CasinoCanada.com launches a new social tournament system built around free-to-enter slot competitions, combining daily, weekly, and monthly events with leaderboards, bonus prizes, and exclusive merchandise.

The tournaments are powered entirely by BGaming slots, marking the first industry collaboration between an affiliate brand and BGaming focused specifically on social tournament engagement.

Participation in all tournaments is free for registered users of legal gambling age.

Players compete across rotating tournaments featuring a changing lineup of BGaming titles, including hit titles Aztec Magic Bonanza, Bonanza Billion, and Elvis Frog, among others.

Prizes include various bonuses and free spins from CasinoCanada partner casinos.

Selected special tournaments also feature exclusive BGaming merchandise prizes.

Tournament performance is reflected in public leaderboards, adding a competitive and community-driven layer to the CasinoCanada experience.

While social slot tournaments have become increasingly common in iGaming, many existing formats are built around the same providers and similar tournament structures.

CasinoCanada’s approach focuses on free participation, rotating BGaming content, partner casino bonus rewards, merchandise prizes, and recurring competition.

Eugene Ravdin, Head of PR at CasinoCanada, said: “The affiliate industry is moving beyond static review pages and traditional bonus listings. Community features, recurring engagement formats, and social competition are becoming increasingly important for long-term audience retention.

“Our goal is to create something more interactive and community-driven while also giving more visibility to BGaming’s slot portfolio through a format that players can engage with on a daily basis.”

Kate Puteiko, CMO at BGaming, said: “Players and the community have always been the beating heart of everything we do here at BGaming.

Online play no longer has to be a solitary activity, and tournaments like this are an excellent way to connect players and enhance everyone’s experience.

CasinoCanada shares this vision, and this collaboration is a natural extension of that.

We are excited to see our games front and centre of these tournaments and for players to begin creating memorable moments competing with them.”

CasinoCanada plans to introduce additional community features in the future, including gamification systems and forum functionality designed to expand user interaction around the tournament ecosystem.

The tournaments are now live at: https://casinocanada.com/tournaments/

Executive takes leadership of the group’s brand, communications and sponsorship strategies

Esportes Gaming Brasil (EGB), owner of the Esportes da Sorte, Onabet and Lottu brands, has announced Andréa Curral as its new Marketing Director.

With more than 17 years of experience in branding, media, communications and consumer experience, the executive will now lead the company’s positioning strategies, campaigns and sponsorship initiatives at a time of consolidation and expansion within Brazil’s regulated market.

Andréa will be responsible for the group’s brand-building, media, communications, campaigns and proprietary projects divisions.

Her role also includes the strategic management of the group’s sponsorship portfolio, which includes clubs such as Corinthians, Ceará, Ferroviária and Náutico, as well as major cultural events sponsored by the company.

The appointment reinforces the group’s ongoing institutional and operational strengthening, as it continues to expand investment in technology, user experience and brand development within the gaming and entertainment sector.

Having previously worked at companies including Discovery, Warner Bros. and Privalia, Andréa has built a career managing high-complexity operations and leading integrated projects across branding, performance, consumer experience (UX) and brand reputation.

For Andréa Curral, the challenge lies in strengthening the connections between brand, business and audience experience.

“Taking on the marketing leadership of a group with the relevance and growth trajectory of EGB is an opportunity to build projects with real impact.

Our focus is to develop strategies that expand brand presence, strengthen relationships with audiences and support the company’s growth in a consistent way,” she said.

Andréa holds a degree in Social Communication from FAAP, a postgraduate qualification in Project and Portfolio Management from Universidade Anhembi Morumbi, and an MBA in Digital Business from FIAP.

Throughout her career, she has led multidisciplinary teams and participated in organisational transformation and operational integration processes within the media and technology sectors.

About Esportes Gaming Brasil

Esportes Gaming Brasil is one of the main groups in the betting sector in the country, with 100% national operations and an official license granted by the Ministry of Finance, through SPA/MF.

The authorization covers its two brands: Esportes da Sorte and Onabet, operating throughout Brazil.

A leader in innovation and a defender of market regulation, the group’s pillars are its commitment to responsible gaming and continuous investment in technologies for user control and well-being.

With hundreds of jobs created, its operations go beyond betting: it supports projects in the areas of sports and culture, such as the Corinthians, Ceará, Ferroviária and Náutico clubs, as well as high-profile initiatives such as Galo da Madrugada and the Recife and Olinda Carnival.

Onabet, in turn, expands the group’s digital reach with creative campaigns and partnerships with influencers, strengthening the connection with the public on online platforms.