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Leander LeGa becomes RAW Arena

Published

4 years ago

November 16, 2022

Reading Time: 2 minutes

RAW iGaming, the creator of the innovative SuperSlice® engine, has rebranded the Leander LeGa platform to RAW Arena, powered up the offering and launched a new dedicated website www.rawarena .com.

The move comes just months after RAW iGaming acquired Leander for an undisclosed sum.

It’s RAW’s vision to create innovative games, products and services that combat industry monotony and bring new ideas and solutions to the market. The commoditisation of iGaming extends to more categories than just games, and it is a natural step in RAW’s evolution to look at aggregation.

Tom Wood, CEO of RAW, explains: “Just as we see the commoditisation of games across gaming channels, we believe also that aggregation has become similar in its pitch and this makes it difficult for premium studios to understand the difference between offerings. The developers of RAW Arena come from the studio world and understand the difficulties studios face in achieving their goals.

“RAW Arena was created to support these studios with the speed, simplicity and help they need to quickly deliver any number of games to market with features and services that make their lives.”
The innovative new RAW Arena aggregation platform includes the Arena Foundation which offers a modern framework wrapper and engine development kit where studios choose their language of choice.

For premium partners, there is access to Arena Sense, RAW’s studio data analysis tool powered by Future Anthem’s Amplifier, access to Arena Free Spins and the new and innovative Arena Crusades, a revolutionary way to compete in slot gameplay, plus other supportive services.

Studios can join the RAW battle through two programs, Gateway for its “RGS to RGS” partners and Native, where Arena supports studios to the level they need to help them quickly get to market.
For operators, this means a growing list of innovative, high-quality suppliers that RAW Arena offers them as well as the unique platform features in Arena Free Spins and Arena Crusades to strengthen their portfolios and differentiate in the Sea of Sameness.

Tom continues: “Our distribution network is quickly growing and offers studios a large list of key operators in 14 different markets as well as innovative features designed to acquire and retain players.
“We believe in working closely with our studio partners and believe together, in collaboration, we can achieve games that penetrate operators’ top lists while delivering value to the entire value chain.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

7 minutes ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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