eSports

4CAST Gaming Partners up with Leading Creative Marketing Agency Hotdrop to enter the World of Gaming and Esports

Published

3 years ago

November 18, 2022

Reading Time: 2 minutes

4CAST, the UK’s first Athlete Collective, is partnering up with leading creative marketing agency Hotdrop to forge connections between gaming and sports, two of the most engaged audiences in global entertainment. The partnership will see 4CAST’s athlete shareholders, from both esports and traditional sports backgrounds, have the opportunity to explore an expanded range of activities across gaming.

4CAST shareholders are some of the most influential sporting and gaming talent in the UK, including internationally acclaimed sporting personalities such as Ben Stokes, Chris Hughes, Tyrone Mings, and Josh Denzel, as well as some of the most recognisable gaming influencers such as Benny Central, TommyT999, and Ryan Stoker. With a combined reach of 28.7 million across all social media platforms and an average follower age of 18-34, 4CAST is at the centre of Gen Z and Millennial interests.

Having worked with global companies such as Adidas, Acer, and Red Bull to create fan-led activations, 4CAST is uniquely positioned to integrate brands interested in both gaming and traditional sports audiences. 4CAST recently partnered up with Activision-Blizzard to celebrate the launch of Call of Duty: Modern Warfare 2, with live streaming activations featuring Ben Stokes, Jofra Archer, Matthew Potts, and Liam Livingstone, with more streams to come between the 15th-17th of November with the launch of Warzone 2.

Heather Dower, Found and CEO of Hotdrop, said, “We are thrilled to be working with 4CAST and their roster of world-class gaming personalities and athletes. It is refreshing to see a company like 4CAST incorporate sporting shareholders and gaming talent in such a dynamic way, finding unique crossover opportunities between the gaming and sports worlds. It’s great to forge a partnership with such a widely respected organisation and be able to connect global audiences, brands, and talent in creative and bold ways.”

“Growing our gaming strategy has been of key importance to 4CAST as a group, and we are delighted to partner with Hotdrop as one of the leading commercial advisors in the gaming industry. As we seek to increase our brand partnerships, we are excited to get started with Heather and her stellar team” – Fergus Bell, Director at 4CAST

eSports

FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025

Published

5 days ago

October 28, 2025

Niji Narayan

furia-pulls-off-the-reverse-sweep-to-win-thunderpick-world-championship-2025

Reading Time: < 1 minute

Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.

FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.

Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.

“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.

This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.

The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.

Betting

LEON Esports announces partnership with GamerLegion’s CS2 team

Published

1 week ago

October 23, 2025

Zoltan Tundik

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LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.

This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.

Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.

This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.

Get ready for the next level — follow the action on our channels:

LEON Esports Linktree

The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.

eSports

HAVIT Partners with Legendary Galatasaray Esports

Published

1 week ago

October 23, 2025

Niji Narayan

havit-partners-with-legendary-galatasaray-esports

Reading Time: < 1 minute

HAVIT, a leading global consumer tech brand, announced a strategic partnership with Galatasaray Esports, one of Turkey’s most iconic and influential esports teams. This collaboration aims to energise the rapidly growing Turkish gaming ecosystem with cutting-edge gear.

Galatasaray, a symbol of pride, passion and excellence with over a century of sporting heritage, has extended its winning spirit into the digital arena through Galatasaray Esports, now a powerhouse in competitive gaming. By partnering with Galatasaray Esports, HAVIT is not only equipping the team with cutting-edge gaming gear to enhance professional performance but also bringing more high-performance gaming gear to redefine the esports experience in Turkey.

With this partnership, HAVIT and Galatasaray Esports will work together to open a new chapter for Turkish esports. In upcoming competitions, Galatasaray Esports will continue to showcase its strength and team spirit, representing Turkey with pride on the international stage. Meanwhile, HAVIT will provide full support with its outstanding gaming gear, empowering the team to reach new heights.

The post HAVIT Partners with Legendary Galatasaray Esports appeared first on European Gaming Industry News.