eSports
4CAST Gaming Partners up with Leading Creative Marketing Agency Hotdrop to enter the World of Gaming and Esports
4CAST, the UK’s first Athlete Collective, is partnering up with leading creative marketing agency Hotdrop to forge connections between gaming and sports, two of the most engaged audiences in global entertainment. The partnership will see 4CAST’s athlete shareholders, from both esports and traditional sports backgrounds, have the opportunity to explore an expanded range of activities across gaming.
4CAST shareholders are some of the most influential sporting and gaming talent in the UK, including internationally acclaimed sporting personalities such as Ben Stokes, Chris Hughes, Tyrone Mings, and Josh Denzel, as well as some of the most recognisable gaming influencers such as Benny Central, TommyT999, and Ryan Stoker. With a combined reach of 28.7 million across all social media platforms and an average follower age of 18-34, 4CAST is at the centre of Gen Z and Millennial interests.
Having worked with global companies such as Adidas, Acer, and Red Bull to create fan-led activations, 4CAST is uniquely positioned to integrate brands interested in both gaming and traditional sports audiences. 4CAST recently partnered up with Activision-Blizzard to celebrate the launch of Call of Duty: Modern Warfare 2, with live streaming activations featuring Ben Stokes, Jofra Archer, Matthew Potts, and Liam Livingstone, with more streams to come between the 15th-17th of November with the launch of Warzone 2.
Heather Dower, Found and CEO of Hotdrop, said, “We are thrilled to be working with 4CAST and their roster of world-class gaming personalities and athletes. It is refreshing to see a company like 4CAST incorporate sporting shareholders and gaming talent in such a dynamic way, finding unique crossover opportunities between the gaming and sports worlds. It’s great to forge a partnership with such a widely respected organisation and be able to connect global audiences, brands, and talent in creative and bold ways.”
“Growing our gaming strategy has been of key importance to 4CAST as a group, and we are delighted to partner with Hotdrop as one of the leading commercial advisors in the gaming industry. As we seek to increase our brand partnerships, we are excited to get started with Heather and her stellar team” – Fergus Bell, Director at 4CAST
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AI chatbot esports
G2 Esports and Theta Labs Launch AI Agent Sami
G2 Esports has partnered with Theta Labs to launch “Sami,” a next-generation AI agent designed to enhance fan engagement across multiple competitive esports titles.
The AI-powered assistant will provide G2’s global fanbase with instant access to match schedules, player stats, team rosters, tournament standings, and real-time competitive updates. Sami supports major titles including League of Legends, Counter-Strike 2, VALORANT, Tom Clancy’s Rainbow Six Siege, and Call of Duty.
Accessible via the official G2 website and Discord starting February 17, Sami is built to deliver accurate, always-on responses to fan queries in natural language. From tournament updates to player performance metrics and G2-specific trivia, the AI agent reflects the organization’s unique brand voice and competitive culture.
AI-Powered Fan Engagement at Scale
Sami is trained and deployed using Theta EdgeCloud’s hybrid cloud-edge infrastructure, which integrates over 30,000 distributed edge nodes with cloud services from Google Cloud and Amazon Web Services. The system delivers approximately 80 PetaFLOPS of GPU compute power, enabling real-time processing and analysis at significantly reduced costs compared to traditional centralized cloud platforms.
The AI infrastructure dynamically assigns workloads to high-performance GPUs, including NVIDIA A100 and H100 cloud GPUs, as well as RTX 3090 and 4090 desktop GPUs, optimizing performance and cost efficiency. This decentralized architecture allows G2 to scale fan engagement globally while maintaining low latency and high reliability.
Strengthening Esports AI Innovation
Theta Labs has rapidly expanded its presence in the esports industry, powering AI-driven fan experiences for organizations such as Cloud9, FlyQuest, Evil Geniuses, NRG, Gen.G, Dignitas, 100 Thieves, Method, and Team Heretics.
According to Mitch Liu, CEO of Theta Labs, esports fans increasingly demand instant access to team data and competitive updates. AI agents like Sami enable organizations to provide 24/7 automated engagement while maintaining a unique community personality.
Sabrina Ratih, COO of G2 Esports, emphasized that Sami is more than a standard chatbot. Built to reflect G2’s playful and competitive tone, the AI assistant combines advanced machine learning with brand-driven communication to deliver both entertainment and functionality.
The Future of AI in Esports
The launch of Sami positions G2 Esports at the forefront of AI-driven fan engagement in competitive gaming. By leveraging decentralized GPU infrastructure and blockchain-powered cloud computing, the partnership with Theta Labs signals a broader industry shift toward scalable, cost-efficient AI solutions for esports organizations.
