Australia
Super Fantasy Soccer hits the top spot for Low6 and Sportsbet
Low6, the award-winning global leader in sports gamification, has launched a game with Sportsbet, the market leader in online sports betting across Australia, for the FIFA World Cup.
Super Fantasy Soccer, which has launched as the partnership’s first game, is a spin-off of the hugely successful UltimateFan franchise. Within 36 hours of its release it has already topped the charts, becoming No.1 Top Free Apps in Sports on the App Store.
Sportsbet has identified Low6’s high-value gamification proposition as both a simple, high value turnkey acquisition play and an engaging way to add value for its existing customer base, so has appointed Low6 to deliver free to play sports games, starting with Super Fantasy Soccer.
In the game, users are issued and rewarded with ‘packdrops’ which reveal player and team cards to create lineups for each World Cup match. With points being earned from the player’s real-life performances, Users compete on a global leaderboard to win a $50,000 prizepool every week as well as the ability to create and join Invitational Leagues to compete against their friends, family and colleagues. Sportsbet’s live odds are also integrated into the gameplay to further enhance the experience.
UltimateFan has already proved to be a huge hit for Low6 with over 200,000 Installs for the game to date. Launched initially for the Euro 2020 soccer tournament, within weeks of the English Premier League season starting it had become the Number One Top Grossing Sports App in the UK and the No.2 Most Downloaded UK Sports App. With franchised games for the NFL Cincinnati Bengals, Jacksonville Jaguars and LA Chargers, it scooped “Fantasy Product” and “Innovation of the Year” at the EGR Awards as well as Low6 being recognised as “B2B Fantasy & DFS Supplier” at the EGR B2B Awards 2022.
Jamie Mitchell, Low6 CEO comments, “We’re very proud to be working with Sportsbet and excited to help them continue to grow their market-leading position in Australia with innovative gamification. Given the success of UltimateFan, we’re confident that our leading sports products will acquire new Sportsbet users on mass as well as increasing daily active users throughout the World Cup and beyond”.
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Australia
VGCCC: Bookmaker Fined for Customer Safety Breaches
Registered online bookmaker VicBet has been fined $130,000 for 2 breaches of its customer care obligations.
Announcing the fine, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reminded the gambling industry of the potential for people to experience severe harm when rules are not followed.
“Breaches can have serious consequences, not only in terms of punitive actions against the companies we catch out, but for people whose lives are affected by this behaviour,” Ms Kimmitt said.
“It is an egregious betrayal of trust, for example, to continue to send marketing materials to a person who has self-excluded from a gambling venue or closed a betting account.”
The VGCCC’s investigations into complaints about VicBet found the bookmaker had:
• offered and provided a $1,800 bonus bet to a customer after they asked for their betting account to be closed in September 2022. VicBet was fined $50,000.
• repeatedly sent gambling promotional material to a customer after they permanently self-excluded from VicBet in March 2020. The penalty was an $80,000 fine.
It is an offence for a bookmaker to encourage or offer any credit, voucher or reward, or other benefit to induce an account holder to keep an account open after they have requested its closure.
Similarly, sending correspondence or promotional material to customers who have self-excluded contravenes the Victorian Bookmakers’ Association Code of Conduct.
“On these occasions, VicBet failed to live up to both its legal and social licences to operate, which include minimising the risk of harm to customers,” Ms Kimmitt said.
“Industry must respect the wishes of people who decide to have a break from, or quit, gambling. This means taking all reasonable steps to enforce harm prevention initiatives that customers commit themselves to, such as self-exclusion programs.”
VicBet was given the opportunity to “show cause” as to why disciplinary action should not be taken. Submissions from its legal representative were considered prior to a determination being made.
The post VGCCC: Bookmaker Fined for Customer Safety Breaches appeared first on European Gaming Industry News.
Australia
Michael Fitzsimons Joins Tabcorp as Chief Wagering Officer
Tabcorp Holdings Limited has appointed Michael Fitzsimons as its Chief Wagering Officer.
