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Markor Technology streamlines customer verification with Sumsub partnership

Published

4 years ago

November 15, 2022

Reading Time: 2 minutes

Having recently unveiled an updated brand identity and new-look website, global B2B and B2C technology solutions provider, Markor Technology, continued its digital evolution this month by agreeing a new partnership deal with leading verification platform, Sumsub.

A global tech company with offices in London, Berlin, Cyprus, Tel Aviv and Miami, Sumsub offers an all-in-one service that helps online businesses secure the entire user lifecycle with customisable KYC, KYB, KYT and AML solutions. As part of the partnership with Markor Technology, the group will provide enhanced verification and fraud protection, while ensuring total compliance for the company’s iGaming clients.
From a customer perspective this means a more streamlined verification process that will remove the hassles found in out-of-the-box KYC solutions. The fact that Sumsub achieves the highest conversion rates in the industry hands Markor Technology a major competitive advantage.

With the company taking just 50 seconds on average to verify a user, Sumsub uses AI-driven anti-fraud tools and in-house liveness technology to keep the onboarding process fast yet secure. This will in turn help many of Markor Technology’s clients scale into international markets with greater ease, allowing them to welcome more users worldwide while also reducing costs and steering clear of digital fraud.
The ability to offer clients the improved functionality of a best-in-class verification platform will only bolster the growing reputation of Markor Technology’s multi- vertical and multi-licensed PAM system further.

Melissa Summerfield, Chief Executive Officer at Markor Technology, said: “Markor Technology aims to offer world-class gaming services and the best customer experience through cutting-edge products.
“By partnering with Sumsub, we’re sticking to these high standards by providing fast and flexible onboarding, compliance and antifraud solutions to all of our clients throughout the iGaming industry.”

Andrew Sever, Co-founder and CEO of Sumsub, added: “Finding a trustful iGaming partner like Markor Technology is an honour for us, because we share the goal of creating a responsible iGaming environment that enables players to enjoy online gaming and gambling services both freely and safely.
“We’re making this a reality by offering end-to-end KYC, KYT, and AML solutions to effectively onboard users and keep fraudsters out, which will in turn help iGaming businesses improve their conversions rates and welcome more customers worldwide as they scale with far greater ease.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

44 minutes ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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