As AI integration becomes a competitive differentiator in esports, solutions like Sami are expected to redefine how teams interact with their global communities in real time.
The post G2 Esports and Theta Labs Launch AI Agent Sami appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
TEAM VITALITY RETURNS TO FORTNITE WITH WORLD CHAMPION PLAYERS
Team Vitality has officially returned to competitive Fortnite after a three-season absence, unveiling a high-profile roster built around world championship pedigree and international ambitions.
The organisation’s comeback is anchored by two champions from the Fortnite Championship Series, alongside an experienced figure from the French competitive scene who will guide the team’s performance and community engagement.
Championship pedigree joins the roster
Egor “SwizzY” Luciko, a 2025 FNCS World Champion, joins as one of the scene’s most promising young competitors, recognised for his fast-paced mechanical play and strong performances on major stages. He is joined by fellow 2025 FNCS World Champion Aleksa “Queasy” Cvetkovic, widely regarded for his consistency and strategic approach at the highest level of competition.
Former French professional player Clément “Skite” Danglot completes the lineup as Team Manager and Coach. In addition to overseeing competitive operations, Skite will co-stream official matches, offering fans expert analysis throughout the season.
Team Vitality President Fabien “Neo” Devide described the return as a performance-driven project aligned with the organisation’s long-term vision of excellence, combining elite talent with experienced leadership to compete at the highest level.
Strategic focus on global competition
The organisation’s return is closely tied to its ambitions on the international stage, particularly qualification for the Esports World Cup in Riyadh and continued success across FNCS competitions. The announcement follows the introduction of Fortnite Reload mode at the Esports World Cup, which has further strengthened the club’s commitment to the title.
Beyond competition, Team Vitality aims to position its Fortnite revival as a community-focused initiative. Skite’s live broadcasts and analysis are intended to provide fans with deeper insight into the team’s progress from qualification stages through major international events.
Global Operations Director Danny Engels emphasized that the organisation’s return signals broader strategic growth across multiple esports titles, with a clear objective of securing international trophies and reinforcing Team Vitality’s presence at the top tier of global competition.
With a championship-calibre roster and renewed competitive focus, Team Vitality enters a new phase in Fortnite with ambitions to re-establish itself among the world’s elite teams.
The post TEAM VITALITY RETURNS TO FORTNITE WITH WORLD CHAMPION PLAYERS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Reckoning Esports and GodLike Esports to Represent India at the Pokémon UNITE Asia Champions League 2026 in Japan
Indian Pokémon UNITE esports is set for a return to international competition as Reckoning Esports and GodLike Esports secure qualification for the Pokémon UNITE Asia Champions League 2026 in Japan.
Both teams advanced through India’s official Pokémon UNITE competitive circuit, organised by Skyesports in partnership with The Pokémon Company.
Reckoning Esports claimed India’s primary slot by winning the Pokémon UNITE Asia Champions League 2026 – India League, a $20,000 multi-stage online competition featuring ten of the country’s leading esports organisations. The tournament adopted a circuit-based group stage across five matchdays before concluding with King of the Hill Playoffs.
In a tightly contested grand final, Reckoning Esports defeated GodLike Esports 3–2 to secure the championship and confirm their place at the PUACL Finals.
Reckoning Esports player Jeet “Swifty” Kundra said the victory reflected the team’s resilience throughout the season, adding that representing India on the international stage is both an honour and a significant challenge.
GodLike Esports secured India’s second qualification slot through the Pokémon UNITE Winter Tournament 2026 – India, an additional pathway featuring open qualifiers that welcomed both established organisations and emerging teams.
After their narrow India League defeat, GodLike Esports delivered a dominant performance in the single-elimination bracket, drawing on experience to capture the title. Their run included a decisive 3–0 victory over underdog finalist Orange Flag, one of the tournament’s breakout performers.
GodLike Esports player Om “Scepter” Gore said the team used its earlier loss as motivation, emphasizing confidence and consistency as key factors behind their qualification. Founder and CEO Chetan “Kronten” Chandgude described the achievement as a milestone for both the organisation and the wider Indian esports community.
The Pokémon UNITE Asia Champions League 2026 Finals will take place on March 28–29 at Yokohama BUNTAI. Reckoning Esports and GodLike Esports will join 16 teams competing for the championship title and a share of the $200,000 prize pool.
The post Reckoning Esports and GodLike Esports to Represent India at the Pokémon UNITE Asia Champions League 2026 in Japan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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