Mr Fitzsimons will oversee all core wagering functions including digital, retail, tote, trading, product and marketing. The position is part of the company’s evolved Executive Leadership Team structure, which was announced in December last year. The simpler structure will ensure all wagering functions will fall under one executive.
Mr Fitzsimons has over 20 years of global sports betting experience across the EU, US and Asia. He is currently Executive Director Wagering at Hong Kong Jockey Club (HKJC) where he leads strategy, trading, marketing, data and product development for fixed odds, parimutuel and lottery products.
His current role encompasses oversight of one of the world’s largest totes, including the World Pool platform, along with Risk Management of China Sports Lottery’s 120,000 betting branches. Prior to his role at the HKJC, Mr Fitzsimons was Director of International Trading and Operations at The Stars Group. During this time, he successfully launched the PokerStars Sportsbook and relaunched SkyBet in Germany and Italy. Mr Fitzsimons is on the executive of the World Tote Association (WoTA).
Tabcorp Managing Director and Chief Executive Officer elect, Gillon McLachlan, said: “Michael Fitzsimons is one of the world’s most sought after wagering executives and brings extensive global sports betting experience to Tabcorp. He has a deep knowledge of international sports betting, trading and tote. Michael is a rare find – he knows digital and retail wagering and is one of the few people in the world who can connect both to grow a wagering product.
“The creation of a Chief Wagering Officer is a significant uplift in wagering capability within our executive team. The simpler vertical structure brings all levers that grow wagering together under one executive to ensure first class execution.”
Mr Fitzsimons is expected to commence in the first half of 2025. His appointment is subject to relevant regulatory and probity approvals.
The post Michael Fitzsimons Joins Tabcorp as Chief Wagering Officer appeared first on European Gaming Industry News.
Australia
Regulating the Game Announced New Money Laundering, Terrorism Financing Masterclass at 2025 Conference
Leading gambling law and regulation conference Regulating the Game has announced the latest addition to its 2025 Masterclass Series with KordaMentha to conduct a masterclass titled “ML/TF Risk Assessment – Tips, Tricks, and Missing Bits”.
The masterclass, to be delivered by Kordamentha’s Executive Director, Financial Crime Richard Lee; Director, Financial Crime Skye Arnott; and Manager, Financial Crime Ishaan Singh, will delve into how organisations can conduct meaningful risk assessments that drive actionable outcomes. Attendees will gain valuable insights into tailoring risk assessments to their unique business needs, identifying and addressing often-overlooked areas in risk assessments and leveraging outcomes to strengthen AML/CTF programmes effectively.
The hands-on masterclass is designed to equip participants with the tools and strategies necessary to elevate their organisation’s AML/CTF compliance and risk management practices. It is tailored for compliance professionals, risk managers and industry leaders seeking to build robust AML/CTF programmes.
“The Masterclass Series is all about empowering attendees with practical skills and actionable insights from leading practitioners,” said Paul Newson, Principal at organiser Vanguard Overwatch.
“KordaMentha’s team brings a wealth of expertise in financial crime, and this session is a must-attend for anyone serious about enhancing their AML/CTF frameworks.”
Alice Saveneh-Murray, partner at KordaMentha, said: “The expectations of regulators in this space continues to increase, especially following the announcement of the AML/CTF Modernisation Reforms. It has never been more critical for AML/CTF professionals to have the skills necessary to conduct a thorough and compliant risk assessment. Our team are pleased to be able to share best practices, strategies and common pitfalls to avoid so participants are empowered meet the requirements of the new regime with confidence.”
Regulating the Game will take place at Sofitel Sydney from 10 to 13 March 2025, bringing together global leaders, regulators, and industry professionals to address key challenges, explore innovative solutions and drive sector leadership. Now in its fifth edition, the conference provides expert content, fosters meaningful discussions on policy and sector challenges and drives innovation to underpin effective and efficient gambling regulation.
The post Regulating the Game Announced New Money Laundering, Terrorism Financing Masterclass at 2025 Conference appeared first on European Gaming Industry News.
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