eSports
4CAST Gaming Partners up with Leading Creative Marketing Agency Hotdrop to enter the World of Gaming and Esports
4CAST, the UK’s first Athlete Collective, is partnering up with leading creative marketing agency Hotdrop to forge connections between gaming and sports, two of the most engaged audiences in global entertainment. The partnership will see 4CAST’s athlete shareholders, from both esports and traditional sports backgrounds, have the opportunity to explore an expanded range of activities across gaming.
4CAST shareholders are some of the most influential sporting and gaming talent in the UK, including internationally acclaimed sporting personalities such as Ben Stokes, Chris Hughes, Tyrone Mings, and Josh Denzel, as well as some of the most recognisable gaming influencers such as Benny Central, TommyT999, and Ryan Stoker. With a combined reach of 28.7 million across all social media platforms and an average follower age of 18-34, 4CAST is at the centre of Gen Z and Millennial interests.
Having worked with global companies such as Adidas, Acer, and Red Bull to create fan-led activations, 4CAST is uniquely positioned to integrate brands interested in both gaming and traditional sports audiences. 4CAST recently partnered up with Activision-Blizzard to celebrate the launch of Call of Duty: Modern Warfare 2, with live streaming activations featuring Ben Stokes, Jofra Archer, Matthew Potts, and Liam Livingstone, with more streams to come between the 15th-17th of November with the launch of Warzone 2.
Heather Dower, Found and CEO of Hotdrop, said, “We are thrilled to be working with 4CAST and their roster of world-class gaming personalities and athletes. It is refreshing to see a company like 4CAST incorporate sporting shareholders and gaming talent in such a dynamic way, finding unique crossover opportunities between the gaming and sports worlds. It’s great to forge a partnership with such a widely respected organisation and be able to connect global audiences, brands, and talent in creative and bold ways.”
“Growing our gaming strategy has been of key importance to 4CAST as a group, and we are delighted to partner with Hotdrop as one of the leading commercial advisors in the gaming industry. As we seek to increase our brand partnerships, we are excited to get started with Heather and her stellar team” – Fergus Bell, Director at 4CAST
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eSports
Vlad Marinescu Re-Elected as 10th IESF President
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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.
During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.
“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”
Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.
The assembly also elected the IESF Board for 2026, comprising:
Board Members:
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HRH Prince Omar Bin Faisal – Jordan
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Afiq Fadhli Bin Narawi – Malaysia
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Elin Yoojung Moen – Norway
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Clint Kennedy – United States
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Flip De Bruyn – Namibia
The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.
The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.
Bet builder
GG.BET launches Bet Builder for a new way to bet
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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.
Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.
To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.
“GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.
GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.
The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.
Asia
IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur
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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.
After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.
“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”
As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.
IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.
The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.
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