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Markor Technology streamlines customer verification with Sumsub partnership
Having recently unveiled an updated brand identity and new-look website, global B2B and B2C technology solutions provider, Markor Technology, continued its digital evolution this month by agreeing a new partnership deal with leading verification platform, Sumsub.
A global tech company with offices in London, Berlin, Cyprus, Tel Aviv and Miami, Sumsub offers an all-in-one service that helps online businesses secure the entire user lifecycle with customisable KYC, KYB, KYT and AML solutions. As part of the partnership with Markor Technology, the group will provide enhanced verification and fraud protection, while ensuring total compliance for the company’s iGaming clients.
From a customer perspective this means a more streamlined verification process that will remove the hassles found in out-of-the-box KYC solutions. The fact that Sumsub achieves the highest conversion rates in the industry hands Markor Technology a major competitive advantage.
With the company taking just 50 seconds on average to verify a user, Sumsub uses AI-driven anti-fraud tools and in-house liveness technology to keep the onboarding process fast yet secure. This will in turn help many of Markor Technology’s clients scale into international markets with greater ease, allowing them to welcome more users worldwide while also reducing costs and steering clear of digital fraud.
The ability to offer clients the improved functionality of a best-in-class verification platform will only bolster the growing reputation of Markor Technology’s multi- vertical and multi-licensed PAM system further.
Melissa Summerfield, Chief Executive Officer at Markor Technology, said: “Markor Technology aims to offer world-class gaming services and the best customer experience through cutting-edge products.
“By partnering with Sumsub, we’re sticking to these high standards by providing fast and flexible onboarding, compliance and antifraud solutions to all of our clients throughout the iGaming industry.”
Andrew Sever, Co-founder and CEO of Sumsub, added: “Finding a trustful iGaming partner like Markor Technology is an honour for us, because we share the goal of creating a responsible iGaming environment that enables players to enjoy online gaming and gambling services both freely and safely.
“We’re making this a reality by offering end-to-end KYC, KYT, and AML solutions to effectively onboard users and keep fraudsters out, which will in turn help iGaming businesses improve their conversions rates and welcome more customers worldwide as they scale with far greater ease.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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