017, the company has been delivering a wide range of horse and greyhound racing events, including UK and Irish horse racing, international horse racing from , Dubai, Germany, Hungary, Latin America, and the US, as well as UK, Irish and Mexican greyhound racing.
Last year, the collaboration was further enhanced with SIS providing early morning prices and derivatives for its horse and greyhound racing content. Supplied by SIS Trading Services, the additional products have proven to increase betting levels, with Versus customers having access to markets such as ‘betting without the favourite’ and additional place markets, as well as popular markets such as ‘odds vs evens’ and ‘inside vs outside’.
This long-term contract extension ensures SIS remains a key partner of Versus’ retail operations, which spans over 1,000 locations across Spain. The new deal is testament to SIS’ reputation of the leading provider of 24/7 live betting services internationally.
Angel Calderon, Head of Sales (LatAm & Iberia) at SIS, said: “We truly value our partnership with Orenes Grupo and its Versus brand, which over the years has seen SIS continue to enhance its 24/7 live betting content offer and bring superior horse and greyhound racing action to its retail customers.
“Sealing this contract extension with one of Spain’s biggest operator groups is an important milestone for us. SIS is fully committed to bringing world class 24/7 live betting services to retail and online operators across the globe.”
Juan Jose Lopez, Director of the Betting and Gaming Division at Orenes Grupo, said: “SIS and its high quality racing offering have been an integral part of our retail operations for several years, consistently proving popular with bettors across our network of betting rooms.
“The team at SIS has been a pleasure to work with and we look forward to collaborating on yet more exciting projects to ensure our customers have access to the very best in horse and greyhound betting content.”
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affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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